澳大利亚通信业的总收入在2011美元已超过400亿美元。与其他国家相比，它已从经济衰退中恢复到一定程度。固定线路市场增长缓慢，竞争加剧导致价格下跌。一般来说，通信市场一直在缓慢增长。Telstra在澳大利亚通信市场，实现了60%的市场份额在2011，optu拥有约23%的市场份额。宽带市场和IPTV是电信带来更多的利润。毫不奇怪，澳大利亚固定语音市场一直在下滑。当更多的顾客放弃拨号上网时，固定宽带市场在澳大利亚迅速增长。2011的手机市场以8%的速度增长。此外，由于智能手机的迅速发展，移动宽带市场在澳大利亚也有了强劲增长（洞穴，马丁和马丁，伊恩，2010）。
近年来，澳大利亚通讯业的竞争继续增长，而整体工业在不久的将来可望以1% - 1.5%的速度增长。因此，营销管理对于这些通信运营商获得更多利润起着越来越重要的作用。就看电信营销管理来帮助理解营销指标和营销决策工具有趣（洞穴，马丁马丁，伊恩，2010）。
对于投资回报率，这需要有关净利润和总投资的数据。这可能是从澳洲电信的财务报表很容易实现。他们应该从这个比例是旨在帮助营销人员了解澳洲电信的基本财务状况和制定相应的营销计划每季度更新一次。
Telstra的经理一定要回报每一个活动在公司内。因此，营销指标十种方法来评估了Telstra的活动。五种指标已选定的生产营销指标仪表板，可以帮助管理者了解澳洲电信的营销绩效直接和容易。细节应该包括哪些数据应该被收集以及如何讨论。所有这些将帮助电信营销经理评估营销活动容易。
Marketing assignment 代写:泰尔斯特拉有限公司分析
Telstra Corporation Limited, or Telstra, is a communications company in Australia. It provides products like voice, internet access and even television products. It is one of the big three in the communication industry in Australia.
The overall revenue of the communication industry in Australia has been more than 40 billion dollars in 2011. Compared with that of the other countries, it has recovered from the economic downturn to some extent. The fixed line market has been growing slowly and the increased competition has led to the declining prices. Generally speaking, the communication market has been growing slowly. Telstra dominates the communication market in Australia, achieving a 60% market share in 2011 while Optu owns a market share of about 23%. The broadband market and IPTV are bringing more profits for Telstra. Not surprisingly, the fixed voice market has been declining in Australia. The fixed broadband market is growing rapidly in Australia when more customers are giving up dial-up internet. The mobile market has been growing at 8% in 2011. Furthermore, the mobile broadband market has been growing strongly in Australia due to the fast development of smartphones (Cave, Martin & Martin, Ian, 2010).
In recent years, the level of competition in the communication industry has continued to grow in Australia while the overall industry is expected to grow at 1%-1.5% in the near future. As the result, marketing management would be increasingly important for these communication operators to achieve more profits. It would be interesting to look at the marketing management of Telstra to help understand marketing metrics and marketing decision tools (Cave, Martin & Martin, Ian, 2010).
For Return on Investment Ratio, this requires the data about net profits and total investment. This could be achieved easily from Telstra’s financial statements. And they should be updated every quarter since this ratio is just designed to help marketing managers understand Telstra’s basic financial situation and develop marketing plans accordingly.
Telstra’s managers definitely need a return on every activity within the company. Thus ten kinds of marketing metrics have been proposed here to evaluate Telstra’s activities. And five kinds of metrics have been selected to produce the marketing metrics dashboard which could help the managers understand Telstra’s marketing performance directly and easily. The details like what data should be collected and how have been discussed as well. All these should help the marketing managers of Telstra evaluate its marketing activities easily.
