随着市场竞争的日益激烈和产品的多样化,许多消费者现在不仅注重产品的质量,而且注重产品的包装、特殊功能和产品的交付。因此,企业需要改变相关技术,以适应不断变化的形势,为企业创造更多利润,并击败其他竞争对手。
实施定制营销,营销人员可以准确地销售客户需要什么。节约成本、确定市场、提高顾客满意度、企业与消费者之间的良好关系,是随着定制营销的实施。
Marketing assignment营销策略代写:如何满足消费者需求
The main purpose of this report is to create marketing strategies on how consumers try to satisfy their needs. The report comprises the content of modern marketing environment (Customer—oriented market) and reasons for why marketers need to develop techniques or strategies that deal with how consumers behave (in satisfying their needs), moreover, the usual strategies and suggested strategy.
With the increasing fierce competitive market and the diversified products, many consumers now not only focus on the quality of products, but also the packing, the special function, and the delivery of products. Therefore, the companies need to change the related techniques to apply to the changing situation, making more profit for firms and beating other competitors.
As we all know, in order to meet challenges, a large number of companies has switched their marketing concept from just selling concept to social market concept. So did the marketing strategies.
Based on above analysis, here is the recommendation this report give: marketer should implement customization marketing which means producing goods and services to meet individual customer needs with near mass production efficiency.
Implementing customization marketing, marketers can sell accurately what the customer needs. Saving cost, a determined market, the improvements of customer satisfaction, the good relationship between companies and consumers is following with the implementation of customized marketing.