Marketing mix and its elements 代写

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    • Marketing mix and its elements 代写
    1.0 Introduction​
     (WORD COUNT SHOULD BE 1000 WORDS (+/- 10%), EXCLUDING TABLE 
    OF CONTENTS, EXEC. SUMMARY & REF. LIST) 
    Introduce marketing mix (in one or two sentences - don’t explain the four P’s, just refer to the 
    purpose or main idea of the theory). Introduce the company, giving a brief background (set 
    the context, when was it founded, and by whom) and give an overview of their current 
    marketing strategy (this could be around 5 sentences in total). Finally, mention the purpose of 
    your report. 
    2.0 Marketing mix and its elements 
    Summarise the theory in one paragraph and then briefly explain/define each of the 4Ps (one 
    sentence for each P).  
    2.1 Elements of the marketing mix 
    (This report will focus on…) Paragraph for each of the (2) P’s that will feature in your report 
    (NOT all four – you should focus only on the two P’s (or ​
    maximum ​
     3) that are most relevant 
    to your company. This is to ensure you have enough words available to effectively analyse 
    the strategy.) 
      
    3.0 (Your company’s) strategy and its effectiveness 
    3.1 (Most interesting aspect of their current strategy in relation to the theory.​
     E.g. 
    Aesop’s product strategy - Packaging​
     ● Topic sentence​
     (main idea of the paragraph related to the research topic - in your own 
    words, don’t mention any experts or references yet.  
    ○ IN ONE SENTENCE, CLEARLY STATE YOUR ARGUMENT/POSITION 
    ABOUT HOW EFFECTIVE THE COMPANY’S STRATEGY IS IN 
    RELATION TO THE PARTICULAR ASPECT THAT THIS PARAGRAPH 
    WILL FOCUS ON - E.G. PRODUCT PACKAGING. YOU MUST 
    ADDRESS THIS: ​
    HOW WELL ​
     ARE THEY DOING IT?  ​
    TO WHAT EXTENT 
    IS IT AN EFFECTIVE STRATEGY? 
     
    ● Supporting ideas  
    ○ EXPLAIN THEIR CURRENT STRATEGY IN MORE DETAIL - ​
    WHAT 
    ARE THEY DOING?  
    ○ GIVE ​
    SPECIFIC ​
     EXAMPLES FROM THE COMPANY (E.G. DESCRIBE 
    THE PACKAGING DECISIONS THEY’VE MADE ABOUT ONE 
    PARTICULAR PRODUCT OR PRODUCT RANGE) 
    ●  Supporting evidence​
     (back up your point with references to theories, supporting 
    evidence from experts, link your ideas to the theory, can include statistics or figures) 
    ● Critical analysis  
    ○ FURTHER EXPLAIN YOUR FINDINGS - IE. WHY DO YOU HOLD THE 
    POSITION MENTIONED IN THE OPENING SENTENCE?).  
    ○ WHY DO YOU THINK THEY MADE THIS MARKETING DECISION? WHAT 
    IS THEIR INTENDED EFFECT? ​
     Ask yourself: Is what they are saying true? 
    Are there any limitations? Is it balanced? Should you believe them? Why 
    might they be saying this? Could they be biased? Is their position/website balanced? What is the intended effect of their pricing/promotion/place/product 
    strategy? 
    ● Concluding sentence  
    ○ Refer back to your main point. 
    3.2 (2nd most interesting aspect of their current strategy​
    in relation to the theory. ​
    Eg. 
    Place: Aesop’s in-store strategy​
    ) 
    ● (Structure as per 3.1 ) 
    3.3 (3rd Most interesting aspect of their current strategy​
     ​
    in relation to the theory. ​
    E.g 
    Place: Aesop’s online store​
    ) 
    ● (Structure as per 3.1 ) 
    4.0 Conclusions and Recommendations 
    These must refer to the topics of your analysis. Your recommendations should be moderate - 
    don’t just make sweeping claims! MUST be supported by evidence. E.g You cannot just say 
    “David Jones should lower their prices to get more customers”.  David Jones is a successful, 
    profitable, premium brand company who wants to attract premium customers, so they have 
    been very deliberate in choosing their higher price point!!   
    5.0 Reference List ● List in alphabetical order the sources that you have referred to and cited in this report. 
    ● YOU ​
    CANNOT INCLUDE​
     ANY SOURCES YOU HAVE NOT ACTUALLY 
    USED (AND IN-TEXT REFERENCED) IN YOUR REPORT. 
    ● YOU MUST INCLUDE ​
    ALL​
     SOURCES YOU HAVE REFERRED TO (AND 
    IN-TEXT REFERENCED) IN YOUR REPORT. 
    ● You should use at least 3 academic sources about the theory. 
    ● You should use 1-2 published business articles about the company or the industry. 
    ● You should utilise 1-2 sources from the company itself (e.g. could be their website, 
    company reports, etc). Remember to think critically – don’t just blindly accept what 
    they say, as their website is, after all, their advertisement for the company!) 
     Marketing mix and its elements 代写