代写 MKTG3000 Business Capstone assignment
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代写 MKTG3000 Business Capstone assignment
Unit study package code: MKTG3000
Mode of study: Internal
Tuition pattern summary: This unit does not have a fieldwork component.
Credit Value: 25.0
Pre - requisite units: MGMT1001 (v.0) Communication in Business or any previous version
OR
311353 (v.0) Communication in Business 100 or any previous version
Co - requisite units: Nil
Anti - requisite units: Nil
Result type: Grade/Mark
Approved incidental fees: Information about approved incidental fees can be obtained from our website. Visit
fees.curtin.edu.au/incidental_fees.cfm for details.
Unit coordinator: Title: Dr
Name: Michael Baird
Phone: +618 9266 3289
Email: Business.Capstone@curtin.edu.au
Location: Building: 408 - Room: 2008
Consultation times: By Appointment
Teaching Staff:
Administrative contact: Name: Kelly Nowak
Phone: +618 9266 3882
Email: Mktg@curtin.edu.au
Location: Building: 408 - Room: 2014
Learning Management System: Blackboard (lms.curtin.edu.au)
Unit Outline
MKTG3000 Business Capstone
Semester 1, 2016
Curtin Business School (CBS)
School of Marketing
MKTG3000 Business Capstone
Bentley Campus
15 Feb 2016
School of Marketing, Curtin Business School (CBS)
Page: 1 of 17
CRICOS Provider Code 00301J
The only authoritative version of this Unit Outline is to be found online in OASIS
Acknowledgement of Country
We respectfully acknowledge the Indigenous Elders, custodians, their descendants and kin of this land past and present.
Syllabus
This unit consolidates and extends interdisciplinary learning within diverse and complex international business contexts. Discipline
specific knowledge accumulated throughout undergraduate learning is integrated into a coherent form suitable for sharing and
use. Global competitive strategies and industry dynamics are emphasised. Business acumen is refined by self - directed team
engagement with realistic business scenarios. Learners actively interpret, critique and communicate information and decisions
justified on established business principles. Information is evaluated within competitive business environments to reach negotiated
decisions by collaboration in both diverse teams and through individual initiative. Generic critical analysis, problem solving,
decision making and creative thinking capabilities are enhanced through a process of simulation, reflection and experiential
learning. A professional approach, with appropriate ethical principles, attributes and values informs the transition to employment.
Introduction
Welcome to Business Capstone.
Before enrolling in this unit, students should have passed 400 credit points and be enrolled in the final year of the Bachelor of
Commerce or the Bachelor of Business Administration.
This Unit Outline provides important information about the Syllabus, Learning Outcomes, Learning Activities, Resources, and
Assessment requirements, including the allocation of marks and submission dates. When requested, tutors will clarify aspects of
the information provided and the expectations of students described in this Unit Outline.
This Unit Outline is the same for all delivery locations except for variations indicated in the Assessment Schedule. For locations
other than Bentley, if the teaching schedule is substantially different (e.g., Hong Kong) changes will be notified in class and be
available in Blackboard.
All contact details for tutors are available under the 'Contacts' tab in Blackboard. For important enquiries please email
Business.Capstone@curtin.edu.au.
Regards,
Business Capstone Team
Unit Learning Outcomes
All graduates of Curtin University achieve a set of nine graduate attributes during their course of study. These tell an employer that,
through your studies, you have acquired discipline knowledge and a range of other skills and attributes which employers say would
be useful in a professional setting. Each unit in your course addresses the graduate attributes through a clearly identified set of
learning outcomes. They form a vital part in the process referred to as assurance of learning. The learning outcomes tell you what
you are expected to know, understand or be able to do in order to be successful in this unit. Each assessment for this unit is
carefully designed to test your achievement of one or more of the unit learning outcomes. On successfully completing all of the
assessments you will have achieved all of these learning outcomes.
Your course has been designed so that on graduating we can say you will have achieved all of Curtin's Graduate Attributes through
the assurance of learning process in each unit.
On successful completion of this unit students can:
Graduate Attributes
addressed
1 Critically evaluate information to solve problems and make business decisions
2 Demonstrate the ability to communicate effectively to audiences in a business context
3 Work both independently and collaboratively using team processes to achieve agreed
business outcomes
4 Incorporate ethical considerations into business decision making
代写 MKTG3000 Business Capstone assignment
Curtin Business School (CBS)
School of Marketing
MKTG3000 Business Capstone
Bentley Campus
15 Feb 2016
School of Marketing, Curtin Business School (CBS)
Page: 2 of 17
CRICOS Provider Code 00301J
The only authoritative version of this Unit Outline is to be found online in OASIS
Curtin's Graduate Attributes
Learning Activities
A process of experiential and reflection learning by simulation is used to enhance generic critical analysis, problem solving,
decision making and creative thinking capabilities. Students are challenged to engage in learning exercises, applied research,
analyse interview cases, and operate a business simulation using contemporary multimedia technologies. Teamwork proficiencies
are refined through the development of interpersonal skills.
Business issues are identified, critiqued and resolved using real - life video business cases, interviews, and presentations.
Opportunities are provided to experience operating a simulated manufacturing company within a competitive team environment.
Competing within this dynamic commercial environment requires the continuous strategising and management of a virtual
company. Teams are encouraged to maximise each company’s business outcome by taking advantage of member strengths and
the overall team dynamics. Consequently, individual contribution and team performance are both tracked.
Tuition Pattern and Student Work Expectations
Students have 10 - 12 hours per week available for a 25 credit unit, including time in class, to study, to discuss or think about
learning, seek assistance or look for resources, and to undertake administrative tasks and assessment. Where students are
completing group based assessments, time for student collaboration is also considered (adapted from: Curtin Teaching and
Learning, 2010. Developing Appropriate Assessment Tasks. In Teaching and Learning at Curtin 2010. (p.23). Curtin University, Perth
http://otl.curtin.edu.au/learning_teaching/tl_handbook.cfm).
This equates to approximately:
l 2 hours: Active Learning Seminars (Workshop)
l 2 hours: Team Meetings
l 2 - 3 hours: Assessments
l 4 - 5 hours: Essential Preparation for Active Learning Workshop: Required Reading, viewing videos, etc.
This equates to a total 10 - 12 hours per Seminar
Learning Resources
Library Reserve
There are resources for this unit in the library Reserve collection. To access these resources, please click on the following link:
http://link.library.curtin.edu.au/primo/course?MKTG3000
Other resources
Online Resources
l Blackboard (http://lms.curtin.edu.au)
l Capsim® website (http://capsim.com)
l Curtin Library (http://library.curtin.edu.au)
l Curtin Library e - Reserve (http://library.curtin.edu.au/find - books - and - resources/reserve - and - e - reserve.cfm)
Apply discipline knowledge
Thinking skills
(use analytical skills to solve problems)
Information skills
(confidence to investigate new ideas)
Communication skills Technology skills
Learning how to learn
(apply principles learnt to new situations)
(confidence to tackle unfamiliar problems)
International perspective
(value the perspectives of others)
Cultural understanding
(value the perspectives of others)
Professional Skills
(work independently and as a team)
(plan own work)
Find out more about Curtin's Graduate attributes at the Office of Teaching & Learning website: ctl.curtin.edu.au
Curtin Business School (CBS)
School of Marketing
MKTG3000 Business Capstone
Bentley Campus
15 Feb 2016
School of Marketing, Curtin Business School (CBS)
Page: 3 of 17
CRICOS Provider Code 00301J
The only authoritative version of this Unit Outline is to be found online in OASIS
Assessment
Assessment schedule
Detailed information on assessment tasks
1. Capstone® Business Simulation (40%)
1a) Preparation Tasks for Capstone® Business Simulation (10%) [Individual]
The following Business Simulation Preparation Tasks need to be completed online individually in Capstone®
(http://www.capsim.com/) prior to the beginning of Seminar 03:
1. Introductory Lesson Video + Quiz
2. Rehearsal Tutorial
1. Rehearsal Tutorial plus Quiz
2. Upload Decisions + Process Round to next year
3. Situation Analysis
1. Perceptual Map
2. Demand Analysis
3. Capacity Analysis
4. Margin Analysis
5. Consumer Report
4. Advanced Modules
1. Advanced Marketing Quiz
2. Human Resources (HR) Quiz
3. Labor Negotiation Quiz
4. TQM/Sustainability Initiatives Quiz
ALL parts of all four (4) tasks must be completed as they are designed to prepare students to participate effectively in the
Capstone® Business Simulation. The 10% allocated for this assessment will be awarded when ALL these tasks are
successfully completed. Failure to complete ANY of these tasks will result in the marks being reduced. Tutors will notify
students of the results for this assignment in Blackboard Grade Centre at the start of Seminar 04.
1b) Peer Evaluation for Capstone® Business Simulation (5%) [Individual]
Peer Evaluation Tools are provided in Capstone® Business Simulation to measure individual performance in team based
activities. Interpretations of data from Peer Evaluations by individuals and teams will contribute to students understanding of
team functioning. Peer evaluations are meant be done online in Capstone® Business Simulation in student’s own time.
Students will undertake two (2) Peer Evaluations of each team member worth a total of 5% of the final Grade. Peer
Evaluations should be submitted before the start of Seminars 06, 11. Peer Evaluations can be accessed via the Capstone®
‘Welcome Page’ > Homework > Peer Evaluations.
Task Value % Date Due
Unit Learning
Outcome(s)
Assessed
1
Capstone Business Simulation 40 percent Week: Seminar 03; 06,
11; 04–11
Day: Before Seminar
Time: Before Seminar
1,3,4
2
Video Business Case Report 20 percent Week: Seminar 09
Day: Sunday, 15 - May -
2016
Time: 11pm
1,2,4
3
eTests 20 percent Week: Seminar 02–11
Day: During Seminar
Time: In Seminar 02–11
1
4
Company Presentation 20 percent Week: Seminar 12
Day: During Seminar
Time: In Seminar 12
2,3,4
Curtin Business School (CBS)
School of Marketing
MKTG3000 Business Capstone
Bentley Campus
15 Feb 2016
School of Marketing, Curtin Business School (CBS)
Page: 4 of 17
CRICOS Provider Code 00301J
The only authoritative version of this Unit Outline is to be found online in OASIS
Peer Evaluations (1, 2):
l Opens on the Sunday before each Active Learning Seminar (06, 11) at 9:00am Perth time.
l Closes on the Saturday after each Active Learning Seminar (06, 11) at 11:00pm Perth time.
l Must be completed before Active Learning Seminars 06, 11.
l Results will be discussed in Active Learning Seminars 06, 11.
l Absolutely no further access is possible once the Peer Evaluation window has closed.
Students are expected to be sensitive to others feelings. At all times it is not acceptable to personally criticise or identify
fellow students. Refer to the Student Charter for information on Curtin’s Values of Integrity, Respect, Courage, Excellence
and Impact.
Students are encouraged to use Peer Evaluation results to support comments, thoughts and observations made in the
Individual and Team Company Presentations. Students are expected to consider, compare and comment on how well they
worked as a team by reference to the feedback from the Peer Evaluation Reports.
Students are required to provide accurate and equitable Peer Evaluation ratings. Consistently high scores (>4) or
exceptionally low scores (1) on each survey item may indicate an unrealistic evaluation of individual performance. Scores
that do not accurately reflect individual contributions to team performance may result in students being required to redo
the Peer Evaluations to provide more accurate ratings. Students may score '0' if they do not provide a Peer Evaluation for
their team members.
Where necessary, tutors will adjust individual ratings to provide more realistic ratings.
1c) Team Results for Capstone® Business Simulation (25%) [Group]
Capstone® Business Simulation results will be based on the performance in each Competition Round. Team decisions must
be uploaded each Seminar prior to the class debrief. Tutors will discuss the progress on the Competition Rounds and
debrief the teams on the results in class. Teams are encouraged to consider their options and work on their decisions in
their own time outside of class.
As indicated in the Program Calendar in the Unit Outline:
l From Competition Round 2 onwards the ‘Advanced Marketing Module’ will be activated.
l From Competition Round 3 onwards the ‘Human Resources (HR) Module’ will be activated.
l In Competition Rounds 4 and 6 the ‘Labour Negotiations Module’ will be activated.
l From Competition Round 5 onwards the ‘Total Quality Management (TQM) Module’ will be activated.
Company performance is calculated using various predetermined Company Success Measures. Teams will choose Company
Success Measures in accordance with the rules explained in Blackboard > Assessments. Teams must submit their final
success measures in the Capstone® Business Simulation by the deadline for Competition Round 3.
At least one computer driven company (team) will be enabled for each Industry. Team Digby has been selected from the
possible computer teams. The purpose of adding computer driven opponent/s is to moderate the influence of industry
performance on Capstone® Business Simulation marks.
Board Shake - up
How many senior executives stay in the same role in the same company for 8 years? The reality is that senior executives in
the C - Suite often change jobs/companies due to personal circumstances or being headhunted/poached and offered
superior working benefits. And if a senior executive leaves a company, the odds are they will stay in the same industry due
to their accumulated knowledge/experience in that industry.
At the completion of Competition Round 4, there will be a C - Suite ‘Board Shake - up’ in your class. The tutor will take one
person from each team and transfer them into another team at random. Every team in the class will have one member leave
their company, and a new member join.
It is recommended that the remaining senior executives of the company work quickly to integrate the new senior executive
into the company as this will be done at the mid - point of the competition and could have strategic implications. The new
senior executive may also bring valuable insights from the way other companies do business in your industry.
The senior executive that moves will get 50% of their Capstone® Business Simulation mark from their original team’s final
score, and 50% from their new team’s final score.
End Gaming
Companies are meant to be left as a ‘going concern.’ This assumes each company will remain in existence long enough for
all the assets of the business to be fully utilized. Penalties will be applied to teams who attempt to unethically ‘End Game’ the
Capstone® Business Simulation.
Final simulation results will usually be awarded equally to each team member. Each weekly Competition Round score (i.e., 1–
6) contributes to the calculation of the team’s final mark. After Competition Round 8 the final score is compiled in
Curtin Business School (CBS)
School of Marketing
MKTG3000 Business Capstone
Bentley Campus
15 Feb 2016
School of Marketing, Curtin Business School (CBS)
Page: 5 of 17
CRICOS Provider Code 00301J
The only authoritative version of this Unit Outline is to be found online in OASIS
Capstone® Business Simulation. Each team’s final score (between 1 and 6) is pro - rated to arrive at the equivalent
assessment percentage (i.e., 0 - 25%).
Where required by equity and fairness, tutors will adjust individual marks to reflect the relative contribution of team
members.
2. Video Business Case Report (20%) [Individual]
This assignment challenges students to formulate a professional response to in - depth issues contained in a real life Video
Business Case. The Video Business Interview and Case to be critiqued will be announced by Seminar 03 and will be
available under Blackboard > Assessments > 2) Video Business Case Report (20%). Students are encouraged to review the
Background video segments for the Video Business Case selected for analysis.
Students will act as an independent professional business consultant reporting to senior managers of the company
concerned. Students are expected to provide informed and robust advice to this business client. A sophisticated
understanding of the critical aspects of this Video Business Case needs to be demonstrated. A succinct and high impact
report is expected.
The report is expected to be <2,000 words, including an Executive Summary (<300 words) but excluding References.
Introduction, table of contents and appendices are not required and will not be marked. Students need to display their
correct name (underline Lastname), Curtin University ID number, Industry ID, tutor’s name, tutorial day, time and the total
word count on the top right side of the cover page of the assignment submitted. Assignments exceeding the 2,000 word
limit will be penalised 10% of the total mark for every 100 words over length.
To support assertions made about the case being critiqued refer to the Required Readings provided in the Unit Outline
Program Calendar. Students are strongly advised to refer to a minimum of five relevant and credible sources. Extension
Reading information is provided in Blackboard. In particular, refer to the Hosie, Forsyth and Baird (2014) paper on
Researching and Writing a Video Business Case Report (Blackboard > Assessments > 2) Video Business Case Report (20%)).
Assignments should address the Video Business Case Report Assessment Rubric provided in Blackboard > Assessments >
2) Video Business Case Report (20%). Students are strongly advised to read the relevant Assessment Rubric closely before
undertaking this assignment.
Suggested headings for Video Business Case Report
Executive Summary (<300 words required)
For guidance on how to write an effective Executive Summary and develop Decision Criteria refer to Blackboard >
Assessments > 2) Video Business Case Report (20%).
A) Issues
Provide a brief introduction that summarises the main issues of the case.
B) Causes
Identify the importance of the Causes to the organisation concerned.
C) Alternatives
Develop a set of realistic Alternatives to address the Issues and Causes identified.
D) Decision Criteria
Develop a set of Decision Criteria to choose from the Alternative courses of action.
E) Recommended Solution/s
Decide on Solution/s to the Issues derived from the Alternatives. For each competing Alternative, justify why
different Solution/s were chosen or rejected. A preferred Solution/s needs to be indicated.
F) Implementation and Implications
Provide realistic suggestions on how these Solution/s could be implemented in the organisation concerned within
the industry context being scrutinised. Include the managerial and financial implications for adopting the preferred
Solution/s.
An electronic copy of the assignment needs be submitted by the end of the week of Seminar 09 in Blackboard, as an
attachment, via the Turnitin link in Assessments > Video Business Case Report. Assignments may be resubmitted once to
Turnitin to overwrite the initial ‘Originality Report’ to modify the ‘Similarity Index’ until the due date for submission.
An excessive Similarity Index score may indicate a breach of Curtin University Plagiarism Policy and Procedures. Failure to
submit an assignment to Turnitin will result in marks for this assignment being withheld or the assessment failed. Turnitin's
electronic closing date may not be the due date.
Refer to Blackboard under the Assessment tab for more detail on this assignment.
Curtin Business School (CBS)
School of Marketing
MKTG3000 Business Capstone
Bentley Campus
15 Feb 2016
School of Marketing, Curtin Business School (CBS)
Page: 6 of 17
CRICOS Provider Code 00301J
The only authoritative version of this Unit Outline is to be found online in OASIS
3. eTests (20%) [Individual]
Whilst attending each Active Learning Seminar (02 - 11), students are expected to complete an eTest to ensure learning
opportunities are maximised. An eTest is a computer based test used to assess learning outcomes. eTests are also valuable
preparation for fully participating in the Active Learning Seminars. Each eTest consists of 10 randomly selected Multiple
Choice Questions that contribute 2% to the overall mark for Business Capstone (10 eTests × 2% = 20%).
Conditions for eTest Multiple Choice Questions:
l Each eTest must be done in the Active Learning Seminar.
l Only one attempt is permitted for each eTest.
l 10 minutes is provided for completing each Seminars eTest (10 questions = 10 minutes).
l An eTest must be completed in a single session.
l Each eTest is marked by Blackboard and the results made available in Grade Centre in ‘My Grades’ when complete.
Learning material in the eTest includes:
l Business Capstone Unit Outline.
l Capstone® Business Simulation.
l Capstone® Team Member Guide.
l Capstone® video segments linked from QR (Quick Response) Codes.
l Required Readings (Curtin e - Reserve).
l Video lecture segments (Unit Coordinator and Experts).
l Selected Video Business Interview background question and case study videos.
Where multiple answers are correct, the questions are 'zero - biased'.
l Correct answers have positive marks.
l Incorrect answers have negative marks.
l Selecting all answers will generally result in zero marks.
l A negative mark cannot be awarded for any question.
Students are permitted to refer to paper copies of the journal articles, Capstone® Team Member Guide and/or hand
written notes in ENGLISH during the eTest - Typed notes are not permitted. Students must not use any electronic
documents, nor access the internet, when doing the eTest. The possession of unauthorised material in an eTest or any other
form of cheating or attempting to cheat in an eTest is not permitted, and will be referred to the appropriate committee for
Academic Misconduct.
4. Company Presentation (20%) [Individual + Group]
Individual and Team Company Presentations will be made in Seminar 12 and are assessed by:
l an Individual Presentation component for content and style worth 10% of the unit assessment.
l a Team Presentation component for content and style worth 10% of the unit assessment are usually awarded equally
to all team members. Students will work in the same team allocated at the completion of the Capstone® Business
Simulation. All team members will be expected to actively contribute to the presentation. Individual contributions to
team presentations will also be assessed by tutors and marks may be adjusted.
Presentations need to address the Individual and Team Company Presentation Assessment Rubrics provided under the
Assessment tab in Blackboard. Tutors will assess each individual student’s capacity to ‘Work Collaboratively’ and the
‘Achievement of Agreed Outcomes’ sections in the Individual Company Presentation Assessment Rubric. Tutors cumulative
observations in Active Learning Seminars will inform the marks allocated to individuals for these categories.
Students are expected to rehearse presentations. Students are encouraged to engage with the audience with the minimal
use of notes. Simply reading from notes or presentation slides will result in a fail mark.
Refer to the Blackboard > Assessments > 4) Company Presentation (20%) folder for more advice on preparing Company
Presentations.
Students need to address the marking criteria available in Blackboard > Assessments > 4) Company Presentation (20%) >
Assessment 4 Rubrics.
Summary of Company Presentation
Students will act as independent professional business consultants presenting a company’s performance over an 8 year
period. No student will present upon the company they finished the Capstone® Business Simulation in; rather each team of
students will be randomly assigned a company that is not their own to critically analyse and present.
Presentations are to be given in the context of an external Corporate Advisory Division of an independent organisation who
Curtin Business School (CBS)
School of Marketing
MKTG3000 Business Capstone
Bentley Campus
15 Feb 2016
School of Marketing, Curtin Business School (CBS)
Page: 7 of 17
CRICOS Provider Code 00301J
The only authoritative version of this Unit Outline is to be found online in OASIS
have been commissioned by the Company Board of Directors as part of a strategic review. The consultants will be
presenting to the relevant company stakeholders; this can be pitched as a meeting for board members of the company,
shareholders of the company or potential investors of the company.
A short and engaging team presentation of 15 - 17 minutes maximum (3 - 4 minutes maximum for each person) needs to be
delivered to stakeholders. Teams and students will be asked to stop once the time limit is up. Time will be allocated after
the presentation for questions.
The presentation is expected to be formal in nature and given as if you are presenting to the chosen stakeholders of the
company. PLEASE NOTE: A formal presentation does not equal a boring presentation! Do not let the word ‘formal’ stifle
your creativity when presenting; interaction and creativity in your presentation are encouraged. You are expected to use the
skills you have learnt over the course of your degree to keep the stakeholders interest.
Teams are challenged to develop a high impact presentation that thoroughly reviews the company’s performance; this
involves identifying common themes and including ideas related to the business scenarios encountered. Teams are
challenged to directly and honestly evaluate this process.
Requirements for Company Presentation
1) Introduction
Introduce your team/consultancy.
2) Review Company Performance
MUST COVER:
l Company story (focus on the journey, not numbers)
l Company strategy
l Company mistakes
l Ethical considerations.
3) Analysis of Board Shake - up
MUST COVER:
l Company status after shake up (results improve or decline)
l Strategy adjustments
4) Competitor Comparison/Future Potential
CHOOSE ONE OR TWO OF THE FOLLOWING:
l Competition analysis
l Real life company comparison
l Future performance
l Company evaluation/Company's worth (Mergers and Acquisitions).
5) Conclusion
Summarise the key points of the presentation.
6) Questions
Questions will be asked by your peers and/or your tutor - Informed, logical and realistic answers are expected by the
presenting team.
Teams are strongly advised to refer to a minimum of three (3) credible sources that inform how the Capstone® Business
Simulation was managed. This includes Video Business Interviews or Cases, and Required and/or Extension Readings that
relate to the business challenges inherent in managing this business. Specifically relate these sources to the analysis of the
company being reviewed in the presentation.
Students are expected to be sensitive to other students’ feelings. At all times students should not personally criticise fellow
students. Refer to the Student Charter for information about Curtin’s Values of Integrity, Respect, Courage, Excellence and
Impact.
A member of each team is required to upload an electronic copy (e.g., PowerPoint slides, Prezi link, etc.) of the company
presentation in Blackboard > Assessments > 4) Company Presentation (20%) > Team Company Presentation Submission
before the presentation in Seminar 12.
A hard copy of the presentation slides MUST be submitted to the tutor prior to the start of the presentation.
Refer to Blackboard under ‘Assessment’ for more detail on this assignment.
Tutors may adjust marks to reflect the relative contribution of individual team members.
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School of Marketing
MKTG3000 Business Capstone
Bentley Campus
15 Feb 2016
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Pass requirements
l Must achieve an overall mark equal to or above 50% and attempt all assessments.
Fair assessment through moderation
Moderation describes a quality assurance process to ensure that assessments are appropriate to the learning outcomes, and that
student work is evaluated consistently by assessors. Minimum standards for the moderation of assessment are described in the
Assessment and Student Progression Manual, available from policies.curtin.edu.au/policies/teachingandlearning.cfm
Late assessment policy
This ensures that the requirements for submission of assignments and other work to be assessed are fair, transparent, equitable,
and that penalties are consistently applied.
1. All assessments students are required to submit will have a due date and time specified on this Unit Outline.
2. Students will be penalised by a deduction of ten percent per calendar day for a late assessment submission (eg a mark
equivalent to 10% of the total allocated for the assessment will be deducted from the marked value for every day that the
assessment is late). This means that an assessment worth 20 marks will have two marks deducted per calendar day late.
Hence if it was handed in three calendar days late and given a mark of 16/20, the student would receive 10/20. An
assessment more than seven calendar days overdue will not be marked and will receive a mark of 0.
Assessment extension
A student unable to complete an assessment task by/on the original published date/time (eg examinations, tests) or due date/time
(eg assignments) must apply for an assessment extension using the Assessment Extension form (available from the Forms page at
students.curtin.edu.au/administration/) as prescribed by the Academic Registrar. It is the responsibility of the student to
demonstrate and provide evidence for exceptional circumstances beyond the student's control that prevent them from
completing/submitting the assessment task.
The student will be expected to lodge the form and supporting documentation with the unit coordinator before the assessment
date/time or due date/time. An application may be accepted up to five working days after the date or due date of the assessment
task where the student is able to provide an acceptable explanation as to why he or she was not able to submit the application
prior to the assessment date. An application for an assessment extension will not be accepted after the date of the Board of
Examiners' meeting.
Deferred assessments
If your results show that you have been granted a deferred assessment you should immediately check your OASIS email for details.
Supplementary assessments
Supplementary assessments are not available in this unit.
Referencing style
The referencing style for this unit is Chicago.
More information can be found on this style from the Library web site: http://libguides.library.curtin.edu.au/referencing.
Copyright
© Curtin University. The course material for this unit is provided to you for your own research and study only. It is subject to
copyright. It is a copyright infringement to make this material available on third party websites.
Academic Integrity (including plagiarism and cheating)
Any conduct by a student that is dishonest or unfair in connection with any academic work is considered to be academic
misconduct. Plagiarism and cheating are serious offences that will be investigated and may result in penalties such as reduced or
zero grades, annulled units or even termination from the course.
Plagiarism occurs when work or property of another person is presented as one's own, without appropriate acknowledgement or
Curtin Business School (CBS)
School of Marketing
MKTG3000 Business Capstone
Bentley Campus
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School of Marketing, Curtin Business School (CBS)
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CRICOS Provider Code 00301J
The only authoritative version of this Unit Outline is to be found online in OASIS
referencing. Submitting work which has been produced by someone else (e.g. allowing or contracting another person to do the
work for which you claim authorship) is also plagiarism. Submitted work is subjected to a plagiarism detection process, which may
include the use of text matching systems or interviews with students to determine authorship.
Cheating includes (but is not limited to) asking or paying someone to complete an assessment task for you or any use of
unauthorised materials or assistance during an examination or test.
From Semester 1, 2016, all incoming coursework students are required to complete Curtin’s Academic Integrity Program (AIP). If a
student does not pass the program by the end of their first study period of enrolment at Curtin, their marks will be withheld until
they pass. More information about the AIP can be found at: https://academicintegrity.curtin.edu.au/students/AIP.cfm
Refer to the Academic Integrity tab in Blackboard or academicintegrity.curtin.edu.au for more information, including student
guidelines for avoiding plagiarism.
Information and Communications Technology (ICT) Expectations
Curtin students are expected to have reliable internet access in order to connect to OASIS email and learning systems such as
Blackboard and Library Services.
You may also require a computer or mobile device for preparing and submitting your work.
For general ICT assistance, in the first instance please contact OASIS Student Support:
oasisapps.curtin.edu.au/help/general/support.cfm
For specific assistance with any of the items listed below, please contact The Learning Centre:
life.curtin.edu.au/learning - support/learning_centre.htm
l Using Blackboard, the I Drive and Back - Up files
l Introduction to PowerPoint, Word and Excel
Curtin Business School (CBS)
School of Marketing
MKTG3000 Business Capstone
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Additional information
For important information about the Assessment Rubrics used to mark assignments refer to the Assessment folder in Blackboard:
l Video Business Case Report Assessment Rubric
l Individual Company Presentation Assessment Rubric
l Team Company Presentation Assessment Rubric
Completed assessment rubrics and marks allocated will be available to students under the Blackboard Grade Centre > ' My
Grades'.
Learning Environment
During this unit the Blackboard environment is used extensively to support communication, for record keeping and the deployment
of learning resources. Students and tutors are advised to regularly check Announcements in Blackboard.
Capsim ® Registration Numbers
Capsim® Registration Numbers are required to participate in the Capstone® Business Simulation. Students can log into
Blackboard to locate the Capsim® Prepaid Registration Number in Blackboard 'My Grades.' Students are responsible for Capsim®
Registration Numbers which cannot be shared or reused across semesters.
Video Business Interviews, Cases & Presentations
Essential Seminar Preparation and Active Learning Seminars Video Business Interviews and Cases are provided for analysis. These
Interviews and Cases have been sourced and recorded specifically for Business Capstone to provide learners with exclusive access
to video insights from local and international executives and managers from a wide variety of organisations. The videos can be
viewed by clicking a non - searchable YouTube link available in Blackboard. Additional multimedia learning material is also available
in Blackboard.
Curtin Library Resources
Research is an essential part of academic study. Curtin’s Library provides a range of online resources that are available to help
develop information literacy skills that are accessible from the ‘Learning Hub’ in Blackboard. These resources are designed to help
access useful information in an efficient manner. Do make use of them.
Electronic databases containing extensive information about companies can be accessed in Blackboard Unit Resources and Curtin
Library Databases A - Z ( http://databases.library.curtin.edu.au/) for links to Business Source Complete - MarketLine/Medtrack
Reports, DatAnalysis, Annual Reports Online, Factiva and Orbis (provides information on over 100 million private and public
companies, including ownership structure, subsidiaries, financials, SWOT analysis, comparison between companies).
Required Reading and Viewing
There is no textbook or study guide for this unit. ALL essential Seminar preparation, including Required Reading, viewing video
segments etc. must be completed before attending each Active Learning Seminar.
The Capstone® Team Member Guide. Capsim® Management Simulation Inc is Required Reading and can be downloaded free
from either:
Blackboard
To access the PDF (.pdf) file from Blackboard select Unit Resources then click on Capstone Resources and download the Capstone
Team Member Guide.
Capstone ® Business Simulation
For access via the Capsim® website, after registration:
1. Login to http://www.capsim.com/
2. Click on ‘Help’ on the left hand side, then click ‘PDF guide’ to download the Capstone Team Member Guide. Capsim®
Management Simulation Inc in either English, Spanish, Slovak, Chinese (Traditional or Simplified).
Team Mission, Values and Strategies is a required submission but is not directly assessed.
Enrolment
It is your responsibility to ensure that your enrolment is correct - you can check your enrolment through the eStudent option on
OASIS, where you can also print an Enrolment Advice.
Curtin Business School (CBS)
School of Marketing
MKTG3000 Business Capstone
Bentley Campus
15 Feb 2016
School of Marketing, Curtin Business School (CBS)
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Student Rights and Responsibilities
It is the responsibility of every student to be aware of all relevant legislation, policies and procedures relating to their rights and
responsibilities as a student. These include:
l the Student Charter
l the University's Guiding Ethical Principles
l the University's policy and statements on plagiarism and academic integrity
l copyright principles and responsibilities
l the University's policies on appropriate use of software and computer facilities
Information on all these things is available through the University's "Student Rights and Responsibilities" website at:
students.curtin.edu.au/rights.
Student Equity
There are a number of factors that might disadvantage some students from participating in their studies or assessments to the
best of their ability, under standard conditions. These factors may include a disability or medical condition (e.g. mental illness,
chronic illness, physical or sensory disability, learning disability), significant family responsibilities, pregnancy, religious practices,
living in a remote location or another reason. If you believe you may be unfairly disadvantaged on these or other grounds please
contact Student Equity at eesj@curtin.edu.au or go to http://eesj.curtin.edu.au/student_equity/index.cfm for more information
You can also contact Counselling and Disability services: http://www.disability.curtin.edu.au or the Multi - faith services:
http://life.curtin.edu.au/health - and - wellbeing/about_multifaith_services.htm for further information.
It is important to note that the staff of the university may not be able to meet your needs if they are not informed of your individual
circumstances so please get in touch with the appropriate service if you require assistance. For general wellbeing concerns or
advice please contact Curtin's Student Wellbeing Advisory Service at:
http://life.curtin.edu.au/health - and - wellbeing/student_wellbeing_service.htm
Curtin Business School (CBS)
School of Marketing
MKTG3000 Business Capstone
Bentley Campus
15 Feb 2016
School of Marketing, Curtin Business School (CBS)
Page: 12 of 17
CRICOS Provider Code 00301J
The only authoritative version of this Unit Outline is to be found online in OASIS
Recent unit changes
Students are encouraged to provide unit feedback through eVALUate, Curtin's online student feedback system. For more
information about eVALUate, please refer to evaluate.curtin.edu.au/info/.
Recent changes to this unit include:
l Changes are made to the unit in most semesters, often in response to student feedback from eVALUate. We are grateful to
those students who took the time to provide comments on the most helpful aspects of the unit and on how it might be
improved.
l A new series of Video Business Interviews were recorded throughout 2015 for use specifically in Business Capstone. The
Video Business Interviews include a case study video as well as a background questions video, and were recorded in Perth,
Singapore and Sarawak Malaysia, from a variety of organisations. These have been integrated into the course content for
Business Capstone.
l A re - format of the company presentation has occurred. Students now act as a Corporate Advisory Division of an
independent consulting organisation and will present on a company that is not their own. The purpose of this is to ensure
students have a thorough understanding of the Capstone® Business Simulation. It further acts to prepare students for
challenges working in consultancies, as research shows a greater number of graduates start their careers here rather than
at the C - Suite level.
l A Board Shake - up has been introduced. In order to mirror the reality of the workplace, at the completion of competition
round 4 (the mid - point of the competition), a member of each team will be chosen at random to switch companies. Teams
will be required to integrated their new member into the team, and protect their strategy from their exiting member.
l The eTest assessments have been revised. The eTests are required to ensure students do the pre - reading to enhance
learning opportunities and provide more feedback on progression in this unit. All eTests must now be completed at the
commencement of each Active Learning Seminar. Failure to attend without a medical certificate will result in a zero grade for
that seminars eTest. A revised pool of high quality questions has been developed. Time provided to answer the questions
has been reviewed and adjusted to 10 minutes.
l Many students considered the workload for this unit challenging, especially in the initial 3 - 4 Active Learning Seminars.
Student workload expectations are consistent with Curtin policies. The student workload will not be increased and, where
appropriate, will be reduced.
To view previous student feedback about this unit, search for the Unit Summary Report at
https://evaluate.curtin.edu.au/student/unit_search.cfm. See https://evaluate.curtin.edu.au/info/dates.cfm to
find out when you can eVALUate this unit.
Curtin Business School (CBS)
School of Marketing
MKTG3000 Business Capstone
Bentley Campus
15 Feb 2016
School of Marketing, Curtin Business School (CBS)
Page: 13 of 17
CRICOS Provider Code 00301J
The only authoritative version of this Unit Outline is to be found online in OASIS
Program calendar
SEMINAR /
TOPIC
ESSENTIAL SEMINAR PREPARATION
(to be done before attending ACTIVE LEARNING SEMINAR)
ACTIVE
LEARNING
SEMINAR
ASSESSMENT
AND
SUBMISSIONS
Seminar 01:
Introduction
and
Overview.
29/2/2016 -
4/3/2016
Read Business Capstone Unit Outline.
Read and re - read the Capstone® Team Member Guide, 1 - 25. Watch all the videos.
View all the PowerPoints.
Read all the Required Reading articles.
Watch video: Introduction and Overview (UC).
Gilbert, J. 2011. The Millennials: A New Generation of Employees, A New Set of
Engagement Policies, Ivey Business Journal Online (Sept/Oct 2011): 1 - 3.
Groysberg, B., L.K. Kelly, and B. MacDonald. 2011. The New Path to the C - Suite,
Harvard Business Review 89(3): 60 - 68.
Gilbert, F. 2012 (7 June). How to Wreck a Career at the C - level. Corpmagazine: 1 - 1.
Begin Preparation Tasks for Capstone® Business Simulation.
Discuss Unit
Outline.
Employer
Expectations
of Graduates.
What
Millennials
Want.
Orientate
to Video
Business
Interviews.
Access
Capsim®
Registration
Numbers in
Grade Centre
in Bb.
Exercise
Wrecking
Career at C -
level.
Seminar 02:
Personal and
Team
Dynamics
Overview.
7/3/2016 -
11/3/2016
Watch video: Personal and Team Dynamics Overview (UC).
Read and re - read the Capstone® Team Member Guide, 1 - 25.
Borgatti, S. 2004. Manual for Working in Teams: 1 - 4.
Hackman, R. 2011. Six Common Misperceptions about Teamwork, Harvard Business
Review (HBR Blog Network): 1 - 1.
Druskat, V.U., and S.B. Wolff. 2001. Building the Emotional Intelligence of Groups.
Harvard Business Review 79(3): 80 - 90.
Video Working Positively in Teams and Peer Evaluation.
Video Capstone® QR Code Situation Analysis.
Video Business Interview - Hockey Australia (Shane Tonkin).
Continue Preparation Tasks for Capstone® Business Simulation.
Inform about
Capstone®
requirements.
Allocate team
members.
Access
Capsim®
Registration
Numbers in
Grade Centre
in Bb.
Video
Capstone®
Introductory
Lesson.
Conduct
Investors
Inquisition.
Practice
Round 1
(Data Entry
and Upload
in Capstone®
Business
Simulation).
Building
Emotional
Intelligence
exercise.
eTest MCQs
for Seminar
02 in Bb.
Curtin Business School (CBS)
School of Marketing
MKTG3000 Business Capstone
Bentley Campus
15 Feb 2016
School of Marketing, Curtin Business School (CBS)
Page: 14 of 17
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Seminar 03:
Governance
and Strategy
Overview.
14/3/2016 -
18/3/2016
Watch video: Governance and Strategy Overview (UC).
Read and re - read the Capstone® Team Member Guide, 1 - 25.
Online Capstone® Team Member Guide: Chapter 12 – Six Basic Strategies.
Collis, D.J. and M.G. Rukstad. 2008. Can You Say What Your Strategy Is? Harvard
Business Review 86(4): 82 - 90.
Freeman, R.E., A.C. Wicks, and B. Parmar. 2004. Stakeholder Theory and the
"Corporate Objective Revisited," Organization Science 15(3): 364 - 369.
Videos Stakeholder Theory.
Video Capstone® QR Code Customer Survey Score + Capstone Courier.
Video Business Interview - SALCRA (Joseph Blandoi).
Video Business Interview - Sarawak Energy (Aisah Eden).
Video Business Interview - Synergy (Karl Matacz).
Practice
Round 2
(Making
Decisions in
Capstone®
Business
Simulation)
and debrief
feedback.
Conduct
Stakeholder
Analysis.
Prepare
Mission,
Values and
Strategies.
eTest MCQs
for Seminar
03 in Bb.
Complete
Simulation
Preparation
Tasks in
Capstone®
(10%).
Video
Business
Case Report
(20%)
released in
Bb.
Seminar 04:
Accounting,
Finance and
Economics
Overview.
21/3/2016 -
24/3/2016
Watch video: Accounting, Finance and Economics Overview (UC).
Online Capstone® Team Member Guide: Ch 1.4.*, Ch 4.4 - Finance.
Capstone Debrief Rubric: 26 - 27.
Makridakis, S., R.M. Hogarth, and A. Gaba. 2010. Why Forecasts Fail. What to do
Instead. MITSloan Management Review 51(2): 83 - 90.
Hsu. S. 2012. The Increasing Virulence of Man - made Crises: Financial Crises and
Global Instability. Journal of Economic Issues 46(2): 491 - 498.
Video Accounting and Finance Business Fundamentals.
Video Capstone® QR Code Finance + Forecasting.
Video Business Interview - KPMG (Caron Sugars).
Competition
Round 1 and
debrief
feedback.
Continue
preparing
Mission,
Values and
Strategies.
eTest MCQs
for Seminar
04 in Bb.
Submit
Mission,
Values and
Strategies in
Bb.
28/3/2016 -
1/4/2016
Non tuition week
Seminar 05:
Marketing,
Production,
R&D
Overview.
4/4/2016 -
8/4/2016
Watch video: Marketing, Production, R&D Overview (UC).
Online Capstone® Team Member Guide: Ch 7.4 – Advanced Marketing.
Capstone Debrief Rubric Report, pp. 26 - 27.
Lusch, R.F. and S.L. Vargo. 2012 (15 May). Marketing Value, Marketing News, p 30.
Lusch, R.F. and S.L. Vargo, and M. O'Brien. 2007. Competing through Service:
Insights from Service - Dominant Logic, Journal of Retailing 83(1): 5 - 18.
Dutta, S. 2010. What's your Personal Social Media Strategy? Harvard Business
Review 88(11): 127 - 130.
Video Marketing, Production, R&D Business Fundamentals.
Video Capstone® QR Code Marketing + Production + R&D.
Review Advanced Marketing Tutorial and Quiz in Capstone®.
Video Business Interview - HBF Health Limited (Andrew Walton).
Video Business Interview - Valmec (Kelvin Andrijich).
Competition
Round 2 and
debrief
feedback
[Advanced
Marketing
Module
activated
from
Competition
Round 2].
Develop
social media
marketing
strategies.
Revise
Company
Success
Measures in
Capstone®.
eTest MCQs
for Seminar
05 in Bb.
Seminar 06:
Human
Resource
Management
Overview.
Watch video: Human Resource Management Overview (UC).
Online Capstone® Team Member Guide: Ch 7.2 – Human Resources.
Capstone Debrief Rubric Report, pp. 26 - 27.
Hosie, P., J. Forsyth and M. Baird. 2014. Researching and Writing a Video Business
Competition
Round 3 and
debrief
feedback [HR
Module
eTest MCQs
for Seminar
06 in Bb.
Submit Peer
Evaluation 1
Curtin Business School (CBS)
School of Marketing
MKTG3000 Business Capstone
Bentley Campus
15 Feb 2016
School of Marketing, Curtin Business School (CBS)
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CRICOS Provider Code 00301J
The only authoritative version of this Unit Outline is to be found online in OASIS
11/4/2016 -
15/4/2016
Case Report.
Samnani, A., and P. Singh. 2011. Stop Chasing Best Practices: Focus on Fit for your
HR Function. People & Strategy, 34(1): 34 - 36.
Bassi, L. 2011. Raging Debates in HR Analytics. People & Strategy 34(2): 14 - 18.
Video Human Resources Business Fundamentals.
Video Capstone® QR Code Situation Analysis + Forecasting.
Review HR Tutorial and Quiz in Capstone®.
Video Business Interview - Randstad (Michael Smith).
Video Business Interview - Accor Hotels (Karen Chang).
activated
from
Competition
Round 3].
Video
Business Case
Report
review.
in
Capstone®.
Choose and
upload
Company
Success
Measures in
Capstone®.
18/4/2016 -
22/4/2016
Non tuition week
Seminar 07:
Labour
Negotiations
and Ethics
Overview.
25/4/2016 -
29/4/2016
Watch video: Labour Negotiations and Ethics Overview (UC).
Online Capstone® Team Member Guide: Ch 7.3 – Labor Negotiations.
Hosie, P., J. Forsyth and M. Baird. 2014. Researching and Writing a Video Business
Case Report.
Reitz, H. J., J. A. Wall, and M. S. Love. 1998. Ethics in Negotiation: Oil and Water or
Good Lubrication? Business Horizons 41(3): 5 - 14.
Donaldson, T. 1996. Values in Tension: Ethics Away from Home. Harvard Business
Review 74 (5): 48 - 62.
Tillman, F. A. and D. T. Cassone (2012). Chapter 1.10 Developing Decision Criteria
and Metrics. A Professional's Guide to Decision Science and Problem Solving: Define the
Objectives and Identify Metrics. FT Press.
Video Labour Negotiations Business Fundamentals.
Video Business Interview - Institute for Respiratory Health (Cameron Agnew).
Video Business Interview - Kinship Connections (Ann Oakley).
Competition
Round 4 and
debrief
feedback
[Labor
Negotiations
Module
activated in
Competition
Round 4].
Video
Business Case
Report
review.
eTest MCQs
for Seminar
07 in Bb.
Team
observation
by tutor.
Seminar 08:
Management
Overview.
2/5/2016 -
6/5/2016
Watch video: Management Overview (UC).
Online Capstone® Team Member Guide: Ch 7.1 – TQM/Sustainability Initiatives.
Khurana, R., and N. Nohria. 2008. It's Time to Make Management a True Profession.
Harvard Business Review 86(10): 70 - 77.
Antonakis, J., M. Fenley, and S. Liechti. 2012. Learning Charisma. Harvard Business
Review, 90(6): 127 - 130.
Stadler, C and D. Dyer. 2013. Why Good Leaders don’t Need Charisma, MITSloan
Management Review 54(3): 95 - 96.
Defining Critical Thinking. 2011. Foundation for Critical Thinking: 1 - 1. Knott, D. 2000.
Critical Reading Toward Critical Writing, Toronto: 1 - 2. Video on TQM Business
Fundamentals.
Review TQM Tutorial and Quiz in Capstone®.
Video – Critical Thinking (Chris Symonds and Peter Hosie).
Video Business Interview - Accenture Strategy (Eduardo Valente).
Competition
Round 5 and
debrief
feedback
[TQM
Module
activated
from
Competition
Round 5].
Critique
Hippocratic
Oath for
Managers.
Video
Business Case
Report
review.
eTest MCQs
for Seminar
08 in Bb.
Team
observation
by tutor.
Seminar 09:
Business
Information
Systems,
Supply Chain
and Logistics
Overview.
Watch video: Business Information Systems, Supply Chain and Logistics Overview
(UC).
LaValle, S., M.S. Hopkins., R. Lesser, R. Shockley, and N. Kruschwitz. 2010 (24 Oct).
[Analytics: The New Path to Value] Executive Summary. MITSloan Management
Review: 1 - 27.
Video Business Interview - Ajilon (Carlo Calleri).
Competition
Round 6 and
debrief
feedback
[Labor
Negotiations
Module
eTest MCQs
for Seminar
09 in Bb.
Submit Video
Business
Case Report
(20%) in Bb.
Curtin Business School (CBS)
School of Marketing
MKTG3000 Business Capstone
Bentley Campus
15 Feb 2016
School of Marketing, Curtin Business School (CBS)
Page: 16 of 17
CRICOS Provider Code 00301J
The only authoritative version of this Unit Outline is to be found online in OASIS
9/5/2016 -
13/5/2016
Video Business Interview - Adobe (Stephen Hamill).
activated in
Competition
Round 6].
Executive
Summary for
Video
Business Case
Report.
Team
observation
by tutor.
Seminar 10:
International
Business
Overview.
16/5/2016 -
20/5/2016
Watch video: International Business Overview (UC).
Bloom, N., C. Genakos, R. Sadun, and J. Van Reenen. 2012. Management Practices
Across
Firms and Countries, The Academy of Management Perspectives 26(1): 12 - 33.
Video Business Interview - SITA (Stephen Baird).
Video Business Interview - ANZ (Sanjoy Sen).
Competition
Round 7 and
debrief
feedback.
Introduction
to Company
Presentations.
eTest MCQs
for Seminar
10 in Bb.
Team
observation
by tutor.
Seminar 11:
Business
Sustainability
and
Resilience
Overview.
23/5/2016 -
27/5/2016
Watch video: Business Sustainability and Resilience Overview (UC).
Eccles, R. G., K. M. Perkins, and G. Serafeim. 2012. How to Become a Sustainable
Company, MITSloan Management Review 53(4): 43 - 50.
Spreitzer, G., and C. Porath. 2012. Creating Sustainable Performance, Harvard
Business Review 90(1/2): 92 - 99.
Ray Anderson: The business logic of sustainability
(http://www.ted.com/talks/ray_anderson_on_the_business_logic_of_sustainability.html)
The articles and videos below are not included in eTest 11.
Select talks in TED: Ideas worth spreading (http://www.ted.com/talks)
The 20 most - watched TED talks to date (http://blog.ted.com/2012/08/21/the - 20 -
most - watched - ted - talks - to - date/comment - page - 3/)
10 incredible TED talks that will make you more productive
(http://ayearofproductivity.com/10 - ted - talks - make - you - more - productive/)
Three Minute Thesis Competition. The Drum. ABC.
(http://www.abc.net.au/news/2012 - 10 - 15/three - minute - thesis - competition/4309660)
Video Business Interview - Wood & Grieve Engineers (Prasanna Suraweera).
Video Business Interview - Oil and Gas Company (Praveen Kumar).
Competition
Round 8 and
debrief
feedback.
Teams
discuss
Capstone®
results.
Video - Body
Language.
Video -
Personal
Branding.
Discussion
and
preparation
on Company
Presentations.
eTest MCQs
for Seminar
11 in Bb.
Submit Peer
Evaluation 2
in
Capstone®.
Results Team
Simulation
(25%).
Feedback
and
discussion
on results.
Seminar 12:
Company
Presentations,
Conclusion
Debrief and
Wrap - up.
30/5/2016 -
3/6/2016
Watch video: Company Presentations, Conclusion Debrief and Wrap - up (UC).
Prepare questions for other teams.
Order of
presentations
determined in
class.
Deliver
Company
Presentations.
Evaluation of
Individual and
Team
Company
Presentations.
Feedback on
Company
Presentations.
Conclusion.
Wrap - up
Debrief.
Assess
Individual
and Team
Company
Presentations
(20%).
Curtin Business School (CBS)
School of Marketing
MKTG3000 Business Capstone
Bentley Campus
15 Feb 2016
School of Marketing, Curtin Business School (CBS)
Page: 17 of 17
CRICOS Provider Code 00301J
The only authoritative version of this Unit Outline is to be found online in OASIS
代写 MKTG3000 Business Capstone assignment
