代写 MKTG1501 Foundations of Marketing
MKTG1501 Foundations of Marketing – Assignment 1A - Marketing Plan Oral Presentation: Marketing rubric
Student members________________________,________________________,______________________,___________________________
Criteria
Fail 0-5 Pass (grade 4) 5-6.5 Credit (grade 5) 6.6-7.5 Distinction (6) 7.6–8.5 High Dist’n (7) 8.6-10
Score
CONTENT / RESEARCH
Understanding of the
topic.
Weighting 25%
Key points left out. No grasp of
information presented. Over
reliance on notes.
Includes some key points but material
glossed over. Uncomfortable to go
beyond key facts. No examples given.
Includes all key points but with
little elaboration. Examples given
but not integrated into theory.
Builds convincing argument showing
how key points are integrated
together.
Builds convincing argument
showing how key points are
integrated together. Uses
examples to elaborate the key
points and theory.
Introduction /
Conclusion
Weighting 10%
Introduction missing or
underdeveloped. Audience has no
idea what the presentation will be
or was about. No conclusion
weak
Limited clarity of purpose / overview.
Highlights key points but no
recommendation. Conclusion weak or
not given.
Provides purpose for presentation,
highlights key points and
recommendation but not integrated.
As for level below plus shows
consistency between marketing
problem identification and final
recommendations well established.
Engaging conclusion clearly
sums up presentation and relates
back to the introduction.
Legitimate sources of
information presented
Weighting 5%
No references to any sources. Only prescribed text referenced. Evidence of further research:
prescribed text Other text books
only. General websites.
Evidence of extensive research:
journals, prescribed text, other
books, verified websites. Used
references to justify analysis
As for level below plus able to
use references to back up claims
and recommendations made.
STRUCTURE
Organisation
Weighting 15%
No structure to the presentation.
Audience cannot follow sequence.
No introduction or conclusion.
Apparent that group is not
working well together. Group
members missing (without valid
reason) or not contributing.
Ideas not focused. Audience may
have difficulty following argument.
Main points difficult to identify. No
transition between key points.
Awkward transition between speakers.
Presentation appears to be done by
individuals rather than group.
Main ideas presented in logical
manner. Flow of presentation may
be awkward. Group members
demonstrate that they have worked
on presentation as a whole.
All group members take equal
share in presentation.
Main ideas presented in logical
manner. Flow of presentation
smooth between speakers. Shows
that the group has worked
collaboratively
Ideas clearly organised so
audience can follow easily. The
purpose of the presentation is
clear in all stages. Seamless
transition between speakers.
.
Question and Answers
Weighting 15%
No questions to audience. No
attempt to involve other students
Cannot answer questions about
the topic.
Attempts to involve audience but only
with standard or set questions. No
attempt to get audience to elaborate
answers. Avoids giving clear answers
to questions or is uncomfortable about
answering questions related to the
topic.
Involves audience in question and
answer session but fails to generate
discussion on the issues. Able to
answer questions about the topic
but is unable to elaborate on
answers.
Actively involves audience in
presentation. Able to answer
questions with full explanations and
elaboration. Shows full knowledge
of subject
Actively encourages and
involves audience in discussion
after. Gets class thinking about
the topic and helping give
presenters ideas about how to
improve their marketing plan.
代写 MKTG1501 Foundations of Marketing
Use of visual aids
Weighting 10%
Presents content with no
PowerPoint or overhead slides.
Group uses graphics but are not
supported by text or presentation.
Text is too dense – too much info on
slide. Differing styles with differing
speakers.
Group uses graphics but often
differs from verbal presentation.
Not summarised so presenters end
up reading off board. Differing
styles with differing speakers.
Text clearly summarises the key
points. Graphics and text do not
distract attention from the speaker or
content. Use of visual aids consistent
across entire presentation.
Graphics, and text well
integrated into presentation. Text
is appropriate for the content and
room size
Non-verbal delivery
Weighting 10%
Does not attempt to look at
audience at all, reads notes the
entire time. Distracting gestures
(fidgeting) while presenting or
waiting to present.
Only focuses attention to one
particular part of the class, does not
scan audience Occasionally displays
both a deadpan and conflicting
expression during presentation
Occasionally looks at someone or
some groups during presentation
Occasionally demonstrates either a
deadpan OR conflicting expression
during presentation
Generally presenter looks at
someone or some groups during
presentation. Shows expression
consistent with presentation. Uses
jesters to point out or highlight
presentation materials
Constantly looks at someone or
some groups at all times Gives
audience clues to what the
content of speech is
about; Appropriate expression,
never notice a deadpan or
conflicting expression
Verbal delivery
Weighting 10%
All group members mumble or
are difficult to understand.
Excessive use of filler words (e.g.
um, er, ah, like). Use of offensive
language. Use of slang. Speaks
too quietly for a majority of
students to hear.
Voice is low. Constantly talks to the
board not the audience. Some use of
filler words. No offensive language.
Audience members have difficulty
hearing presentation.
Voice is generally clear. Generally
speaks directly to audience. Some
reading off the board. Some group
members difficult to understand
because of rushed speech.
Voice is clear. Little use of filler
words. No use of slang or offensive
language. Most audience members
can hear presentation.
All group members use a clear
voice and correct, precise
pronunciation of terms so that all
audience members can hear
presentation
Overall comments by tutor provided on back of this sheet:
Total / 100
Total out of 10
代写 MKTG1501 Foundations of Marketing
