HTC201-Exploring-Media-Landscapes assignment 代写

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Bachelor of Interactive Media

Section A: Teaching, Learning and Assessment

Subject Name & Code Exploring Media Landscapes (HTC 201)

Semester Semester 1, 2017

Credit Point Value 10

Subject Level 200

Pre-Requisite Aesthetics of Screen (HTC 101)

Presentation Team

Lecturer Petr Joura

Tutor N/A

Office Location WIN Sydney

Email petr@win.edu.au

Phone 8252 9999

Consultation times Before and after class or other times by prior

arrangement

Teaching methods/strategies

The teaching methods/strategies used in this subject/unit include:

 1-hour face-to-face lecture per week;

 2-hour tutorial per week;

 For tutorials, students will work in small groups for group-based activities and projects;

 Students will be expected to attend tutorials and conduct independent learning activities.

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Brief Subject Description

In this subject, students explore and analyse forms of media with a view to achieving a better

understanding of how to communicate with audiences. The subject explores various media

genres, including news genres, and examines the communication conventions employed.

Students discuss and analyse key theoretical concepts associated with the construction of

meaning including semiotics, ideology, discourse and narrative.

Student Learning Outcomes

By the end of this subject students should be able to:

A Identify and describe major historical and contemporary developments in media

B Demonstrate the application of key concepts and theoretical knowledge through

debate and discourse

C Demonstrate effective understanding of visual communication theory

D Research media and visual communication

E Apply and analyse key terms and creative communication theory contributing towards

an understanding of media

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Content Summary

Week

Date (Week

beginning

Monday

Topics

1 06.03.17

Understanding Media

2 13.03.17

Media contexts

3 20.03.17

Film, Television, Radio

4 27.03.17

The Internet

5 03.04.17

Advertising

6 10.04.17

Globalisation

7 17.04.17 Intra semester break

8 24.04.17

Film and Television Industry

9 01.05.17

Understanding Audiences

10 08.05.17

Social Media

11 15.05.17

TV vs. Web

12 22.05.17

Mobiles and Portable Media

13 29.05.17

Video Games and Hyper Reality

14 05.06.17

Assessment week

15 12.06.17

Assessment week

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Summary of Assessment

Item

Assessment Task

Total

Mark

Relevant

Learning

Outcome

Due Date

and Time

Assignment 1: Participation .

There will be at least 6 short assessment

activities of not more than 20 mins administered

as short quizzes, problem solving etc to evaluate

student’s understanding of key concepts

20%

This

assignment

addresses

learning

outcomes

A- E

Weeks 2

to 12

Assignment 2: Report (2000 words)

The student is required to write a report on a

selected topic. The report should provide a

comprehensive overview of the topic including

reference to the literature and resources used in

the original class presentation.

40%

This

assignment

addresses

learning

outcomes B

and D.

By 4:00pm

Friday

Week 7

3
HTC201-Exploring-Media-Landscapes assignment 代写

Assignment 3: Essay (2000 words)

Students are required to write an essay on one of

the following essay topics:

1. Compare and contrast Television and the

World Wide Web and discuss their current

and future convergence.

2. Does the convergence of technology isolate

people or bring them closer together?

3. Discuss the role of Television and its

influence on desensitising audiences to

violence.

4. Discuss electronic mediums of

communication and analyse and critique their

impact on human interaction.

40%

This

assignment

addresses

learning

outcomes

A, B, C, D

and E

By 4:00pm

Friday

Week 13

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Assessment Marking Criteria – Participation

Students will be assessed on the following criteria for their participation.

For participation, the student is required to consistently attend class / tutorial /

seminar/studio activities and to actively participate in the set dynamic. The student should

demonstrate a range of behaviours and attitudes that enhance their

technical/theoretical/skill development and their level of engagement with the subject

material and fellow classmates. Lecturers and students are guided in their objective

assessment of participation through the application of the following criteria.

Level of engagement (20 Marks or 20%)

The student is fully engaged - questions answered as appropriate, leads some discussion and

provides occasional insights.

Quality of inputs (20 Marks or 20%)

The student fully comprehends class references and materials and is usually able to contribute

beyond these parameters The student demonstrates and articulates a high level of

understanding of the theory and its applications.

Task completion (60 Marks or 60%)

The student is easily able to work to standards, perform at higher levels and is able to present a

comprehensive response to the subject input over lectures/seminars and/or tutorials through a

series of a minimum of six random assessments scattered over the 12 weeks of sessions.

These short assessments may take a variety of forms including multiple choice questions, short

answer questions, in class assignments, verbal responses to specific questions, short

presentations or any other assessment mode deemed appropriate and approved by the

coordinator of the program.

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Assessment Marking Criteria – Essay

Students will be assessed on the following criteria for their essay.

These ARE NOT suggested titles for sections of your report NOR ARE THEY

QUESTIONS that require direct responses, they simply reflect the content that

should be embedded in your report. The marker will be looking for these themes

and will mark them with reference to a set of standards. It is OK to label your

introduction and conclusion.

Introduction (10 marks or 10%)

Your introduction should be no more than the first one or two paragraphs of your essay

that set the scene for your topic. What Art movement did you pick? Describe and

contextualise the movement very briefly. The introduction should be a snap shot of your

whole essay in very general terms. The body of the essay will fill in the gaps.

Topic Relevance (10 marks or 10%)

Your essay has to directly relate to the topic. Avoid generalisations and vague statements

that don’t really relate to the technology you are investigating.

Research (20 marks or 20%)

A good essay relies on information that comes from reliable and recognised sources. The

recommended readings are minimal requirements for understanding your topic.

Additional readings identified by you and properly cited and used in your essay to support

a point or argument or to highlight your perspective in the essay will attract higher marks.

Simply adding as many citations as possible without integrating them properly in your

essay will not be viewed positively.

Analysis and Synthesis (30 marks or 30%)

Ensure that all of the information gathered on your chosen technology can be woven into

a theme that makes sense and all the pieces fit. Avoid making statements without

connection. The information should be carefully analysed and combined in ways that

support your main themes and arguments.

Writing Style and Grammar (10 marks or 10%)

Pay attention to your writing and don’t be afraid to edit and amend what you write several

times until it sounds clear and concise. Use your spell checker, there is no excuse for

incorrect spelling.

Conclusion (10 marks or 10%)

The final part of your essay should connect theory with outcomes. You should synthesise

the variety of sources that were used in researching the topic and reach a final conclusion

which outlines the future of your chosen technology clearly outlining why you have

reached this conclusion.

Referencing (10 marks or 10%)

Reference according to the APA referencing style guide. Additional information is

available from the library if you need assistance. Get into the habit of being as accurate

as possible with punctuation and presentation. Keep in mind that recommended readings

are a minimal requirement and references to materials beyond this list and identified and

properly cited in your essay will attract higher marks.

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Report

Assessment Marking Criteria – Report

Students will be assessed on the following criteria for their report.

These ARE NOT suggested titles for sections of your report NOR ARE THEY

QUESTIONS that require direct responses, they simply reflect the content that

should be embedded in your report. The marker will be looking for these themes

and will mark them with reference to a set of standards. It is OK to label your

introduction and conclusion.

Introduction (10 Marks or 10%)

Your introduction should be no more than the first one or two paragraphs of your report

that set the scene for your choice of art movement – what is it, what factors led to your

choice. What will be the final product?

Reflection of technical skilling (15 Marks or 15%)

What are the particular technical skills that are required to successfully achieve what you

set out to do? What did you have to learn to do, which programs did you have to master,

are there particular methods and strategies that work better than others? Try and give the

reader a clear picture of the developmental process that you went through.

Reflection Process (15 Marks or 15%)

What are the particular processes that are required to successfully achieve what you set

out to do? How did you formulate your ideas and bring them to fruition? What inspired

the design and process? What strategies did you use, and did they change as you

encountered problems? What did you learn as you worked through the design process?.

Positive Outcomes (15 Marks or 15%)

What are the things that worked? Why did they work? Are there general rules that can be

applied to ensure a positive outcome? Are there things you could do even better the next

time around to ensure success? Can you point to some of the literature that helped

ensure successful outcomes? How did they help?

Negative Outcomes (15 Marks or 15%)

What things didn’t work? Why were they not successful? Did you contravene some basic

design rules that led to failure? What would you avoid doing the next time around? Is

there anything in the literature that, on reflection, was helpful or not helpful?

Writing Style and Grammar (10 Marks or 15%)

Pay attention to your writing and don’t be afraid to edit and amend what you write several

times until it sounds clear and concise. Use your spell checker; there is no excuse for

incorrect spelling.

Final Evaluation and Conclusion (20 Marks or 20%)

The final part of your report should connect theory with the final product. Evaluate the

outcome overall. Was it a success or a failure or somewhere in-between? Are there

ways you could have improved the product? What did you learn? Was the prior learning

helpful? Did you find your own sources of information that guided your processes?

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Section B – Additional Institute Information

Grade Descriptions

Students may be awarded a raw numerical mark for their assignment which will then be

converted to one of the following:

HD – High Distinction 85% and above

D – Distinction 75 – 84%

C – Credit 65 – 74%

P – Pass 50 – 64%

F – Fail – below 50%

DNS – Did not submit

All major assignments (40% or above) will be awarded one of the above grades.

For more information on please refer to the Institute’s policy ‘Student Assessment Policy and

Procedure’ available on the Institute’s web site.

High Distinction (H)

An analytical piece of work that offers originality in synthesis or analysis, and utilises a multitude

of relevant sources to justify arguments and produce a critical and intelligent piece of work. Work

of this standard will require flawless referencing and will contain few, if any, grammatical errors.

All areas of criteria will be of an excellent standard.

Distinction (D)

Comprehensively analyses the question, understands and compares approaches systematically,

critical comments on literature, excellent examples and illuminating insights. Work of this

standard will be consistent and clear with appropriate referencing and use of grammar

throughout.

Credit (C)

Analytical and explanatory discussion, some theoretical insights, good use of sources and

examples, focused argument that could be improved. Work of this standard may achieve good

levels of performance on some of the criteria but not all. The discussion will address the question

but could lean towards description rather than analysis.

Pass (P)

Competent descriptive discussion, some grasp of the topic, coherent style and composition,

essentially a superficial discussion. Work of this standard might only include a limited range of

source material and provide information rather than argument. Structure and presentation could

require improvement and the introduction and conclusion might not clearly convey the position

and findings of the author.

Fail (F)

Discussion fails to answer the set question or relies on few, if any, source material. Answer

contains grammatical errors and/or inappropriate referencing technique and, of course, an

absence of any referencing. Work of this standard is often brief and is unable to demonstrate a

clear understanding of the topic and relevant issues. Responses fail to meet the learning

objectives for the assessment.

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Plagiarism

A similarity report provides an important indicator of whether a student's work is original or

plagiarised. Generally, a similarity report of more than 25% warrants close scrutiny to assess

whether the problem relates to poor writing technique or plagiarism.

Assignment Submissions

Students are required to submit assessment items at the time and date specified in this Subject

Outline. Assessment items submitted after the due date will be subject to a penalty unless the

Lecturer or Course Coordinator has given prior approval in writing for an extension of time to

submit that item.

Assessments should be submitted in the form specified in the subject outline or as notified by the

Lecturer. Where assessment items are submitted electronically, the date and time the email was

received will be considered the date and time of submission. Written papers or other physical

submissions are to be time and date stamped as a record of receipt.

Students whose ability to submit or attend an assessment item is affected by sickness,

misadventure or other circumstances beyond their control, may be eligible for special

consideration. No consideration is given when the condition or event is unrelated to the student's

performance in a component of the assessment, or when it is considered not to be serious.

Please refer to the Institute’s policy ‘Student Assessment Policy and Procedure’ available on the

Institute’s web site for details.

Assignment Extensions and Penalties

Assignments must be submitted on the due date. Late assignments will incur a penalty as

outlined in the Institute’s policy ‘Student Assessment Policy and Procedure’ available on the

Institute’s web site.

Academic Misconduct

Academic misconduct involves cheating, collusion, plagiarism or any other conduct that

deliberately or inadvertently claims ownership of an idea or concept without acknowledging the

source of the information. This includes any form of activity that negates the academic integrity of

the student or another student and/or their work.

Plagiarism occurs when students fail to acknowledge that the ideas of others are being used.

Specifically it occurs when:

 other people’s work and/or ideas are paraphrased and presented without a reference;

 other students’ work is copied or partly copied;

 other people’s designs, codes or images are presented as the student’s own work;

 phrases and passages are used verbatim without quotation marks and/or without a

reference to the author or a web page;

 lecture notes are reproduced without due acknowledgement.

Cheating occurs when a student seeks to obtain an unfair advantage in an examination or in

other written or practical work required to be submitted or completed for assessment.

Collusion (unauthorised collaboration) involves working with others without permission to produce

work which is then presented as work completed independently by the student. Collusion is a

form of plagiarism. Students should not knowingly allow their work to be copied.

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There are substantial penalties for academic misconduct. Please refer to the Institute’s

‘Academic Integrity and Honesty Policy and Procedure’ available on the web site for more

information .

Referencing Procedures

The Institute has adopted the APA Style for the referencing of sources. Please refer to the

Institute’s web site or the library for information on how to reference information sources using the

APA style.

Subject Evaluation

At the end of each semester all students will be asked to fill in a subject evaluation form. This

information will assist us in making improvements to enhance the quality of delivery. Evaluations

will include questions about the content, the assessment, delivery mode and other features. You

will also have an opportunity to make open-ended comments.

Subject evaluations are important to us and are taken seriously so please ensure that your

responses accurately reflect how you feel. All evaluations are anonymous to ensure privacy.

Learning Support Services

If you have any queries or requests about the course and this subject in particular, you should

first approach your Lecturer or Tutor. You may also approach the Head Lecturer who looks after

your specialisation or the Course Coordinator if you are unable to resolve your issue with the

Lecturer or Tutor. Contact details are provided below.

The Institute wants to ensure that you have the best learning environment available to maximize

your chances to do well in the course. We have staff on hand to provide student support and

assistance with administrative matters when required. We also have a Student Welfare Officer

who can provide assistance and support with any personal matters. Contact details are provided

below.

If you are experiencing language difficulties, please discuss this with your lecturer who may refer

you to an English language Centre for additional assistance. Depending on the level of support

required, there may be some additional costs imposed.

The Institute has a Learning Assistance Centre which is provided through the Library. There are

on-going work shops available if you need assistance with study skills, presentation skills, writing

skills, how to reference information sources using the APA style etc. Please check with the

Librarian to access these services.

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Prescribed text and recommended readings:

Prescribed Reading

Cunningham, G and Turner, S. (2010) The Media and Communications in Australia. Crows

Nest.Allen & Unwin Academic.