本报告将分析维珍蓝案。本报告的目的是将本课所学的有关管理的理论和概念应用于实际生活中所发生的事情，参考维珍蓝所面临的问题和问题。维珍蓝航空是一家澳大利亚航空公司，它提供低成本的航班和良好的服务。它在获得的信息中有局限性。本报告所采用的方法是SWOT分析法，可以充分展示维珍蓝的情况。
一个好的计划需要一个明确的目标，它提供绩效的指导和评价标准，一套完整的计划，概述完成目标的解决方案，并描述要分配的资源。在这种情况下，Virgin Blue在前者中有一个优势，即明确的目标。布兰森建立了维珍蓝，作为一个低成本的廉价航空的航空公司，它也有了明确的目标市场是他们休闲度假的人。此外，为了实现这一目标，他制定了一系列计划，例如以低廉的票价吸引顾客，不提供多余的服务，取消飞机上的餐食和打印机票。
众所周知，现代组织的规范之一是动态环境，它促使组织制定具体但灵活的和正在进行的计划。然而，在这种情况下，低成本机票的计划保持了原始的蓝色与创造力，这是不积极的，以面对不断变化的环境。计划可以不时地引起经理们的注意，但它可能不适合长远的未来。
低廉的运营成本结构赢得了维珍蓝的市场份额和声誉。现在它已经成长为一家规模相当大的航空公司，为自己提供了机会。它积累了经验，并吸取了有关这一行业规则的经验教训（赫西和布兰查德，2003）。此外，它有自己的忠实客户和市场份额。这些因素为他们制定扩大规模和占领市场的新计划提供了机会。
市场上有几家竞争对手，成为澳洲航空业中维珍航空的威胁，如澳航/喷气机等。他们还注重成本的价格战和低（格里芬与穆尔黑德，2011）。此外，他们不断推出新的策略来占领市场，赢得竞争。这些竞争对手对维珍蓝的经营、管理和增长施加了威胁。此外，维珍蓝也面临来自世界其他公司的威胁和挑战。
组织的目的是把工作分成几个特定的任务和部分，然后把单个的工作分成几个单元。为了成功举办的关键是建立人与人之间的关系，团体和部门（罗宾斯& Langton 2007），在这种情况下，成为维珍蓝的优点。门票的低价格来源于其低廉的运营成本，这是由于它成功地分配了组织资源，并在个人、团体和部门之间建立了良好的关系。这已成为维珍蓝组织力量（卡梅伦等，2003）。
组织应该与公司的阶段相对应，也就是说，在组织成长的不同阶段，相应地要有不同的组织来解决问题。然而，这一关键问题尚未得到维珍蓝组织的证实，这对其长远发展没有帮助。这一弱点不仅涉及组织，而且涉及评价和内部评估系统。
维珍蓝有潜力提高其组织水平。它是澳大利亚的一家本土航空公司，它将降低企业人力资源管理的难度和塑造企业文化。建立良好的沟通渠道，为员工提供职业生涯，更好地管理公司。它也可以借鉴澳大利亚同行业航空公司的经验。
Report 代写:航空公司维珍蓝SWOT分析
The purpose of this report is to address real and practicable problems taking place within the domestic airline company, Virgin Blue by applying the management theories and concepts imposed in the lecture. This report finds that Virgin Blue has an advantage in its low cost ticket, yet this should not keep the organization from innovation and creativity. In order to confront with the constantly changing environment, they should keep innovating and creating in today and future competition.
Introduction
This report is going to analyse the case given of Virgin Blue. The purpose of this report is to apply what has been learned in the lecture on the theories and concepts on the management to what has been occurred in the real life, referring the issues and problems confronted by Virgin Blue. Virgin Blue is an Australian airline company, which provides low costs flights and good services. It has the limitation in the information gained. The method applied in this report is SWOT, which can be fully demonstrated the situation of Virgin Blue.
Discussion
Planning
Strength
A good planning requires a clear goal which provides direction and evaluation standards of performance, a complete series of plans which outlines the solutions to accomplish the goal and describe the resources to be allocated. In this case, Virgin Blue has an advantage in the former, viz, a clear goal. Branson has set up an airline for Virgin Blue that operated as a low-cost budget carrier, and it has also made clear target market as the people on their leisure holiday. Moreover, in order to achieve the goal, he has a series of plans such as attracting his customers with low fares, no frills service and eliminating in-flight meals and printed tickets.
Weakness
As is known to all, one of the norms for modern organizations is dynamic environments, which pushed organizations to draw specific but flexible and ongoing plan. However, in this case, the plan of low costs ticket keeps Virgin Blue from creativity, which is not positive to face the constantly changing environment. Planning can occupy the attentions from managers from time to time, yet it may not fit the long term future.
Opportunity
The low operational cost structure has won the market share and reputation for Virgin Blue. Now it has grown up to an airline company with a fairly large scale, which provides itself with opportunities. It has accumulated experiences in operation and learned lessons about the rules of this industry (Hersey & Blanchard, 2003). Moreover, it has its own loyal guests and market share. Those factors constitute the opportunities for them to develop new plans to expand its scale and occupy the market.
Threats
There are several competitors in the market, which become the threats for the Virgin Blue in the Australian industry of airline such as Qantas / Jet star and so forth. They are also focusing on the price fight and low costs (Griffin& Moorehead, 2011). Moreover, they keep coming with new strategies to occupy the market and win the competition. Those competitors impose the threats to the operation, management and growth of Virgin Blue. Further, Virgin Blue has faced the threats and challenges from other companies all over the world.
Organizing
Strength
The purpose of organizing is to divide work to be done into several specific tasks and sections, and then cluster the individual jobs into several units. The key to the successful organizing is to build the relationship between individuals, groups and departments (Robbins & Langton, 2007), which in this case, becomes the advantages to Virgin Blue. The low prices of the tickets come from its low costs of operation, which is resulted by its successful allocation of organizational resources and good establishment on the relationship between individuals, groups and departments. This has become the strength in organizing for Virgin Blue (Cameron, et.al, 2003).
Weakness
The organizing should be corresponding to the stage of the companies, which means in different stage of the growth within the organization, there will be correspondingly different organizing to address the problems in particular. However, this key issue has not been demonstrated by the organizing within Virgin Blue, which is not helpful to its development in the long run. This weakness involves not only organizing but also evaluation and internal assessment systems.
Opportunity
There are potential for the Virgin Blue to improve its level of organizing. It is a local airline in Australia, which will reduce the level of difficulty in human resource management and shaping culture for the enterprises. It can better manage the company with the good establishment of communicating channels and providing career for the staff. It can also borrow the experiences from the same type of airline companies in this industry in Australia.
