费雷罗集合是一个著名的巧克力制造公司，从意大利驱车。根据Muehlfeld的研究，韦策尔进行的，与witteloostuijn（2011），费雷罗收藏是世界上第四大糖果生产商。自1946成立以来，它已成长为跨国巧克力制造商，拥有许多著名的巧克力品牌。此外，费列罗集合是一个家族企业，成立了由Pietro Ferrero和现在在家族的第三代收费。尽管费列罗集合是一个家族企业，它也变成了一个大的跨国企业。
费雷罗收集遇到的市场份额下降了一些困难。两对费雷罗收集竞争者，百乐嘉利宝和雀巢也逐渐占领了原本属于费雷罗收集股份。由于其在国外的特殊组织，限制了其产品的扩张。工厂的管理也为费雷罗收集未来的一个大问题。
本报告的结果表明，宏观环境和微观环境有利于费雷罗馆藏发展。此外，该行为细分应该由费列罗收集用来分割市场。最后，它是客户注重信誉和应当由费列罗收集有针对性的产品时尚。
费雷罗收集，一个著名的品牌，带来了三种甜点一起。本报告的主要目的是分析影响费雷罗收集发展的因素，探讨分割、定位和费雷罗采集定位。本报告的范围涉及商业环境、顾客行为和营销策略。在本研究中，利用文献收集的二次数据和可靠的数据。本研究的局限性在于不是从费列罗收集消费者收集原始数据。
现在的糖果，特别是巧克力，是由年轻人和孩子们的青睐。总的来说，澳大利亚的市场需求也在增长。当然，也有一些不利因素影响这个行业（sivasailam，2013）。例如，可可和糖的投入价格增加，增加了该行业的经营成本，降低了产品的竞争力。此外，与更多的人实现健康的巧克力和糖果的负面影响，该行业的销售受到不利影响。
sivasailam（2013）认为，该行业预计将继续在未来五年内执行适度。特别是国内需求市场的增长预期也将是温和的。因此，这个行业的发展空间是巨大的。行业收入如图1所示。
Report 代写:巧克力市场分析
The main purpose of this report is to analyze a whole marketing environment for FERRERO COLLECTION. The report contains the internal development of FERRERO COLLECTION in the chocolate market, which would be thoroughly identified and analyzed its own strengths, weaknesses, opportunities and threats. In addition, this report will scan the macro environment, such as the change of the regional policies and the different culture in different target area. Then, the report will continue to analyze the micro environment, for example the competitors of the FERRERO COLLECTION and its intermediaries of this company. Last, the report will point on a classification product of the FERRERO COLLECTION and analyze the qualities, features, style, etc. of the product.
FERRERO COLLECTION is a well-known chocolate making company which drives from Italy. According to the research conducted by Muehlfeld, Weitzel, & Witteloostuijn (2011), FERRERO COLLECTION is the fourth greatest confection producer in the world. Since its establishment in 1946, it is now growing into a multinational chocolate maker and own many famous chocolate brands. Moreover, the FERRERO COLLECTION is a family enterprise which set up by the Pietro Ferrero and now is in charge of the third generation of the family. Although FERRERO COLLECTION is a family enterprise, it also grows into a big multinational enterprise.
FERRERO COLLECTION is experiencing some difficulties with the declination of the marketing shares. Two of the biggest competitors of FERRERO COLLECTION, BARRY CALLEBAUT and NESTLE have gradually seized the shares which once belong to FERRERO COLLECTION. Due to its special organizations in foreign countries, it limited the expanding of its products. Factory management is also a big issue for the future of FERRERO COLLECTION.
In order to give a whole analysis of this chocolate maker, this report will scan the whole development of the company and the environment of each important period. Also, the STP of this brand will be carefully discussed.
The results of this report show that the macro environment and micro environment are favorable to the development of FERRERO COLLECTION. In addition, the behavioral segmentation should be used by FERRERO COLLECTION to segment the market. At last, it is the customers focusing on the reputation and fashion of the products that should be targeted by FERRERO COLLECTION.
1.0 Introduction
FERRERO COLLECTION, one famous brand, brings three types of confections together. The main purposes of this report include analyzing the factors influencing the development of FERRERO COLLECTION and discussing the segmentation, targeting and positioning of FERRERO COLLECTION. The scope of this report covers the business environment, customers’ behaviors and marketing strategies. In this research, the secondary data collected from literature and reliable are used. The limitation of this research is that the primary data collected from the consumers of FERRERO COLLECTION are not used.
2.0 Background Information
Now confection, especially the chocolate, is favored by the young people and children. In general, the market needs in Australia have increased as well. Of course, there are some unfavorable factors influencing this industry (Sivasailam, 2013). For instance, the increasing input price of cocoa and sugar has increased the operating costs of this industry and decreased the competitiveness of the products. In addition, with more people realizing the negative impacts of chocolate and confectionery on health, the sales of this industry have been unfavorably influenced.
Sivasailam (2013) argued that this industry is expected to continue to perform modestly in the following five years. Especially, the growth of market demand in domestic demand is expected to be modest as well. Therefore, the development space of this industry is great. The industry revenue is showed in Figure
