和下文将进行相关mar1000概念环境深入分析了解宝洁公司面临的外部环境，有利于品牌审计和品牌价值评估。通过SWOT分析，宝洁公司可以分析其内部的优势和劣势。发现外部面临的机遇和威胁，以保持公司的健康发展。
宝洁公司，简称宝洁，成立于1837，是美国消费品生产商。同时，它是目前世界上最大的商品公司。总部设在辛辛那提俄亥俄，在全球拥有近110000人（沃森，2012）。宝洁公司在日常生活用品方面有很高的品牌意识，有各种各样的产品，包括洗发水、护发品、护肤品、化妆品、婴儿护理品、女性卫生用品、药品、食品、饮料、纺织品、家庭护理、个人清洁用品和电池等。他们专注于不同的细分市场。多品牌有利于降低公司的风险。同时，它能吸引各种消费者，最大限度地提高市场份额。
在接下来的文章中，首先介绍了宝洁公司指出，面对宝洁公司不仅对消费者研究的外部环境和内部条件的7Ps营销策略，同时也分析了存在的强大的竞争对手。第三，对宝洁公司的优势和劣势进行了深入的分析，同时也提醒了宝洁公司可能面临的问题。最后得出结论，并为宝洁公司的持续发展提供一些建议。
从以上分析可以看出，宝洁在短期内有着不可超越的优势。例如，高稳定性、坚实基础、高信誉、兴趣诉求和情感诉求，提升了品牌文化的内涵；独特的品牌营销策略；不同的品牌和个性；运作模式。所有这些使宝洁与竞争对手有了显著的区别。
但是，它也存在一些关键问题。例如，缺乏原创性。许多广告都是相同的，没有创意的意义。在宝洁的产品强调产品很难引起消费者的品牌共鸣的特性函数（克里斯托弗胸像& Smith，2012）。
目前，宝洁公司与其他家庭生产厂家相比还有许多优势。然而，由于竞争环境的变化和竞争对手的增多，宝洁公司也应加强对外部环境的关注，及时更新品牌，避免被其他竞争者超越。
营销理论Report代写:以宝洁公司为例
In this paper, it takes Procter & Gamble for example, and makes an in-depth analysis for a full range of Procter & Gamble Company with the use of the relevant marketing theory. In order to have a full understanding of all the products and services in Procter & Gamble, 7PS marketing strategy will be used. The marketing concept 7PS which is increased 3P (people, physical evidence and process) to the marketing mix of the 4P (product, price, promotion, channels) by Booms and Bitner is valid for service companies.
And the following context will conduct in-depth analysis of environment with relevant MAR1000 concepts to understand about the external environment P&G confronted, which is beneficial for the brand audit and brand value assessment. With SWOT Analysis, P&G can analyze its strengths and weakness internally. And find out the opportunities and threats externally facing the organization in order to keep the company develop healthily.
Procter & Gamble, referred to P&G, was founded in 1837, and it is an American consumer commodity producer. Meanwhile, it is currently the largest commodity companies in the world. Its Headquarter is in Cincinnati, Ohio, and it employs nearly 110,000 people worldwide (Watson, 2012). Procter & Gamble has high brand awareness in the daily necessities and has various products, including shampoo, hair care, skin care products, cosmetics, baby care products, feminine hygiene products, pharmaceuticals, food, beverages, textiles, home care, personal cleaning supplies and batteries and so on. They focus on different segmentation market. Multi-brands is good to lower the risk of the company. Also, it can attract all kinds of consumers and improve the market share to the maximum limit.
In the following passage, firstly, it introduces the 7PS marketing strategy for P&G. Then it analyzes the external and internal environments that faced P&G. It not only makes a research on the consumers, but also analyzes the strong competitors that exist. Thirdly, it has an in-depth analysis to understand the advantages and disadvantages of P&G. meanwhile, it reminds the problems that P&G may confront. Finally, we draw the conclusion and give some recommendation to P&G which is helpful for its sustained development.
From the analysis above, we can know that P&G has some unique advantages that cannot be exceeded in a short time. For example, high stability with solid foundation and high credibility; interest appeal and emotional appeal have improved the connotation of the brand culture; unique brand marketing strategy; varies brands and personalities; the mode of operation. All these have distinguished P&G from the competitors.
However, it also exist some critical problems. For example, lack of originality. Many advertisements are identical with each other, and have no meaning of creativity. The products in P&G emphasize on the function and characteristics of products which is hard to arouse consumer brand resonance (Christopher, Buste & Smith, 2012).
Currently, relative to other household manufacturer, P&G still has many advantages. However, due to the change of competitive environment and the increase of competitors, P&G should also increase its attention to the external environment, and update the brand timely to avoid being overtaken by other competitors.
