BSD126 Starting the Marketing Report 代写
BSD126
Workshop
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¢Week 2
¢Starting the Marketing Report
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¢See Blackboard
Review template
Sample report
See Checklist for QUT formatting requirements
Criteria Sheet
¢Analysing the task
¢https://youtu.be/O26orMyZZhY
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¢Take Notes during this video to remind you of the steps and what you need to do.
¢Basic Marketing Plan – Assignment Part A
1.Situation Analysis
2.Marketing Goal
3.Marketing Strategy
A.Target Market
B.Value Proposition
¢Situation Analysis: Underline and Circle
¢Underline the KEY words
¢Circle the TASK words that tell you what to do.
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¢Show your partner. Do they have the same as you? Tell them what you have to do in the first section of your Marketing Report.
¢Would you need references? Which elements would need intext references to support?
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¢For the assignment focus on the environmental factors that are most relevant or influential for your chose product
¢Home solar panels
What two of the macro-environmental factors might have the biggest impact ?
Macroenvironmental
Factors
•Culture
•Demographics
•Social Trends
•Technology
•Economic
•Political/Legal
¢In Groups
Discuss which two of the macro-environmental factors might have the biggest impact on your chosen product
¢Curved Screen TV
¢
Macroenvironmental
Factors
•Culture
•Demographics
•Social Trends
•Technology
•Economic
•Political/Legal
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¢How to Research?
Research: Up to you and must be done well.
Discuss: How do I start? What am I looking for?
Information seeking – web and company sites
(Reminder web used for quick information. Academic Sources required for justification in writing)
QUT Library – quick guide
¢http://libguides.library.qut.edu.au/bsb126
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¢Researching and referencing
¢Cite Write – QUT APA referencing (online) and LLA
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¢List the Key elements of the “Situation Analysis”. Where will you find references to support these ideas?
Text
QUT Readings (Show and relevance of chapters)
LLA workshops on Referencing
BSD126 Starting the Marketing Report 代写
¢LLA Workshop Series
¢Today’s ideas
¢Establish your Marketing Plan file
¢Use QUT formatting
¢Concentrate on Situation Analysis.
¢Underline Key Words, Circle Task words
¢Read to understand the concepts and find support
¢Reference using QUT APA
¢Attend LLA workshops
¢Homework
¢Choose product/brand for your Marketing Plan
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¢Research Macro Environmental Factors that may impact on your product
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¢Choose two Macro Environmental Factors you think have the most impact on your product
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¢Be prepared to discuss this in next week’s tutorial
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BSD126 Starting the Marketing Report 代写
