昆士兰 BSD126 Marketing Plan Assignment 代写

BSD126 Marketing Plan Assignment Instructions
TP2, 2018
 
YOUR TASK
You are to choose one (1)  product/brand from the list below, research the industry and construct a basic marketing plan for how you would market this product and reach your stated marketing goal.
 
Keep in mind that this is an individual assignment.  In class you will be given opportunities to discuss the product and ideas for marketing the product in the situations described below, however, the presentation of your ideas in writing, is individual work.
 
You will complete this marketing plan in two parts.
 

 
PRODUCT LIST – TP2 2018
Choose one brand from this list as the subject of your marketing plan.
Assume the role of marketing manager for the product/brand and your job is to construct a basic marketing plan to grow the brand in Australia.
 

Milo www.milo.com.au	Milo is achocolate and malt powder that is mixed with hot water and milk or milk to produce a beverage popular throughout the world.     How can Milo expand their sales in Australia?
Blackmores www.blackmores.com.au	Blackmores, manufactures an extensive range of vitamin, mineral and herbal supplements, sold in 17 markets across the Asia Pacific region.     How can Blackmoresexpand their sales in Australia?
Dymocks www.dymocks.com.au	Dymocksis one of the few surviving bookshop chains but is constantly under threat from technology.   How can Dymocks grow this brand in Australia?

 

 
BASICMARKETINGPLAN– OUTLINEAND EXPLANATION
PART A – DUESunday 29^thJuly, 2018 by 11:59pm on Turnitin.
 
 
I.                   SITUATIONANALYSIS[approx. 250words]
 
Thissectionprovides generalinformationaboutthe marketingenvironmentincludingthecompany,itsgoalsand resources.
A SWOT (strengths, weaknesses, opportunities, and threats) analysis and CDSTEP (culture, demographics, social, technology, economic and political/legal) profile might be appropriate here. Giventhetightwordlimit, I suggest youonly highlight the twomacro‐environmentalforces (culture, demographics, social, economic, political/legal and technology) thatare mostsalient toyour chosen product.Your choices must be justified. Directioncanbefound inchapter 4 ofthetext, andyour tutorial.
The SWOT analysis can be place in the appendix
 
 
 
II.                MARKETINGGOAL[approx. 15words]
 
Setyour ownrealistic goal.Marketinggoalsshouldhave twothings–afocus(either monetary or non‐monetary)and benchmarks(byhow much andby when). Monetary goalscanbenet income,margins,returnoninvestment, retail sales (andothers)whilenon‐monetarygoalscanbesales volume,marketshare(andothers). The marketing goal will also need to be very clear on where the goals is focused (i.e. at your segment of the market).  The goal must be justified by what you write in your Marketing Strategy secton.
 
III.             MARKETINGSTRATEGY[approx.450words]
 
At itsbasic level,marketing strategyis identifying thetargetmarket,anddefiningthevalueproposition. Youcan find additional resources andframeworks inchapter 6 ofthetext.
 
Target Customers
 
Segmentthemarketandidentifyone segment youwill target.Developaprofileofyour targetsegment and justify your choice.
 
ValueProposition
 
Thevalue propositionisaddressingthequestion “whywillyour targetcustomerswant tobuythis product?” Youshould constructapositioning statement,andyou may want toincludeapositioningmapinyour analysis.
 
 
 

 
 
REFERENCES[notincludedinwordcount]
 
You are expected to use at least 6 different academic/reliable sources, including textbook. You should include a variety of sources.
 
Youshould citeandreferenceall yoursources of informationinAPA format. Help canbe foundat http://www.citewrite.qut.edu.au/
 
 
 
APPENDICES[2 pages maximum,andnotincludedinword count]
Inyour2pages ofappendicesyoucaninclude any supportingdocumentationyouthinkis necessaryto helpthereader understand your marketing plan. It could be:asectionofanindustry report;some graphs or charts; amock‐upfora print/onlineadyouhavegeneratedforyourchosenproduct (orastoryboard foraTV/video ad); amediaalert for the product’s introductionor anythingelse.
 
 

 
MARKETINGPLANCHECKLIST
 
**You are expected to submit an electronic copy in the approved format and using the template below to the Turnitintool on BlackBoard.  It must be submitted by the due date and time or the Late Policy will apply. Second copies or attachments or amendments made after this FINAL has been submitted, will NOT be accepted.  There is ONE FINAL attempt only so ensure your file is complete and that you submit the correct file.
 
Before starting andsubsequentlysubmitting yourassignment,youshould check‐offeach item inthechecklistbelow:
 
o        Use the assignment templateprovidedon Blackboard, and keepto1.5linespacing anda readablefont suchas Times New Roman or Calibri.
 
o        The 700wordlimit (±70words)is for sections I,II, and IIIonly (including in-text citations), and 800 word limit (±80 words) is for section IV only should be adheredtoorpenalties will apply.
 
o        Includeyour total word count onthe frontpageofyour submission for each part. Use theAPA referencingsystem throughoutyourdocument.
 
o        No table ofcontents,introductionorconclusionrequired.
 
o        As the report is for an actual product, it is acceptable to use the company website once, to introduce the product.  All other sources must be academic in nature so Wikipedia and other similar sources are NOT to be used or referenced for this assignment. Useoriginal sources such as books, journal articlesor industryreports
 
o        You should submit to TURNITIN to obtain a text matchingreport,andmake any changes youthinkarenecessaryand then resubmitbythe duedate
 
o        If youhave notcompletedyour assignmentbytheduedate,and do nothavean approved extension, then youshouldsubmit the workyouhavecompletedby thedue date and it will be markedagainst theassessmentcriteria.
 
o        Backupandkeepelectronic copies ofyourassignment.
 
o        When you submit Part B of your report, if you were advised to rewrite goals or target customers by your tutor in Part Asubmission, then do so by writing the revised information on the bottom of the cover sheet of Part B. (This will not be included in the word count).
 

 
BSD 126 MARKETING PLAN TEMPLATE
Part A
COVER PAGE
 
NAME:                      STUDENT NUMBER:
 
TOTAL WORD COUNT [for sections I-III only, should be 700 words +/- 70 words]
 
Report
 
I. SITUATION ANALYSIS
[insert your situation analysis here]
 
II. MARKETING GOAL
[insert your marketing goal here]
 
III. MARKETING STRATEGY
       TARGET MARKET
       [insert your target market here]
       VALUE PROPOSITION
       [insert your value proposition here]
 
 昆士兰 BSD126 Marketing Plan Assignment 代写
REFERENCES – separate page
[insert your references in APA format here]
 
APPENDICES [inset or attach your appendices – 2 pages max
** You must use the headings above.
 
 
Late Assignment Policy
 
Assessment submitted after the due date without an approved extension will not be marked and will receive a grade of 1 or 0%. If special circumstances prevent you from meeting the assessment due date, you can apply for an extension. If you don’t have an approved extension you should submit the work you have completed by the due date and it will be marked against the assessment criteria.
 
Students should also refer to the university policy on Late assessment and extension (MOPP E/6.8).
 
To apply an extension, go to
 
https://www.intranet.qut.edu.au/teaching/course-and-unit-design/assessment/late-assessment
Academic Integrity
 
If your submission is identified as containing potentially plagiarised material, your tutor or the Unit Coordinator will arrange a meeting with you to discuss the issue. Please note the university policy on Academic Integrity (MOPP C/5.3 and Student Rule 29).

昆士兰 BSD126 Marketing Plan Assignment 代写