MCD2050: Marketing Environment and STP Analysis 代写

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    • MCD2050: Marketing Environment and STP Analysis 代写

    © Monash College Page 1 of 4
    MCD2050: Marketing 1
    Trimester 3, 2017
    Major Assignment: Environment and STP Analysis
    Status: Individual task
    Weighting: 15%
    Word limit:  1500 words (+/- 10%)
    Due date & Time: Saturday Week 6 by 5pm
    _____________________________________________________________________
    Your assignment detailed below is based on a specific context in which marketing occurs. In week
    1 or 2, within your tutorial you will select a topic and specific product. The organisation you choose
    must be based in the country in which you study.
    You cannot use a topic for your assignment other than the ones listed. Those who use topics
    other than those listed will be automatically marked as a zero.
    Significant marks are allocated for evidence of research and the application of information
    obtained from this research.
    Major Assignment: Environment and STP Analysis
    This is an individual assessment – 15% - 1500 words
    You have recently gained a position as a junior marketing assistant within an organisation. Your
    boss (the marketing manager) has asked you to review the marketing environment in which the
    firm operates, to identify target markets for your offer and to describe how the product is
    positioned within the market. .
    You are required to include the following areas:
    •  An introduction of your selected company and specific offer.
    •  An analysis of the marketing environment in which your firm operates, to be supported
    with evidence.
    •  Identification of a target market for your specific offer.
    •  The use of segment variables to describe your target market. Justification of your selection
    and the appropriateness of your target segment for the selected offer.
    © Monash College Page 2 of 4
    •  The illustration and explanation of a positioning map, to discuss and justify the position of
    your offer relative to competitors within the market.
    •  A conclusion.
    You are required to demonstrate that you can write in an effective manner, that you understand
    basic marketing concepts and that you have the ability to appropriately apply theory to practice.
    To demonstrate your ability to apply theory to practice you must illustrate your answer with a
    specific offer and specific target segment that is available in the country in which you are studying
    from one of the following scenarios.
    Scenarios Trimester 3 -2017
    •  Baby Formula e.g. Aptamil Gold, A2 Follow On & S-26 Gold Comfort
    •  Internet Service Providers e.g. Optus, Telstra, TPG & iinet
    •  Video Game Consoles e.g. Sony PlayStation 4, Xbox One, Nintendo Wii U
    Suggested word limit and format
    This assignment is to be written as a structured essay and should be a maximum of 1500 words
    in length, excluding cover page, title pages, and references. Times New Roman, 12 point, 1.5 line
    spacing, and standard page margins. APA (in text) referencing system. Minimum six references
    (at least three from recognized academic sources).
    Essay Writing Guide Major Assignment
    The format/layout of your submission is to follow that of a structured essay. The Major Assignment
    marking guide will assist you in ensuring that all elements required are covered.
    The Q manual should be consulted to ensure that the major assignment is correctly written and
    formatted. This can be purchased at the book-shop, accessed in the library or at
    http://www.buseco.monash.edu.au/publications/qmanual/
    Submission date & time: Major Assignment: Week 6 – Saturday 5pm
    © Monash College Page 3 of 4
    Applications for extension of time: Major Assignment
    Submissions for an extension of time for the completion of assignments must be presented in
    writing and approved by the Team Leader. A copy of the special consideration form is available
    on:
    http://www.monash.edu/monashcollege/australia/currentstudents/forms/specialconsideration.pdf
    Extensions will only be granted with current and legitimate proof – current medical certificate,
    counselor’s certificate or other appropriate documented evidence. The Team Leader reserves the
    right to deny an extension if proof of incapacitation is not sufficient. Extensions will not be
    granted on the day of assignment submission. Extensions cannot be granted by your tutor –
    only by Team Leader.
    Students should back-up their work. Extensions will not be granted for loss of work or printer
    problems.
    On completion of an assignment granted an extension, you must hand in your assignment in
    person to the Unit Leader on the pre-agreed date with a copy of the Special Consideration form
    attached.
    Penalties for late lodgment: Major Assignment
    Assignments are to be submitted by 5:00pm on the day of submission. 5.01pm is considered late.
    An assignment that is assessed to have arrived after 5.01pm will incur a penalty of 10% of the
    assignment grade. An additional 10% penalty will apply for every 24 hour period following the
    set submission time.
    Grades available: Major Assignment
    The criteria sheet will be filled in by your tutor at the time of grading. This sheet provides a guide
    to the important areas to be considered within the specific assignments. The most critical task is to
    answer the question in a manner that demonstrates analysis and a clear and logical argument.
    Section 1 of the criteria sheet is where the weighting of the grade is allocated – first and foremost
    you must answer the question.
    Grades are awarded in the range of N (fail) to HD. Please refer to the inside back cover of this unit
    guide for details of the broad requirements students must meet to achieve specific grades. Your
    final grade is achieved by meeting these requirements and those detailed on the criteria sheet.
    Return of Assignment
    The Major Assignment is to be returned two week from submission date.
    © Monash College Page 4 of 4
    MCD2050; Marketing 1
    Major Assignment: Structured Essay
    Marking guide
    _____________________________________________________________________
    Grade (Alpha): Marker:  Double Marker (if required)
    CRITERIA  %  Very
    Poor
    Poor  Average  Good  Very
    Good
    Comments
    Content (50%) 
    Introduction, including statement of
    purpose and the introduction of firm and
    product.
    2.5
    Identification and analysis of significant
    Micro environment actors.
    10
    Identification and analysis of significant
    Macro environment forces.
    10
    Clear identification of a target market.
    5
    Description of the target segment,
    including their defining characteristics
    and their needs and wants in relation to
    the product category.
    10
    Illustration and discussion with evidence
    of a positioning map.
    10
    Conclusion
    2.5
    Cognitive skills (30%) 
    Ability to judiciously apply marketing
    theory, concepts and models within the
    assignment
    20
    Critical analysis of information with
    relevance to the topic area / model
    10

    MCD2050: Marketing Environment and STP Analysis 代写
    Structure and Style (20%)
    Literacy Standard 
    Develops clear argument and direction
    Follows suggested formatting
    Referencing correctly, technical accuracy 
    Appropriate and adequate use of
    references Please note that using fewer
    than 3 references from recognised
    academic sources will prevent a
    student from receiving a mark higher
    than a Pass for this section.
    Evidence of wider reading
    MCD2050: Marketing Environment and STP Analysis 代写