BUS301 Global Business Strategy 全球经营战略 assignment代

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BUS301 Global Business Strategy 全球经营战略 assignment代写

Department of Marketing and Management

BUS301 Global Business Strategy

Session 1, 2017

Individual Assignment

Due: 4 pm, 12 May 2017

Can Alibaba compete in the global

e-commerce market?

1. CASE QUESTION

Founded in 1999, Alibaba Group has quickly emerged as the largest Chinese e-

commerce company and transactions on its online sites totalled US$248 billion in

2014, more than those of eBay and Amazon.com combined. The company primary

operates in China and provides C2C (consumer-to-consumer), B2C (business-to-

consumer) and B2B (business-to-business) sales services via web portals. With its’

IPO (initial public offering) on NYSE (New York Stock Exchange) in September

2014, the company is expanding into the global e-commerce market. Alibaba Group’s

mission is to make it easy to do business anywhere. As Alibaba Executive Chairman

Jack Ma said at the World Economic Forum in Davos 2015, he wants Alibaba’s

online platforms to serve 2 billion consumers all over the world, while helping 10

million small businesses outside of China sell into global markets.

Questions: How Alibaba Group has made it easy to do business in China and

achieved a great success? Can the company replicate its China strategies elsewhere as

it expands into other countries and achieve competitive advantages in the global e-

commerce market?

BUS301 Global Business Strategy 全球经营战略 assignment代写

Search information (e.g. newspapers and other media outlets) relevant to the case and

answer the case questions through reference to relevant theoretical concepts and

frameworks introduced in the lecture program.

2. SUBMISSION GUIDELINES

 Submit a hard copy to BESS before the deadline (4 pm, 12 May 2017).

Submission to your tutor on an earlier date is acceptable.

 Submit an electronic copy to Turnitin on iLearn before the deadline for

plagiarism checking (NOTE: electronic copy is NOT a substitute for the

hard copy, if we do not receive a hard copy from you by the due date, you

will receive zero mark for the assessment)

 Format: essay; no need for executive summary; avoid too many headings

 Reference style: Harvard style preferred, but we do not insist on a particular

reference style provided you are consistent

 Type your assignment clearly on one side of the A4 paper

 Double space all body text; bibliography single space accepted

 Tables, figures and any appendices should be neat and properly labelled and

referred to in the body of the paper.

 Side margins must be at least a 3cm to allow sufficient room for comments

 Make a duplicate copy of the assignment

 Number each page and use a font of at least 11 pt.

 Assignments should not exceed the word limit (2,000 words, excluding

bibliography)

 Fill in the BUS301 Assignment Cover Sheet (see attachment) indicating: (1)

your student number (2) your name (3) date submitted (4) sign the ‘student

declaration’

 NO late submission will be accepted, unless prior permission has been granted

by the unit coordinator (Associate Professor Yue Wang)

3. MARKING CRITERIA

85+ (HD) An outstanding piece of work, showing total mastery of the subject-matter,

with a highly developed ability to analyse the case question by synthesising and

applying relevant theories and concepts introduced in the unit. All objectives of the

set assignment are covered, and work is free of errors with a very high level of

technical competence. There is evidence of a high level of critical reflection. The

assignment demonstrates originality of thought, with ideas and arguments expressed

with strong logic and fluency.

75-84.5 (D) An excellent piece of work, showing a high degree of mastery of the

subject-matter, with a well-developed ability to analyse the case through synthesising

and applying knowledge and concepts introduced in the unit. All major objectives of

the set assignment are covered, and work is free of all but very minor errors, with a

high level of technical competence. There is evidence of critical reflection. Ideas are

expressed clearly.

65-74.5 (C) A good piece of work, showing a sound grasp of the subject-matter,

though possibly lacking in the breadth and depth required for a first-class mark. A

good attempt at analyse the case through the application of theories and concepts

introduced in the course, but such attempt may be more limited in scope than that

required for a mark of 75+. Most objectives of the assignment set are covered. Work

is generally technically competent, but there may be a few gaps leading to some

errors. There is some evidence of critical reflection. Ideas are expressed with clarity,

with some minor exceptions.

50-64.5 (P) A fair piece of work, showing some basic grasp of major elements of the

subject-matter but possibly with some gaps or areas of confusion. Only the basic

requirements of the work set are covered. The attempts at analysing the case and

applying theories and concepts are superficial and limited, with a heavy reliance on

descriptive information rather than critical analysis. Work may contain some errors,

and technical competence is at a routine level only. Expression of ideas and

arguments may appear confusing and random.

30-49.5 (F) A poor piece of work, showing some familiarity with the subject matter,

but with major gaps and serious misconceptions. Only some of the basic

requirements of the assignment set are achieved. Little or no attempt at analysing the

case through the application of knowledge taught in the subject. A low level of

technical competence with many errors. Inability to put forward arguments or logical

reasoning. Ideas are poorly expressed and structured. The author would apparently

find it difficult to study the topic at a higher level.

0-29.5 (F) A very bad piece of work, showing that the author has failed to engage

seriously with any of the subject-matter involved, and/or demonstrates total confusion

over the requirements of the work set. There are serious gaps in knowledge of the

subject-matter. Few or none of the basic requirements of the assignment set are

achieved, and there is an inability to apply theories and concepts introduced in the

subject to address the case question. Technical competence is poor, with many

serious errors. The level of expression and structure is very inadequate. The author

would apparently not be capable of studying the topic at a higher level. It is very

unlikely that work of a passing standard would be produced even if the author were

given the opportunity to repeat the work.

Attachment: assignment cover sheet

Department of Marketing and Management

BUS301 A SSIGNMENT C OVER S HEET

Student Number:

____________________________

Name:

_____________________________

Unit: BUS301 Global Business Strategy

Tutorial class:_____________________(e.g. Friday 4 pm)

Tutor’s name:_____________________(e.g. Wang)

Assignment Item/Title/Question: Can Alibaba compete in the global e-

commerce market?

Date Due: 4 pm, 12 May 2017

Date Submitted: ___________

I declare that this assessment item is my own work, except where acknowledged,

and has not been submitted for academic credit elsewhere, and acknowledge that

the assessor of this item may, for the purpose of assessing this item:

a. Reproduce this assessment item and provide a copy to another member of the

University; and/or,

b. Communicate a copy of this assessment item to a plagiarism checking service

(which may then retain a copy of the assessment item on its database for the

purpose of future plagiarism checking).

c. I certify that I have read and understood the University Rules in respect of

Student Academic Misconduct.

Signed: .............................................................................date:

BUS301 Global Business Strategy 全球经营战略 assignment代写