营销渠道计划 Marketing Channel Plan assignment 代写

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  • 营销渠道计划 Marketing Channel Plan assignment 代写




    Assessment title
    Marketing Channel Plan (Individual)
    Purpose, description and topics covered Purpose: The purpose of this assessment is to enable students to develop a plan for a specific organisation.
     
    Description: This assessment requires you to:
     
    1.        Select an product or service of your choice
    2.        Create a Marketing Channel Plan for the product
    3.        Argue why that specific channel is the best option to sell the product.
     
    Topics to be covered:
     
    Background to the product
    Rationale for the choice of the channel
    Channel performance criteria (e.g. sales, exposure, location, etc.) Literature review, summary and recommendations
    Assessment length 2000 words
    10 References
    Harvard style referencing
    Criteria to grade quality  
    Five criteria will be used to assess the project:
    1.        Demonstrated links to appropriate readings (20%)
    2.        Scope of analysis and links to theory (20%)
    3.        Depth of analysis (20%)
    4.        Presentation of a convincing argument (20%)
    5.        Clear recommendations based on the analysis or argument (20%)
    Submission method 7 May 2017 by 11.30pm Uploaded via the link on the portal
    Only Word or PDF documents allowed (please check that your document can be opened before you loads it to the portal)
    Return method Assessments (not including the final exam) will be marked and returned within ten (10) days from the date of submission. Marking will be via the rubric using the grade criteria 1 to 5 shown above. Feedback and the mark will be electronic, via the portal.
    Feedback provided Feedback will be via the marking rubric for all assessments. No feedback is provided for the final exam.
     营销渠道计划 Marketing Channel Plan assignment 代写