营销渠道计划 Marketing Channel Plan assignment 代写
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Assessment title |
Marketing Channel Plan (Individual) |
| Purpose, description and topics covered |
Purpose: The purpose of this assessment is to enable students to develop a plan for a specific organisation. Description: This assessment requires you to: 1. Select an product or service of your choice 2. Create a Marketing Channel Plan for the product 3. Argue why that specific channel is the best option to sell the product. Topics to be covered: Background to the product Rationale for the choice of the channel Channel performance criteria (e.g. sales, exposure, location, etc.) Literature review, summary and recommendations |
| Assessment length |
2000 words 10 References Harvard style referencing |
| Criteria to grade quality |
Five criteria will be used to assess the project: 1. Demonstrated links to appropriate readings (20%) 2. Scope of analysis and links to theory (20%) 3. Depth of analysis (20%) 4. Presentation of a convincing argument (20%) 5. Clear recommendations based on the analysis or argument (20%) |
| Submission method |
7 May 2017 by 11.30pm Uploaded via the link on the portal Only Word or PDF documents allowed (please check that your document can be opened before you loads it to the portal) |
| Return method | Assessments (not including the final exam) will be marked and returned within ten (10) days from the date of submission. Marking will be via the rubric using the grade criteria 1 to 5 shown above. Feedback and the mark will be electronic, via the portal. |
| Feedback provided | Feedback will be via the marking rubric for all assessments. No feedback is provided for the final exam. |