Criteria to grade quality	Five criteria will be used to assess the project: 1.        Demonstrated links to appropriate readings (20%) 2.        Scope of analysis and links to theory (20%) 3.        Depth of analysis (20%) 4.        Presentation of a convincing argument (20%) 5.        Clear recommendations based on the analysis or argument (20%)
Return method	Assessments (not including the final exam) will be marked and returned within ten (10) days from the date of submission. Marking will be via the rubric using the grade criteria 1 to 5 shown above. Feedback and the mark will be electronic, via the portal.
Feedback provided	Feedback will be via the marking rubric for all assessments. No feedback is provided for the final exam.

 
 
 
Assignment 1 Sample Template
Background to the product or service
Sony Sound Systems (SSS) is a Japanese firm that manufactures high end DJ equipment and sound systems. The firm is placed in the top 30% of price in that it is more expensive than 70% of the market. The company has a manufacturing plant in Chobe, Japan, and makes around 300 stereo system (ST) speakers a day. This is their premium product that sells for around $1,500 a unit. Their closest competitor it Bang and Olufsen which sells for $1,200.
The ST system is now in its 4^th version (ST4). The product has a very stronger follower base and customers often stay with the company for a long time after they buy the product.
The ST4 has just been released in Australia and represents an important product in the SSS portfolio. This paper analyses the Unique Selling Proposition (USP) for the ST4 and introduces options for its channel marketing.
Unique Selling Proposition (USP)
There are many hundreds of possible sound systems for buyers to choose from. The unique thing about the ST4 is its ability to retain sound clarity and sound sharpness even at very high volumes. This is why professional artists use these systems in concerts and outdoor band programs.
The USP for the ST4 is:

1. Sharp, professional
2. Use at home or outside- both loud and quiet

This USP will be communicated to customers via a motto: “Great sound in and out”. This motto is intended to alert the buyer to the skill set of the ST4 in a home environment with soft music or outdoors with a high volume and external noise. In both cases the ST4 remains high quality and clear in its sound.
Marketing Channels and their Effectiveness
SSS currently markets the ST range through its own stores and through 103 agents spread across Sydney. The new arrangement for the ST4, which is pitched as a professional product, is that it will be sold only in SSS stores. This is to ensure that:

1. Pricing can remain high
2. SSS stores are perceived as speciality stores that stock only professional products
3. Not de-value the product by mixing it with other brands in the agent outlets

Marketing Management assignment 代写

Recommendations

1. Ensure packaging includes our motto “Great sound in and out”.
2. Do not discount prices even at the end of year (like Christmas). Keep prices unchanged
3. Do not make more than 2,000 units a month regardless of demand, to keep the price high.
4. Continue to stock only in SSS stores regardless of agent pressure

References
Farrell, A.M. and Lee, N., Unique Selling Proposition. Wiley Encyclopedia of Management.
Ramaprasad, J. and Hasegawa, K., 1992. Creative strategies in American and Japanese TV commercials: A comparison. Journal of Advertising Researc

Marketing Management assignment 代写