代写 BSD126 MARKETING PLAN ASSIGNMENT 

BSD126 MARKETING PLAN PART B ASSIGNMENT INSTRUCTIONS
SEMESTER 1, 2016
 
NB: 1) The most important thing to remember before you start writing is justification.  When you propose a strategy, you need to justify (with research evidence) why it/theyis/are your best choice/s.
2) Your marketing tactics for the section ‘Product’ is the only section related to the ‘product development/modification’, brand extension or product extension.  All other sections in Part B relate to the ORIGNIAL PRODUCT (as per Part A).
 
IV.  MARKETING TACTICS (approx. 800 words)
These are the marketing mix elements that you should tailor to suit/match your target customers, your company resources and your competition.
 
PRODUCT – While the product is already determined, you can suggest in this section only, product development or branding changes. (Ch: 8-10 text).
 
·         As the product is already in the market, you should think about strategies such as either ‘product development/modification”, OR ‘brand extension’, OR ‘product extension”.
 
PRICE – Briefly discuss the 5 C’s; decide on whether you will use cost, competitor or value based pricing and JUSTIFY your decision. (WHY?)
Are there any other pricing models that might be suitable? Will you offer any incentives?  If so,what incentives? (Ch11 text + tutorial discussion and practice will help).
 
After conducting your 5C analysis, you must think about pricing strategy. For example, if your company/product is in a very competitive industry, you might need to consider ‘competitor based pricing’.  However, if you are a better company/product in the market, you might want to consider ‘value based pricing’.  You must research these strategies and when is the best time to use the various pricing strategies.
 
DISTRIBUTION – Distribution captures the channel through which the product is delivered to customers.  Briefly describe the current marketing channels (supply chain) for your chosen product.  Describe its distribution intensity and offer an alternate/complimentary method of distribution.  JUSTIFY your recommendation.  (Ch. 12 text)
 
If you are happy with the current distribution density, you just need to explain WHY current strategy is the BEST for your product.  For example, if your product is a convenience product, then intensive coverage/distribution could be the best as suggested.  You must provide EVIDENCE to support your argument.
 
 代写 BSD126 MARKETING PLAN ASSIGNMENT 
 
 
PROMOTION – Using the “Objective and Task” method, describe how you would spend AUD $50,000 to help reach your marketing goal.
Describe the IMC tool/s you will use, how the money will be spent, and what you expect to achieve.  Promotion decisions should be realistic. (suggestions: Ch. 13 text).
 
You might also include the table (Name it appropriately) introduced in tutorials.
 

OBJECTIVE (THIS IS FROM YOUR COMMUNICATION GOAL )	TASK (THESE WILL BE THE TWO MEDIA THAT YOU HAVE CHOSEN)	MEDIA COST (MEDIA ONLY – DO NOT INCLUDE PRODUCTION COSTS).
		$TOTAL:

 
NB: Not necessary to give the exact figures that the particular media charges but your individual figures should reflect the percentage of the total that you would spend on this item to show that you understand one is more costly than another OR you would expend a lot more on a particular media eg.
 
TV                $25,000
Magazine          $15,000
Free samples    $10,000    TOTAL $50,000 AUD
 
JUSTIFY why you spend more onTV and why free samples will be appropriate and which magazines or TV shows or times will be MOST SUITABLE and why.
 
REFERENCES (Not included in word count)
You are expected to use at least 6 different academic/reliable sources other than the text. You should include a variety of sources.
Cite and reference ALL your sources of information in APA format.  Help can be found at CITEWRITE (Library website).
 
APPENDICES (2 pages maximum, and not included in word count).
 
In your 2 pages of appendices you can include any supporting documentation you think is necessary to help the reader understand your marketing plan.  It could be: a section of an industry report; some graphs or charts; a mock-up for a print/online ad you have generated for your chosen product (or a storyboard for a TV/Video ad); a media alert for the product’s introduction or similar.
 
 
 
MARKETING PLAN CHECKLIST
You are expected to submit a paper copy of your assignment to Assignment Minder (KG) as well as submitting an electronic copy to TURNITIN tool on BB.
 
It is a requirement for this unit that you submit an electronic copy of your full final assignment on TURNITIN and failure to do so will mean your results will be withheld until you comply.
 
Before starting and subsequently submitting your assignment, you should check-off each item in the checklist below:
 
 
Ø  Use the assignment template provided on Blackboard and keep to 1.5 line spacing and a readable font such as Times New Roman or Calibri.
 
Ø  800 word limit (+/- 10%) is for section IV only. Penalties will apply.
 
 
Ø  Include your total word count on the front page of your submission for each part.  Use the APA referencing system throughout your document.
 
Ø  No table of contents, introduction or conclusion is required.
 
 
Ø  Wikipedia and other similar sources (.com/.org/google) or non-academic sources are NOT to be used or referenced for this assignment.  Do NOT reference the lecture notes.  Use original sources such as books, journal articles or industry reports and academic databases.
 
Ø  If you submit your assignment well before the due date, you will get the chance to check the TURNITIN text matching report (DRAFT submission), make any changes you think are necessary and resubmit by the due date. (FINAL TURNITIN submission).
 
 
Ø  If you have NOT completed your assignment by the due date, and do not have an approved extension, then you should submit the work you have completed by the due date and it will be marked against the criteria as your final. QUT LATE POLICY WILL APPLY.
 
Ø  Backup and keep electronic copies of your assignment and all the sources you have used as you may be required to show the particular work you referenced.
 
 
Ø  Include correct marking criteria sheet (CRA) in hard copy submission.
 
Ø  When you submit the hard copy of Part B of your report, you MUST include PART A in your hard copy submission so your tutor can see if your marketing tactics will work in achieving your marketing goal.
 
 
Ø  If the marketing goal in Part A did NOT receive a tick (þ)you MUST redo your marketing goal to submit. Failure to do so will result in not getting the one (1) mark for the submission of Part A.


代写 BSD126 MARKETING PLAN ASSIGNMENT