代写 MCD2050:Marketing assignment
 
 

MCD2050:Marketing 1
Trimester 1, 2016
 
Assessment 1: Major Assignment: Business Report
 
Status:Individual task
Weighting:15%
Word limit: 2000 words (+/- 10%)
Due date& Time: Monday Week 9 by 7pm
_____________________________________________________________________
 
Scenarios
Your assignment detailed below is based on specific context in which marketing occurs. In week 1-2 tutorial you will be assigned a context and you will use the same context all trimester. The organisation you choose must be based in the country in which you study.
You cannot use a scenario for your assignment other than the ones listed below. Those who use scenarios other than those detailed below will be automatically marked as a zero.
 
Significant marks are allocated for evidence of research and analysis of the data and information obtained from this research.   Part of the aim of this assignment is to demonstrate that you are able to research data and then apply this to your organisation, its markets, customers and products.
 
Major Assignment: Business Report
This is an individual business report – 15% - 2000 words
You have recently gained a position as a junior marketing assistant in an organization that operates in the sector on which your scenario is based and your boss (the marketing manager) has asked you to review the appropriateness of one of your current products for a target segment.
You are required to cover the following areas:

• A description of the industry, micro and macro environment , market and product category to which the product belongs, including a detailed evaluation of the major competitors,
• A detailed description of the specific product with reference to the type of product,the three levels of the product, branding strategies, packaging and labelling,
• A detailed description of the target segment including their defining characteristics and the ways in which it influences buyer behaviorand their needs and wants in relation to this product category,
• The degree to which you believe their needs and wants are being met by the current productoffering / marketing mix, and
• A recommendation as to what adjustments (if any) you believe should be made to the current product offering  / marketing mix

 
You are required to demonstrate that you can write in an effective manner, that you understand basic marketing concepts and that you have the ability to appropriately apply theory to practice.  To demonstrate your ability to apply theory to practice you must illustrate your answer with a specific product and specific target segment that is available in the country in which you are studying from one of the following scenarios.
 
Scenarios Trimester 1-2016
·         Gymnasiums: e.g. Fitness First, Snap 24/7
·         Women’s Handbags: e.g. Prada, Chanel, Hermes
·         Breakfast Cereal: e.g. Kellogg’s
Suggested word limit and format
This assignment is to be written in business report format and should be a maximum of 2,000 words in length, excluding executive summary, cover and title pages, table of contents, and references. Times New Roman, 12 point, 1.5 line spacing, and standard page margins. APA (in text) referencing system. Minimum 10 references (at least five from recognized academic sources).
Report Writing Guide Major Assignment
The format/layout of the report is to follow the business report writing guidelines. The Major Assignment check list will assist you in ensuring that all elements required are covered.
 
The Q manual should be consulted to ensure that the major assignment is correctly written and formatted.   This purchased at the book-shop, accessed in the library or at http://www.buseco.monash.edu.au/publications/qmanual/
Submission date & time: Major Assignment: Week 9 – Monday 7pm
Assignment Cover Sheets: Major Assignment

1. Work submitted for assessment must be accompanied by a completed copy of the Monash College Cover Sheet which has been signed by the student.  NO assignment will be accepted or marked if it is not accompanied fully completed and signedMonashCollege Assignment Cover Sheet.

If the assignment is submitted with an incomplete or unsigned Monash College Assignment Cover Sheet will be deemed as late and incur late penalties until the cover sheet is filled in correctly.

2. A marking criteria sheet for each assignment is available. This must be attached to your assignment after the Monash College Assignment Cover Sheet.

Applications for extension of time: Major Assignment
Submissions for an extension of time for the completion of assignments must be presented in writing and approved by the Team Leader. A copy of the special consideration form is available on:
http://www.monash.edu/monashcollege/australia/currentstudents/forms/specialconsideration.pdf
 
Extensions will only be granted with current and legitimate proof – current medical certificate, counselor’s certificate or other appropriate documented evidence. The Team Leader reserves the right to deny an extension if proof of incapacitation is not sufficient. Extensions will not be granted on the day of assignment submission. Extensions cannot be granted by your tutor – only by Team Leader.
 
Students should back-up their work on both a hard drive and floppy disk to ensure issues of disk corruption and loss of work are minimised.  Extensions will not be granted for loss of work, disk corruption, or printer problems.
On completion of an assignment granted an extension, you must hand in your assignment in person to the Unit Leader on the pre-agreed date with a copy of the Special Consideration form attached.
Penalties for late lodgment: Major Assignment
Assignments are to be submitted by 9.00am on the day of submission.  9.01pm is considered late.  An assignment that is assessed to have arrived after 9.01pm will incur a penalty of 10% of the assignment grade. An additional 10% penalty will apply for every 24 hour period following the set submission time.
Grades available: Major Assignment
The criteria sheet will be filled in by your tutor at the time of grading. This sheet provides a guide to the important areas to be considered within the specific assignments. The most critical task is to answer the question in a manner that demonstrates analysis and a clear and logical argument. Section 1 of the criteria sheet is where the weighting of the grade is allocated – first and foremost you must answer the question.
Grades are awarded in the range of N (fail) to HD. Please refer to the inside back cover of this unit guide for details of the broad requirements students must meet to achieve specific grades. Your final grade is achieved by meeting these requirements and those detailed on the criteria sheet.
Return of Assignment
The Major Assignment is to be returned by tutorial week 12. Assignments will not be returned to friends or fellow students – they must be collected personally.
代写 MCD2050:Marketing assignment 
 
 
 
 

 
MCD2050; Marketing 1
Assessment 1: Major Assignment: Business Report
Marking guide
_____________________________________________________________________
 

CRITERIA	%	Very Poor	Poor	Average	Good	Very Good	Comments
Content (50%)
Description of the industry ,micro and macro environment,market  and product category	10
Identification and evaluation of major competitors	5
Description of the specific offer with reference to, the type of offer, the three levels of the offer, the brand, packaging and labeling	10
Description of the target segment including their defining characteristics and their needs and wants in relation to this product category	10
Analysis of the current offer in relation to the needs and wants of the target market	10
Recommendations for adjustment	5
Cognitive skills (30%)
Ability to judiciously apply marketing theory, concepts and models within the assignment	10
Ability to source appropriate sources of information	10
Critical analysis of information with relevance to the topic area / model	10
Structure and Style (20%) – 15% to be allocated to the other sections
Literacy standard
Develops clear argument and direction
Follows suggested formatting including executive summary & introduction
Referencing correctly, technical accuracy
Appropriate and adequate use of referencesPlease note that using fewer than 5 references from recognised academic sources will prevent a student from receiving a mark higher than a Pass!	5
Evidence of wider reading代写 MCD2050:Marketing assignment