代写 Introduction to Marketing assignment

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    • 代写 Introduction to Marketing assignment

    •Introduction to Marketing
    •Seminar 3: Understanding customers
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    •Barbara Tomasella
    •Hospitality Strand Leader
    •Sessions Aims
    •Hospitality marketing examples?
    •Recap
    •Group Work: Understanding customers
    •Outcomes
    •Homework
    •Hospitality marketing examples
    •How did you get on with the reading?
    •Assignment Brief
    •An overview of the current marketing mix and its importance to the organisation.
    •Identify and define the current customer/s
    •Identification of the organisations current problems and strengths
    •Select and define a future target market
    •Present recommendations for a new marketing mix that will take the product/service into the future.
    •Understanding customers: instructions
    Split into 5 groups

    One sheet per group contains 2 customers
    (not related in any way)

    Using the information contained on the sheet, answer to points in following slide

    You have 15 minutes to create your list

    Present your poster to the class (with 2 profiles)

    Be prepared to feedback/discuss/justify these observations.....

    代写 Introduction to Marketing assignment
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    •1. Car they drive
    •2. Type of home
    •3. Favourite food and drink
    •4. Choice of supermarket
    •5. Mobile phone they use
    •6. Favourite radio station
    •7. News source (paper, web etc. which?)
    •8. Choice of holiday
    •9. Favourite film
    •10. Idea of a 'good' work related event
    •11. Festival or public event as pastime
    •12. Ideal wedding (3 factors)

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    •24
    •Married
    •2 children
    •Outdoor / Adventure sports instructor
    •Admin assistant
    •£26,000
    •£80,000
    •
    •45
    •Married
    •0 children
    •Does not work
    •Owns recruitment business
    •£70,000
    •£200,000
    •Traditional Basis for Market Segmentation
    •Outcome
      The more you know about your customers the more accurate you can be in identifying, anticipating and satisfying their requirements

      Which criteria to use?
    •Outcomes

    •Understanding consumer needs and wants
    •Variables for profiling
    •Next week the P's... how many can you find?
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    代写 Introduction to Marketing assignment
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