Public Relations Academic essay 代写

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  • Public Relations   Academic essay 代写

    Individual assignment – – Academic essay
    Literature Review (30%)
    Academic essay
    Literature Review (30%)
    Topic
    This assignment will allow students to select a topic of their choice and analyse it, while using a
    theoretical Public Relations (PR) framework. The PR theory, concept, or model should be selected
    from a list of PR theoretical frameworks stated bellow, which were presented in-class (weeks 1-5):
     PR’s Roles and Responsibilities
     Origins and Evolution of PR
     Theoretical foundations
     Ethics and Responsibility
     PR and Law
    Purpose
    The purpose of this assignment is to edify students how to use academic literature to expand their
    knowledge about Public Relations as a discipline, conduct desk research by using secondary sources -
    search academic databases to find relevant literature, analyse different viewpoints and philosophical
    approaches, use academic literature to create supporting arguments and synthesise knowledge, and
    to develop academic writing skills. To achieve this a student will have to select one of the PR theories,
    concepts or models (listed above) and analyse it in an essay style. An essay should start by providing
    a general overview of the topic, followed up by a drill-down analysis either through: history (a),
    concept’s development phases (b) or utilisation in the contemporary PR practice (c). For example, if
    choosing the first topic: PR’s Roles and Responsibilities, a student may select one of the following
    areas to explore in a literature review style:
    - PR role and function within organisations;
    - Diverse roles of PR professionals: a staff member, an agency employee, or an independent
    practitioner;
    - Managerial and communication function of PR;
    - PR specialisation for: Not-for-profit (NFP) organisations, educational institutions, fundraising
    or donor relations, research (trends, public opinion, issues management), international PR
    expert for MNE, investor relations and financial PR, industry, government, and health care
    sectors; PR’s function in business and society.
    Format and referencing style
    This essay should be written in the Literature Review format*, limited to 2000 words (excluding cover
    page, abstract or executive summary, references, and appendices). The structure of the assignment
    should be as follows:
     Cover page (including student’s name, number, unit code and name, and selected
    theoretical concept or model)
     Abstract or executive summary
     Introduction (circa 300 words)
     Literature Review (circa 1400 words)
     Conclusion (circa 300 words)
     References
     Appendices
    The total word limit for this assignment is 2000 words excluding the cover page, abstract (or executive
    summary), list of references, and appendices. The word limit will not be enforced. However, if
    assignment is exceeding 20% of the recommended length, the students are advised to edit the text
    and reduce its length, before submitting it.
    Literature review is a specific form of analysis, and students are asked to follow the instructions about
    the style, format and language, in order to achieve maximum points. When conducting research for
    this assignment, students should correctly reference or cite the original sources (Harvard referencing
    style). The assignment must have a proper reference list, any omissions will be penalised. For more
    details, how this assessment will be marked, please check the marking rubric bellow.
    This assignment should be submitted via Turnitin, as a Word or PDF file, by due date: Sunday 20 th
    August 2017, 11:59 pm (23:59). There will be no alternative method of submission. Late assignments
    will receive 0 points.
    Feedback
    The purpose of the feedback is to assist students to improve their academic skills and perform
    better in the future. This assignment will receive three types of feedback: in-text comments, an
    overall descriptive evaluation, and the number of points as per prescribed marking criteria. Students
    should check their Turitin submission (2 weeks from the due date) for the formal feedback.
    Students may book a 1on1 session with the lecturer, to receive a verbal feedback or additional
    explanations.
    Marking
    The mark for the assignment is 30% of the total mark for this unit. For more details, please check
    the marking rubric for Long Essays.
    Long Essay Rubric
    Assessment Criteria and Performance Standards for Essays
    Assessment
    criteria  Mark
    Performance Standard
    Low – Not
    achieved
    Low but some
    evidence of
    attainment
    Achieved as
    required but some
    inaccuracies and
    errors
    Achieved as
    required with very
    few inaccuracies or
    errors
    Exceptional
    attainment
    with additional
    outcomes and
    information
    Introduction
    /4
    0 --- 1 2  3  4  5
    No clear synopsis
    and introduction
    provided
    Brief synopsis and
    introduction but
    incomplete and
    inaccurate
    Synopsis and
    introduction
    provided but could
    be more concise
    and clear
    Clear synopsis and
    introduction
    provided too wordy
    Clear, concise
    and well
    expressed
    synopsis and
    introduction
    provided
    Topic
    relevance
    /2
    0 --- 1 2  3  4  5
    Topic totally
    irrelevant and
    inappropriate
    Topic lacks clear
    relevance, could
    be more direct
    and to the point
    Topic relevance
    appropriate but
    sometimes strays
    from the major
    theme
    Topic:
    appropriate
    and relevant
    Topic
    appropriate and
    relevant with
    particularly
    relevant insights
    Depth of
    Research
    /4
    0 --- 1 2  3  4  5
    No evident
    research into the
    topic
    Some research
    evident but few
    citations
    Research is
    evident but
    limited. Citations
    appropriate to
    context
    Research is evident
    and goes beyond
    recommended list

    Public Relations   Academic essay 代写
    with citations
    appropriate to
    context
    Research is
    extensive with
    particularly
    insightful
    citations
    Critical
    thinking,
    analysis &
    synthesis
    /4
    0 --- 1 2  3  4  5
    Very little or no
    evidence of
    understanding of
    the topic
    Some
    understanding of
    the topic evident
    but with little
    evidence of
    critical thinking
    and analysis
    Understanding of
    the topic evident –
    some critical
    thinking, analysis
    and synthesis of
    available
    literature
    Good
    understanding of
    the topic with
    evidence of critical
    thinking with deep
    analysis and
    synthesis of
    information
    Very high
    understanding of
    the topic with
    insightful
    evaluative
    comments and
    conclusions
    Conclusion
    /2
    0 --- 1 2  3  4  5
    No clear
    conclusion
    Provided
    Brief conclusion
    provided but not
    particularly clear
    or relevant
    Well summarised
    but conclusion is
    not particularly
    concise
    Well summarised
    clear and relevant
    and concise
    conclusion
    Exceptional
    conclusion –
    clear, concise and
    insightful
    Writing style
    & grammar
    /2
    0 --- 1 2  3  4  5
    Very poor
    grammatical
    expression and
    spelling errors
    Low levels of
    writing ability
    evident, simple
    expression with
    many spelling and
    grammatical
    errors
    Average levels of
    writing ability with
    some spelling and
    grammatical
    errors
    High level of
    writing ability –
    clear concise
    expression with
    few grammatical or
    spelling
    inaccuracies
    Very high level of
    writing ability
    with no
    grammatical or
    spelling errors.
    Referencing
    /2
    0 --- 1 2  3  4  5
    None or few
    references and
    citations
    Some references
    but lacking in
    accuracy or
    proper use of a
    referencing style
    Appropriate
    references with
    some inaccuracies
    in the use of a
    referencing style
    As previous but
    with additional
    independent input
    by the writer
    References
    accurate and go
    well beyond
    those provided
    by lecturer
    Total Marks
    and Feedback
    /20
    Good Points
    Areas of
    improvement
    Public Relations   Academic essay 代写