Facility Design —Characterising tourist destinations代写

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    —Choosing a Destinations
    —The choice of a product (destination) in tourist and consumer behaviours.
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    —Characterising tourist destinations
    —Activities
    —Settings
    —Facilities
    —Services
    —Hosts
    —Management
    —Case study, Corbett National Park (India)
    —Video
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    —Activities, Settings, Facilities, Services, Hosts, Management?
    —My image!
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    —Components of destination Image
    —Attitudes
    —A concept by which “we understand a process of individual consciousness which determines real or possible activity of the individual counterpart of the social value; activity, in whatever form, is the bond between them” (Thomas, 1918 )
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    —In simple words an attitude can be defined as an individual feeling to perform particular responses towards a concept (Fishbein, 1975)
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    —“The categorization of a stimulus object along an evaluative dimension” (Zanna, 1988).
     
    —In another definition to include the knowledge and feeling, attitude referred “to knowledge and positive or negative feeling about an object or activity (Dibb, 1994 ).
    —Why attitude?
    —Economic impacts
    —Sociocultural impacts
    —Environmental impacts
    —Attitudes components
    —Attitudes components
    —Investigating attitudes
    —Attitudes towards the Environment and conservation
    —Stages of tourism development

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    —What is Motivation?
    —Motivation
    —Originally derived from the Latin word movere meaning to move
    —“…an inner state that energises, channels, and sustains human behaviour to achieve goals” (Pizam, Neumann, and Reichel, 1979, p. 195).
    —Tourist Motivation
    —The total network of biological and cultural forces which give value and direction to travel choice, behaviour and experience (Pearce et al. 1998)
    —Other expressions such as drive, need, desire and expectation have been used to refer to these internal activating factors
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    —What is Motivation?
    Motivation & Tourism/Leisure Choice

    Why do certain groups of people travel?
    vs
    Why do people go to a certain place?
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    PUSH vs PULL factors
    Motives vs Attributes
    Demand vs Supply
    —Why Study Tourist & Leisure Motivation?
    —To gain better understanding of needs & wants.
    —The WHY of travel and leisure
    —Providing clues as to effective promotional strategies
    —Providing clues as to effective product design
    —Increasing likelihood of achieving visitor satisfaction
    —Stakeholders with interest in motivation
    —Destination marketing organisations
    —Transport providers
    —Accommodation & attraction providers
    —Event Planners
    —Providers of leisure facilities
    —Theories: Dann (1977)
    —First to identify role of Push & Pull Factors
    —Proposed that Push Factors always precede Pull Factors
    —Proposed two dominant Push Factors
    —Anomie – the need to escape the routine & isolation of day to day life, a desire to get away from it all.
    —Ego-enhancement – the need for recognition, which can be obtained as a result of the status associated with travel
    —Theories: Crompton (1979)
    PUSH FACTORS
    —Escape
    —Exploration & Evaluation of Self
    —Relaxation
    —Prestige
    —Regression
    —Enhancement of Relationships
    —Social Interaction
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    PULL FACTORS
    —Novelty
    —Education
    —Theories: Maslow’s Hierarchy
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    —The Travel Career Pattern - *
    —Challenges in Measuring Motivation
    —People may not wish to reveal true motivations
    —People may have difficulty in recognising motives
    —People may be unwilling to participate meaningfully
    —People may have conflicting motives
    —Contradictions between motives and actions
    —Multiple motivations
    —Shared motivations & influence of others
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    —Facility Design Assessment Tips
    ■What will motivate each of your market segments to come to your facility?
    ■Develop a motivational profile for each of your market segments
    ■Consider using one of the theories as a framework for organising the motives of your segments
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    —Facility Design Checkpoint
    —Submit three pages including of one page of references and a two pages outline in point form summarising the following:
    1.The proposed facility name and concept
    2.Market segments
    3.Motives of each segment
    —Key criteria to be used are as follows:
    —How well developed the idea is in each of the sections outlined above
    —Use of concepts/theories from the lectures
    —The creativity of the idea
    —How clearly the idea was communicated
    —Evidence of wide reading / reference list
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