澳洲代写 Assignment 1 Research report marking guide

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    • Using the link provided under Week 7 of Moodle, upload your assignment. You will NOT need to
    include the MIBT Assignment Cover Sheet – only the title page and report with reference list.
    You MUST ONLY use .doc, .docx or .pdf file
    formats. No Other file format will be
    accepted!
    You must use YOUR name in the file name, eg:
    Billy Bragg BRBAD13 - MME 101 Assignment 1.docx
    Please follow the above directions CAREFULLY!
    NOTES:
    1. No extensions will be considered for assignment submission due dates unless a written request
    for an extension is submitted BEFORE the due date. The Extension Request Form can be found
    in the space above Week 1 of MME 101 Moodle and in the FORMS area of Moodle.
    2. Any assignment submitted late without an extension being granted will not be marked.
    MME 101 Business Academic Skills Assignment 1 Research Report – Tri 1 2013
    Page: 6
    RESEARCH REPORT PLAN / LAYOUT (Follow this!):
    Title page (as shown on page 4).
    Table of Contents with page numbers for each section and sub-section.
    Executive Summary (150 words)
    Summary of the complete report including simple statements of purpose, findings and
    recommendation (THREE short paragraphs).
    1.0
    Introduction (100 words) NEW PAGE.
    1.1 Background statement identifying the main issue/problem
    1.2 Report purpose and structure
    2.0
    Reasons for particular marketing responses to consumer behaviour (approximately 200
    words)
    • Introduce this section with a brief MOVE 1.
    • Describe and explain THREE (3) reasons why marketers need to develop techniques or
    strategies that deal with how consumers behave (in satisfying their needs and wants). Show as
    2.1, 2.1, 2.3. Cite your sources!
    3.0
    Marketer responses to consumer behaviour (approximately 200 words)
    • Introduce this section with a brief MOVE 1.
    • Describe THREE (3) techniques or strategies that marketers can apply in response to how
    consumers behave. Show as 3.1, 3.2 and 3.3. Cite!
    4.0
    Portfolio Analysis and Market-product Analysis (approximately 200 words)
    • Introduce this section with a brief MOVE 1.
    • Define ‘Portfolio Analysis’ and ‘Market-product Analysis’ and explain how these can affect the
    ways marketers respond to consumer behaviour. Show as 4.1, 4.2, 4.3. Cite!
    5.0
    Recommendation (150 words)
    • This is NOT a ‘conclusion’! None is required!
    o 5.1:- Recommend one way for marketers to respond to how consumers strive to satisfy
    their needs and wants.
    o 5.2:- Provide a SUPPORTED reason for this recommendation.
    References
    • Separate page, with a heading ‘References’
    • All listed sources cited in the report (and no more)
    Listed according to the author-date Harvard system, in alphabetical order of first named author
    family name. Do not guess the format! DO NOT include copies of sources!