丰田是一个日本汽车品牌，也被认定为世界第一汽车品牌。在实践中，公司运用了多种销售策略，确保不同细分市场不同客户的不同需求得到满足。尽管如此，丰田仍在努力加强环境管理，以实现可持续发展。
但必须认识到，汽车生产将带来更多的污染问题。没有绿色意识，就无法保证公司能够主动履行相关的社会责任。一个健康和安全的世界将适合人们生活，但公司应该认识到，如果他们不会主动采取合乎道德的行为，在大多数情况下，一个良好的生活环境将只是一个梦想（Blackburn，2012）。因此，决策者迫切需要对公司现有的环境绩效进行评估，以便了解哪些建议是有益的，哪些建议可能不合适。
领导应发挥强有力的和伦理的作用来管理内部资源；员工应该积极地发挥自己的作用，做出有贡献的贡献；现有的CRM需要改进，以更好地处理与客户的关系；SCM还需要加强，以使生态技术有效地集成；参与在执行新的环境政策时，需要增加社会活动，争取政府更多的支持；此外，还可以依靠社会媒体让丰田进行更多的回收教育。
Business assignment代写:丰田环境保护计划
Executive summary
The environmental protection plan aims to improve the current practice of Toyota to better carry out its ethical business behaviors. The purpose is to hope the new environmental system to facilitate Toyota to be more environmentally friendly and improve the social reputation.
Toyota is a Japanese automobile brand and it has also been identified as the No. 1 vehicle brand in the world. In practice, the company has used various sales strategies to ensure diverse requirements of different customers in different segments markets can be satisfied. Still, Toyota strives to reinforce its environmental management to realize the sustainable development.
But it is essential to recognize that production for vehicles will bring more pollution problems. Without green awareness, it cannot ensure the company will be able to implement relevant social responsibilities initiatively. A healthy and safe world will be suitable for people to live, but companies should recognize that if they will not be initiatively to behave ethically, in most case, a great living environment will just be a dream (Blackburn, 2012). Therefore, it is quite urgent for decision makers to assess existing environmental performance within the company so that it will understand which advices will be beneficial and which advices maybe not appropriate.
Discussions of Government Policy
In conclusion, major objectives of Toyota’s new environmental policy will focus on improving the existing environment management to meet its Fifth Environmental Action Plan to maintain relationships with relevant stakeholders.
Leadership should display the powerful and ethical role to manage internal resources; employees should actively engage in their roles to contribute productively; existing CRM needs to be improved to better dealing with relationships with customers; SCM also needs to be enhanced to let Eco-techniques be integrated effectively; the participation of social activities need to be increased to compete for more support from the government when implementing the new environmental policy; in addition, social media can be relied on to let Toyota conduct more recycling educations.
