Introduction to Global Business BUS 201 全球商务 代写

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  • 1Introduction to Global Business BUS 201 全球商务 代写


    Introduction to Global Business
    Assessment Guide
    SESSION 1, 2017
    2
    Department of Marketing and Management
    MACQUARIE UNIVERSITY
    FACULTY OF BUSINESS & ECONOMICS
    DEPARTMENT OF MARKETING AND MANAGEMENT
    BUS 201 - ASSESSMENT GUIDE
    General Assessment Information
    General guide to how to submit report
     Submit a hard copy to BESS and online before the deadline. Submission on an earlier
    date to your tutor is acceptable.
     Submit an electronic copy to Turnitin on iLearn for plagiarism checking (NOTE:
    electronic submission is NOT a substitute for the hard copy, if we do not receive a hard
    copy from you by the due date, you will receive zero marks for the assessment)
     The marking rubrics and peer assessment forms for each assessment are available at the
    end of this document
    Remember your team report must be your own work. Therefore, your assignment must be
    submitted to Turnitin on iLearn. A link to Turnitin and instructions on how to submit an
    assignment to Turnitin will be provided through iLearn.
    Please note that when submitting your essay and report you must include the following:
    • Cover sheet with student/s name, student ID number, tutorial/class enrolment number,
    tutorial day and time and Turnitin receipt number;
    • Turnitin receipt email. This email provides time and date proof of assignment
    submission to the Turnitin system; and
    • Turnitin receipt number on the cover sheet of your assignment
    Any submission not containing a student cover sheet with a Turnitin receipt number, a
    print out of the Turnitin Receipt email stating time/date of submission will not be marked.
    In terms of the report, each team (and each member) is responsible for assessing its level of
    plagiarism. Although you can submit the report to Turnitin as many times as you like before
    the due date, only the final submission will count to Turnitin.
    3
    1. ASSESSED COURSEWORK
    The individual assignment is worth 20% of your final grade.
    Submission: A hard copy must be submitted to your tutor in class at the time of your
    tutorial for each week of assessment.
    Extension: No extensions for this assessment task will be granted except for cases
    in which an application for Disruption to Studies is made and approved
    Penalties: No extensions will be granted. There will be a deduction of 10% of the
    total available marks made from the total awarded mark for each 24 hour period or
    part thereof that the submission is late (for example, 25 hours late in submission –
    20% penalty). This penalty does not apply for cases in which an application for
    disruption of studies is made and approved. No submission will be accepted after
    solutions have been posted.
    Each student is expected to submit tutorial coursework throughout the semester. This
    comprises of weekly short answer and essay questions as well as any further tutorial
    assessment. From the assigned coursework two random weeks will be assessed of which the
    best one (20% each totalling 20%) will form your final mark. The required format for the
    assignment is either short answer or essay.
    Coursework will be handed in to your tutor during your tutorial in multiple weeks throughout
    the semester. This may follow different formats and will be random in nature i.e. different
    from one tutorial to the next. It is expected that you prepare for each tutorial by attending
    lectures, completing readings and doing any required homework.
    Please note that you will not simply be provided a mark for submitting work. The work
    should be of an appropriate academic standard and will be marked accordingly.
    4
    2. REPORT & PRESENTATION
    Submission: A hard copy of the report must be submitted to BESS by Week 10
    - Monday 4pm. Submission on an earlier date to your tutor is acceptable. You will
    need to submit a soft copy to Turnitin on iLearn for plagiarism checking (NOTE:
    electronic submission is NOT a substitute for the hard copy, if we do not receive a
    hard copy from you by the due date, you will be penalised as per the guidelines
    below). The presentation component will be submitted in tutorials in Weeks 10-13.
    The exact time and date of your presentation will be worked out with your tutor.
    Extension: No extensions for this assessment task will be granted except for cases
    in which an application for Disruption to Studies is made and approved
    Penalties: No extensions will be granted. There will be a deduction of 10% of the
    total available marks made from the total awarded mark for each 24 hour period or
    part thereof that the submission is late (for example, 25 hours late in submission –
    20% penalty). This penalty does not apply for cases in which an application for
    disruption of studies is made and approved. No submission will be accepted after
    solutions have been posted.
    The mark is divided up between the report and presentation contributions. The
    report is worth 20 marks (20%). It is due in Week 10 Monday 4pm to BESS and
    via Turnitin. The presentation is worth 20 marks (20%). It is due from Week 10-
    13. The exact time and date of your presentation will be organised with your
    tutor.
    REPORT
    In the same team as you joined at the beginning of semester you will develop a 4000 word
    written REPORT on the details below:
    You have been asked to write a report outlining how Australia would be able to build
    sustainable, national competitive advantage in one of the following industries.
    -  Business consulting industry
    -  Construction industry
    -  Agricultural industry
    -  Video games industry
    -  Pharmaceutical industry
    -  International education
    -  Fashion industry
    -  Airline industry
    -  Film industry
    -  Retail banking industry
    -  Investment banking industry
    -  Travel industry
    Your report should draw upon Porter’s theory of national competitive advantage as the basis
    of your analysis.
    5
    In the body of your report you will need to provide the following
    -  Brief outline of the key theory
    -  Outline the current position and issues of the Australian industry you have
    chosen
    -  Outline and justify what industry strategies and government policies you would
    recommend be adopted to improve Australia’s position in the industry for the
    short and long term.
    As this is a team exercise all members of the team are expected to contribute actively and
    substantially. While it is understood that some members of the team may have different input
    in the research and the written component the team will be required to acknowledge that all
    team members have given quality time to the project.
    While writing your report, you should incorporate relevant theories and concepts to justify your
    arguments. Remember to acknowledge your sources throughout the paper using the Harvard
    referencing system (in-text referencing).
    The report is to be typed and 1.5 spaced (a standard 12 point font should be used). It should
    be checked for spelling, consistency and clarity of expression.
    Your report should incorporate at least 20 different references. These can be sourced from
    the following:
     Academic articles
     Relevant textbooks
     Periodicals
     Newspapers
     Relevant online sources
    The 20 references need to be evenly balanced between these five resource options.
    Examples of all of these reference options are detailed in this outline.
    PRESENTATION
    Based on the report each team is expected to present their findings. Each member of the team
    will be marked on their individual presentation i.e. not as a team. Although your presentation
    will be presented as a team you will be individually assessed based on the marking criteria
    attached to this assessment guide.
    It is expected that the team covers the following key areas of the report
    -  Outline the current position and issues of the Australian industry you have
    chosen
    -  Outline and justify what industry strategies and government policies you would
    recommend be adopted to improve Australia’s position in the industry for the
    short and long term.
    6
    Each team member will give a presentation that will not exceed 3 minutes. There will be an
    emphasis on your presentation style and delivery of content.
    Presentations will start in Week Ten in tutorials and it is expected that you will provide a
    printed copy of the slides to the tutor along with the presentation. Although your presentation
    will be presented as a team you will be individually assessed based on the marking criteria
    attached to the unit guide. It is expected that every team member participates equally.
    REPORT AND PRESENTATION
    No extensions will be granted. Late tasks will be accepted up to 72 hours after the submission
    deadline. There will be a deduction of 10% of the total available marks made from the total
    awarded mark for each 24 hour period or part thereof that the submission is late (for example,
    25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an
    application for unavoidable disruption is made and approved.
    All team work is peer moderated (see Appendix 1)
    Following the Group Report and Presentation each student will submit a peer evaluation
    assessment for each member in their team (including themselves). This will then allow a peer
    factor to be allocated to the Team’s raw score for each individual student, allowing a dispersion
    of marks within the same team. This peer factor is kept confidential. (See Appendix 1)
    4. FINAL EXAM
    The FINAL EXAM is worth 40% of your final grade
    The final exam will be set during the exam period. The format of the final exam will be outlined
    in the final weeks of the course.
    You are expected to present yourself for examination at the time and place designated in the
    University Examination Timetable. The timetable will be available in Draft form
    approximately eight weeks before the commencement of the examinations and in Final form
    approximately four weeks before the commencement of the examinations.
    http://www.timetables.mq.edu.au/exam
    The only exception to not sitting an examination at the designated time is because of
    documented illness or unavoidable disruption. In these circumstances you may wish to
    consider applying for Unavoidable Disruption. The University’s policy on the unavoidable
    disruption process is available at
    http://students.mq.edu.au/student_admin/exams/disruption_to_studies/
    If a Supplementary Examination is granted as a result of the unavoidable disruption process
    the examination will be scheduled after the conclusion of the official examination period.
    (Individual Faculties may wish to signal when the Faculties’ Supplementary Exams are
    normally scheduled.)
    7
    The Macquarie university examination policy details the principles and conduct of
    examinations at the University. The policy is available at:
    http://www.mq.edu.au/policy/docs/examination/policy.htm
    8
    APPENDIX 1
    STUDENT EVALUATION OF MEMBER PARTICIPATION
    In order to encourage equal participation on the part of all team members, each team will
    complete and turn in an evaluation of the team member (only for the Major Project team reports
    and presentations). This evaluation will indicate the percentage of contribution of team
    members to the team’s over-all performance. An evaluation must accompany each written
    research project. Use the following format:
    Tutorial Instructor________________________________________________________
    Tutorial Team No_______  Date: ____________________
    Team Project Name:______________________________________Mark___________
    Each student should give each team member (including themselves) a participation mark out
    of 100%. Individual marks are calculated by multiplying the paper grade by the percentage
    awarded by peers. For example, if Joe Black was awarded 90% for his contribution to the
    research project and his team received 36 out of 40 points for the project, Joe’s individual mark
    would be 32.4%. Another student, awarded 100%, would receive 36 points.
    Students can give each of the team members 100%. If this is done, each student receives the
    mark that was awarded to the total project (in the above example, 36 points). No student should
    receive 0% unless the student really did nothing to contribute to the completion of the project
    (for example, did not go to meetings, did not complete assigned tasks, and did not contribute
    to the conceptualisation of the project).
    In completing this form you should take into account:
    1. Willingness of the individual to carry out jobs assigned
    2. Ability of the individual to meet deadlines
    3. Co-operation with other team members
    4. Quality of the individual’s work
    Student Name  %
    Participation
    Individual
    Mark
    Signature
    9
    Team Agreement - Team Project/Presentation Formation
    In order to encourage commitment on the part of all team members, each team member will
    sign this Team Agreement which defines how the team will operate during the conduct of the
    Team Project. Each member of the team is to sign below to indicate that they will abide by the
    conditions of the agreement as set out below.
    Tutor Name__________________________ Team No:_____  Date: _______
    Tutorial Time____________
    Name_____________________________________________
    Student ID  Student Name  Email  Signature
    1. Team Contact: ______________________________________ Mobile :___________________
    2. Manage Meetings: Time Required/When/Where/Frequency?
    ____________________________________________________________________________
    3. Measure Performance? – Meeting deadlines, grammar,
    etc____________________________________________________________________________
    __________________________________________________________________________
    4. Team Goal(s)? HD, D, equal workload, attend all meetings, etc
    __________________________________________________________________________________
    ______________________________________________________________________________
    5. Resolve problems/conflict/lack of co-operation/disruptive behaviour, etc?
    __________________________________________________________________________________
    ______________________________________________________________________________
    6. Team Members Obligations (e.g. attend meetings on time; do all assignments on schedule; avoid
    personal conflict; allow free flow of ideas; listen to everyone; take personal responsibility for
    outcomes; inform people of decisions; make a file note after every meeting of future action steps
    and responsibility, help other team members to build their skills
    _______________________________________________________________________________
    _______________________________________________________________________________
    7. How to share the workload?
    __________________________________________________________________________________
    ______________________________________________________________________________
    8. Quality Audit? (e.g. grammar, referencing, meeting of assignment requirements, layout, etc)
    ________________________________________________________________________________
    10
    BUS 201 Individual Assignment – Marking Matrix and Feedback Summary Sheet 
    Not
    attempted
    Fail  Pass Credit  Distinction  High Distinction
    Understanding of
    questions and IB
    environment (50%)
    – Analysis of relevant
    IB systems and
    context
    Not attempted/
    entirely or
    significantly
    plagiarized
    from other
    sources.

    Introduction to Global Business BUS 201 全球商务 代写
    Fails to answer the
    question or misinterprets
    the questions.
    Demonstrates minimal
    understanding of relevant
    theory/concepts. Fails to
    meet the basic criteria of
    the assignment.
    May focus on only some
    aspects of the questions.
    Demonstrates a basic
    understanding or analysis
    of the relevant
    theory/concepts
    Responds to most aspects of
    the questions. Demonstrates
    some understanding and
    analysis of key aspects of
    the relevant theory/concepts
    Responds to all aspects of
    the questions.
    Demonstrates a good
    understanding and analysis
    of the relevant
    theory/concepts
    Fully responds to all aspects
    of the questions.
    Demonstrates advanced
    understanding and analysis
    of the relevant theory.
    Suggests possible
    extensions of
    theory/concepts
    Quality of argument
    Depth of analysis
    (40%) – Application
    of IB theory to
    assignment
    questions.
    Not attempted/
    entirely or
    significantly
    plagiarized
    from other
    sources
    Presents ideas in a
    confusing way.
    May simply describe
    superficial aspects of topic
    with little critical analysis.
    Draws irrelevant
    conclusions. Fails to meet
    the basic criteria of the
    assignment
    Structures argument with
    some flaws in logic.
    May simply restate or
    describe with little critical
    analysis. Draws limited
    conclusions.
    Satisfactorily structures
    argument with credible logic.
    May sometimes describe
    rather than analyse or
    evaluate.
    Draws limited conclusions.
    Develops a clear,
    progressive and convincing
    argument throughout the
    work. Draws logical
    conclusions
    Develops a compelling
    argument with creative
    examples and defensible
    generalisations.
    Draws well-supported
    conclusions.
    Communicative
    quality (10%) -
    quality of writing,
    format, spelling, word
    choice
    Not attempted/
    entirely or
    significantly
    plagiarized
    from other
    sources
    Language is frequently too
    informal for academic
    purposes. Errors in
    grammar make overall
    meaning unclear. Errors in
    spelling and presentation
    distract reader. Fails to
    meet the basic criteria of
    the assignment
    Language is occasionally
    informal.
    Errors in grammar make
    meaning unclear in places.
    Minor errors in spelling and
    presentation may distract
    reader.
    Language is generally
    appropriate for an academic
    essay, with only occasional
    minor errors in grammar,
    spelling or presentation.
    Writing style and
    presentation are of a high
    academic standard.
    Writing style is exemplary
    and of a publishable
    academic standard.
    General observations/comments
    Mark: /20
    11
    BUS 201 Report – Overall Marking Matrix and Feedback Summary sheet 
    Not
    attempted
    Fail  Pass Credit  Distinction  High Distinction
    Executive Summary
    (10%) – Summary of
    the reports most
    salient points
    Not attempted
    or entirely or
    significantly
    plagiarized
    from other
    sources
    Does not identify key
    features of the report or
    many details are incorrect
    or unnecessary. Fails to
    meet basic criteria of
    assignment.
    Identifies most key features
    of the report and details
    are mostly correct,
    although significantly more
    detail may be needed.
    Correctly identifies key
    features of the report. Detail
    is mostly correct, although
    more detail may be needed.
    Identifies key features of
    the report with adequate
    detail, summarising the
    overall report.
    Identifies key features and
    provides plentiful detail.
    Provides an outstanding
    summary of the key themes,
    ideas and conclusions in the
    report
    Critical analysis
    (40%) - Analysis of
    industry history and
    current position.
    Integration of IB
    theory.
    Not attempted/
    entirely or
    significantly
    plagiarized
    from other
    sources.
    Little detail given. Minimal
    connections between trade
    theories and the chosen
    industry. Demonstrates
    minimal understanding or
    application of relevant
    theory. Fails to meet basic
    criteria of assignment.
    Some detail/ explanation
    given. Demonstrates a
    basic understanding or
    application of relevant
    theory.
    Reasonable detail/
    explanation given.
    Demonstrates some
    understanding and
    application of key aspects of
    relevant theory.
    Detail showing some
    insight.
    Demonstrates a good
    understanding and
    application of relevant
    theory.
    Plentiful detail/Clearly
    explained.
    Demonstrates advanced
    understanding of relevant
    theory.
    Recommendations
    (30%) –Integration of
    analysis with long
    term strategic goals
    of government and
    industry.
    Not attempted/
    entirely or
    significantly
    plagiarized
    from other
    sources.
    Recommendations, if
    suggested, not developed
    or supported.
    Sub-standard or no merit to
    conclusions. Fails to meet
    basic criteria of
    assignment.
    Recommendations are not
    well developed and
    supported
    Conclusions are evident to
    your critical analysis
    Logically developed
    recommendations supported
    by evidence
    Effective conclusions to your
    critical analysis
    Logically developed
    recommendations clearly
    supported by evidence
    Comprehensive conclusion
    to your critical analysis
    Logical recommendations
    developed in a scholarly
    fashion supported by
    evidence. Conclusion draws
    argument together in an
    influential and scholarly
    manner from your critical
    analysis.
    Quality of research
    (10%) - Application of
    IB theory through
    integration of high
    quality sources.
    Not attempted/
    entirely or
    significantly
    plagiarized
    from other
    sources
    Uses a small number of
    references (fewer than the
    minimum) concerning the
    topic. Provides little
    evidence of research on
    the topic. Fails to meet
    basic assignment criteria..
    Relies extensively on
    textbook, or limited other
    sources. Provides little
    evidence of research on
    the topic. Meets the
    minimum number of
    references.
    Uses some sources related
    to topic, demonstrating some
    evidence of research
    Identifies key sources
    related to topic,
    demonstrating good
    evidence of research
    Insightful and
    comprehensive identification
    of relevant scholarly
    literature, demonstrating very
    good evidence of research
    Communicative
    quality (10%) –
    structure, quality of
    writing, format,
    spelling, word choice
    Not attempted/
    entirely or
    significantly
    plagiarized
    from other
    sources
    Language is frequently too
    informal for academic
    purposes. Errors in
    grammar make overall
    meaning unclear. Errors in
    spelling and presentation
    distract reader. Structure is
    not appropriate. Fails to
    meet basic criteria of
    assignment.
    Language is occasionally
    informal.
    Errors in grammar make
    meaning unclear in places.
    Minor errors in spelling and
    presentation may distract
    reader. Analysis is
    appropriately structured in
    a few areas.
    Language is generally
    appropriate for an academic
    essay, with only occasional
    minor errors in grammar,
    spelling or presentation.
    Analysis is appropriately
    structured in most areas
    Writing style and
    presentation are of a high
    academic standard.
    Analysis is appropriately
    structured in most areas.
    Writing style is exemplary
    and of a publishable
    academic standard. Analysis
    is appropriately structured in
    all areas.
    12
    General observations/comments
    Mark: /20
    13
    BUS 201 Presentation – Marking Matrix and Individual Feedback Summary Sheet 
    Not
    attempted
    Fail  Pass Credit  Distinction  High Distinction
    Presentation
    Content -
    Fulfill purpose
    (inform, persuade,
    recommend)
    Relevant and
    sufficient information
    (40%)
    Not attempted
    or entirely or
    significantly
    plagiarized
    from other
    sources
    Does not address the
    stated purpose
    Content is mostly irrelevant
    and lacks sufficient
    research
    Specific terminology not
    used
    Partially achieves the
    stated purpose
    Content is mostly relevant
    but does not include
    sufficient research
    Some specific terminology
    used
    Achieves the stated purpose
    Content is relevant and
    includes sufficient research
    Specific terminology used
    Fully achieves the stated
    purpose. Content is
    relevant with excellent
    research and use of
    terminology
    Fully achieves the stated
    purpose in an exceptional
    manner
    Content makes new
    connections, with excellent
    research and use of
    terminology
    Professional
    Presentation -
    Effectiveness of
    techniques/ visuals
    (e.g. spelling,
    grammar,
    referencing,
    proofreading),
    Awareness of target
    audience,
    (10%)
    Not attempted
    or entirely or
    significantly
    plagiarized
    from other
    sources
    Presentation frequently
    inappropriate for target
    audience
    Techniques/ visuals
    haphazard or poorly
    executed
    Presentation
    occasionally inappropriate
    for target audience
    Techniques/ visuals
    adequate but occasionally
    sloppy
    Presentation
    appropriate for target
    audience Techniques/
    visuals adequate and mostly
    interesting
    Presentation considerably
    stimulates audience
    interest.
    Techniques/ visuals
    creative and interesting
    Presentation is very well
    pitched to audience, or
    modified in view of audience
    reactions Innovative but
    appropriate techniques/
    visuals greatly stimulated
    audience interest.
    Delivery -
    Verbal
    (voice- speed,
    volume),
    Non verbal
    (eye contact, gesture,
    stance),
    Time limit
    (50%)
    Not attempted
    or entirely or
    significantly
    plagiarized
    from other
    sources
    Delivery strongly detracts
    from content; e.g.
    pronunciation unclear,
    speech inaudible, too many
    filler words/ slang,
    distracting gestures, mostly
    reading from notes with
    little eye contact, exceeded
    time limit
    Delivery detracts from
    content only in places; e.g.,
    pronunciation mostly clear,
    speech mainly audible;
    some distracting filler
    words and gestures,
    occasional eye contact with
    audience, spoke within
    time limit
    Delivery supports content;
    audible, pronunciation,
    minimal distracting gestures,
    regular eye contact with
    audience, spoke within time
    limit
    Delivery effectively
    supports content
    by allowing audience to
    focus on message.
    Nervousness may be
    evident but mostly under
    control, spoke within time
    limit
    Confident delivery does not
    just convey the message but
    significantly enhances it;
    excellent use of volume,
    pace, eye contact etc.
    Nervousness may be evident
    but under control, spoke
    within time limit
    General observations/comments
    Mark: /20
    Introduction to Global Business BUS 201 全球商务 代写