Introduction to Global Business BUS 201 全球商务 代写
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1Introduction to Global Business BUS 201 全球商务 代写
Introduction to Global Business
Assessment Guide
SESSION 1, 2017
2
Department of Marketing and Management
MACQUARIE UNIVERSITY
FACULTY OF BUSINESS & ECONOMICS
DEPARTMENT OF MARKETING AND MANAGEMENT
BUS 201 - ASSESSMENT GUIDE
General Assessment Information
General guide to how to submit report
Submit a hard copy to BESS and online before the deadline. Submission on an earlier
date to your tutor is acceptable.
Submit an electronic copy to Turnitin on iLearn for plagiarism checking (NOTE:
electronic submission is NOT a substitute for the hard copy, if we do not receive a hard
copy from you by the due date, you will receive zero marks for the assessment)
The marking rubrics and peer assessment forms for each assessment are available at the
end of this document
Remember your team report must be your own work. Therefore, your assignment must be
submitted to Turnitin on iLearn. A link to Turnitin and instructions on how to submit an
assignment to Turnitin will be provided through iLearn.
Please note that when submitting your essay and report you must include the following:
• Cover sheet with student/s name, student ID number, tutorial/class enrolment number,
tutorial day and time and Turnitin receipt number;
• Turnitin receipt email. This email provides time and date proof of assignment
submission to the Turnitin system; and
• Turnitin receipt number on the cover sheet of your assignment
Any submission not containing a student cover sheet with a Turnitin receipt number, a
print out of the Turnitin Receipt email stating time/date of submission will not be marked.
In terms of the report, each team (and each member) is responsible for assessing its level of
plagiarism. Although you can submit the report to Turnitin as many times as you like before
the due date, only the final submission will count to Turnitin.
3
1. ASSESSED COURSEWORK
The individual assignment is worth 20% of your final grade.
Submission: A hard copy must be submitted to your tutor in class at the time of your
tutorial for each week of assessment.
Extension: No extensions for this assessment task will be granted except for cases
in which an application for Disruption to Studies is made and approved
Penalties: No extensions will be granted. There will be a deduction of 10% of the
total available marks made from the total awarded mark for each 24 hour period or
part thereof that the submission is late (for example, 25 hours late in submission –
20% penalty). This penalty does not apply for cases in which an application for
disruption of studies is made and approved. No submission will be accepted after
solutions have been posted.
Each student is expected to submit tutorial coursework throughout the semester. This
comprises of weekly short answer and essay questions as well as any further tutorial
assessment. From the assigned coursework two random weeks will be assessed of which the
best one (20% each totalling 20%) will form your final mark. The required format for the
assignment is either short answer or essay.
Coursework will be handed in to your tutor during your tutorial in multiple weeks throughout
the semester. This may follow different formats and will be random in nature i.e. different
from one tutorial to the next. It is expected that you prepare for each tutorial by attending
lectures, completing readings and doing any required homework.
Please note that you will not simply be provided a mark for submitting work. The work
should be of an appropriate academic standard and will be marked accordingly.
4
2. REPORT & PRESENTATION
Submission: A hard copy of the report must be submitted to BESS by Week 10
- Monday 4pm. Submission on an earlier date to your tutor is acceptable. You will
need to submit a soft copy to Turnitin on iLearn for plagiarism checking (NOTE:
electronic submission is NOT a substitute for the hard copy, if we do not receive a
hard copy from you by the due date, you will be penalised as per the guidelines
below). The presentation component will be submitted in tutorials in Weeks 10-13.
The exact time and date of your presentation will be worked out with your tutor.
Extension: No extensions for this assessment task will be granted except for cases
in which an application for Disruption to Studies is made and approved
Penalties: No extensions will be granted. There will be a deduction of 10% of the
total available marks made from the total awarded mark for each 24 hour period or
part thereof that the submission is late (for example, 25 hours late in submission –
20% penalty). This penalty does not apply for cases in which an application for
disruption of studies is made and approved. No submission will be accepted after
solutions have been posted.
The mark is divided up between the report and presentation contributions. The
report is worth 20 marks (20%). It is due in Week 10 Monday 4pm to BESS and
via Turnitin. The presentation is worth 20 marks (20%). It is due from Week 10-
13. The exact time and date of your presentation will be organised with your
tutor.
REPORT
In the same team as you joined at the beginning of semester you will develop a 4000 word
written REPORT on the details below:
You have been asked to write a report outlining how Australia would be able to build
sustainable, national competitive advantage in one of the following industries.
- Business consulting industry
- Construction industry
- Agricultural industry
- Video games industry
- Pharmaceutical industry
- International education
- Fashion industry
- Airline industry
- Film industry
- Retail banking industry
- Investment banking industry
- Travel industry
Your report should draw upon Porter’s theory of national competitive advantage as the basis
of your analysis.
5
In the body of your report you will need to provide the following
- Brief outline of the key theory
- Outline the current position and issues of the Australian industry you have
chosen
- Outline and justify what industry strategies and government policies you would
recommend be adopted to improve Australia’s position in the industry for the
short and long term.
As this is a team exercise all members of the team are expected to contribute actively and
substantially. While it is understood that some members of the team may have different input
in the research and the written component the team will be required to acknowledge that all
team members have given quality time to the project.
While writing your report, you should incorporate relevant theories and concepts to justify your
arguments. Remember to acknowledge your sources throughout the paper using the Harvard
referencing system (in-text referencing).
The report is to be typed and 1.5 spaced (a standard 12 point font should be used). It should
be checked for spelling, consistency and clarity of expression.
Your report should incorporate at least 20 different references. These can be sourced from
the following:
Academic articles
Relevant textbooks
Periodicals
Newspapers
Relevant online sources
The 20 references need to be evenly balanced between these five resource options.
Examples of all of these reference options are detailed in this outline.
PRESENTATION
Based on the report each team is expected to present their findings. Each member of the team
will be marked on their individual presentation i.e. not as a team. Although your presentation
will be presented as a team you will be individually assessed based on the marking criteria
attached to this assessment guide.
It is expected that the team covers the following key areas of the report
- Outline the current position and issues of the Australian industry you have
chosen
- Outline and justify what industry strategies and government policies you would
recommend be adopted to improve Australia’s position in the industry for the
short and long term.
6
Each team member will give a presentation that will not exceed 3 minutes. There will be an
emphasis on your presentation style and delivery of content.
Presentations will start in Week Ten in tutorials and it is expected that you will provide a
printed copy of the slides to the tutor along with the presentation. Although your presentation
will be presented as a team you will be individually assessed based on the marking criteria
attached to the unit guide. It is expected that every team member participates equally.
REPORT AND PRESENTATION
No extensions will be granted. Late tasks will be accepted up to 72 hours after the submission
deadline. There will be a deduction of 10% of the total available marks made from the total
awarded mark for each 24 hour period or part thereof that the submission is late (for example,
25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an
application for unavoidable disruption is made and approved.
All team work is peer moderated (see Appendix 1)
Following the Group Report and Presentation each student will submit a peer evaluation
assessment for each member in their team (including themselves). This will then allow a peer
factor to be allocated to the Team’s raw score for each individual student, allowing a dispersion
of marks within the same team. This peer factor is kept confidential. (See Appendix 1)
4. FINAL EXAM
The FINAL EXAM is worth 40% of your final grade
The final exam will be set during the exam period. The format of the final exam will be outlined
in the final weeks of the course.
You are expected to present yourself for examination at the time and place designated in the
University Examination Timetable. The timetable will be available in Draft form
approximately eight weeks before the commencement of the examinations and in Final form
approximately four weeks before the commencement of the examinations.
http://www.timetables.mq.edu.au/exam
The only exception to not sitting an examination at the designated time is because of
documented illness or unavoidable disruption. In these circumstances you may wish to
consider applying for Unavoidable Disruption. The University’s policy on the unavoidable
disruption process is available at
http://students.mq.edu.au/student_admin/exams/disruption_to_studies/
If a Supplementary Examination is granted as a result of the unavoidable disruption process
the examination will be scheduled after the conclusion of the official examination period.
(Individual Faculties may wish to signal when the Faculties’ Supplementary Exams are
normally scheduled.)
7
The Macquarie university examination policy details the principles and conduct of
examinations at the University. The policy is available at:
http://www.mq.edu.au/policy/docs/examination/policy.htm
8
APPENDIX 1
STUDENT EVALUATION OF MEMBER PARTICIPATION
In order to encourage equal participation on the part of all team members, each team will
complete and turn in an evaluation of the team member (only for the Major Project team reports
and presentations). This evaluation will indicate the percentage of contribution of team
members to the team’s over-all performance. An evaluation must accompany each written
research project. Use the following format:
Tutorial Instructor________________________________________________________
Tutorial Team No_______ Date: ____________________
Team Project Name:______________________________________Mark___________
Each student should give each team member (including themselves) a participation mark out
of 100%. Individual marks are calculated by multiplying the paper grade by the percentage
awarded by peers. For example, if Joe Black was awarded 90% for his contribution to the
research project and his team received 36 out of 40 points for the project, Joe’s individual mark
would be 32.4%. Another student, awarded 100%, would receive 36 points.
Students can give each of the team members 100%. If this is done, each student receives the
mark that was awarded to the total project (in the above example, 36 points). No student should
receive 0% unless the student really did nothing to contribute to the completion of the project
(for example, did not go to meetings, did not complete assigned tasks, and did not contribute
to the conceptualisation of the project).
In completing this form you should take into account:
1. Willingness of the individual to carry out jobs assigned
2. Ability of the individual to meet deadlines
3. Co-operation with other team members
4. Quality of the individual’s work
Student Name %
Participation
Individual
Mark
Signature
9
Team Agreement - Team Project/Presentation Formation
In order to encourage commitment on the part of all team members, each team member will
sign this Team Agreement which defines how the team will operate during the conduct of the
Team Project. Each member of the team is to sign below to indicate that they will abide by the
conditions of the agreement as set out below.
Tutor Name__________________________ Team No:_____ Date: _______
Tutorial Time____________
Name_____________________________________________
Student ID Student Name Email Signature
1. Team Contact: ______________________________________ Mobile :___________________
2. Manage Meetings: Time Required/When/Where/Frequency?
____________________________________________________________________________
3. Measure Performance? – Meeting deadlines, grammar,
etc____________________________________________________________________________
__________________________________________________________________________
4. Team Goal(s)? HD, D, equal workload, attend all meetings, etc
__________________________________________________________________________________
______________________________________________________________________________
5. Resolve problems/conflict/lack of co-operation/disruptive behaviour, etc?
__________________________________________________________________________________
______________________________________________________________________________
6. Team Members Obligations (e.g. attend meetings on time; do all assignments on schedule; avoid
personal conflict; allow free flow of ideas; listen to everyone; take personal responsibility for
outcomes; inform people of decisions; make a file note after every meeting of future action steps
and responsibility, help other team members to build their skills
_______________________________________________________________________________
_______________________________________________________________________________
7. How to share the workload?
__________________________________________________________________________________
______________________________________________________________________________
8. Quality Audit? (e.g. grammar, referencing, meeting of assignment requirements, layout, etc)
________________________________________________________________________________
10
BUS 201 Individual Assignment – Marking Matrix and Feedback Summary Sheet
Not
attempted
Fail Pass Credit Distinction High Distinction
Understanding of
questions and IB
environment (50%)
– Analysis of relevant
IB systems and
context
Not attempted/
entirely or
significantly
plagiarized
from other
sources.
Introduction to Global Business BUS 201 全球商务 代写
Fails to answer the
question or misinterprets
the questions.
Demonstrates minimal
understanding of relevant
theory/concepts. Fails to
meet the basic criteria of
the assignment.
May focus on only some
aspects of the questions.
Demonstrates a basic
understanding or analysis
of the relevant
theory/concepts
Responds to most aspects of
the questions. Demonstrates
some understanding and
analysis of key aspects of
the relevant theory/concepts
Responds to all aspects of
the questions.
Demonstrates a good
understanding and analysis
of the relevant
theory/concepts
Fully responds to all aspects
of the questions.
Demonstrates advanced
understanding and analysis
of the relevant theory.
Suggests possible
extensions of
theory/concepts
Quality of argument
Depth of analysis
(40%) – Application
of IB theory to
assignment
questions.
Not attempted/
entirely or
significantly
plagiarized
from other
sources
Presents ideas in a
confusing way.
May simply describe
superficial aspects of topic
with little critical analysis.
Draws irrelevant
conclusions. Fails to meet
the basic criteria of the
assignment
Structures argument with
some flaws in logic.
May simply restate or
describe with little critical
analysis. Draws limited
conclusions.
Satisfactorily structures
argument with credible logic.
May sometimes describe
rather than analyse or
evaluate.
Draws limited conclusions.
Develops a clear,
progressive and convincing
argument throughout the
work. Draws logical
conclusions
Develops a compelling
argument with creative
examples and defensible
generalisations.
Draws well-supported
conclusions.
Communicative
quality (10%) -
quality of writing,
format, spelling, word
choice
Not attempted/
entirely or
significantly
plagiarized
from other
sources
Language is frequently too
informal for academic
purposes. Errors in
grammar make overall
meaning unclear. Errors in
spelling and presentation
distract reader. Fails to
meet the basic criteria of
the assignment
Language is occasionally
informal.
Errors in grammar make
meaning unclear in places.
Minor errors in spelling and
presentation may distract
reader.
Language is generally
appropriate for an academic
essay, with only occasional
minor errors in grammar,
spelling or presentation.
Writing style and
presentation are of a high
academic standard.
Writing style is exemplary
and of a publishable
academic standard.
General observations/comments
Mark: /20
11
BUS 201 Report – Overall Marking Matrix and Feedback Summary sheet
Not
attempted
Fail Pass Credit Distinction High Distinction
Executive Summary
(10%) – Summary of
the reports most
salient points
Not attempted
or entirely or
significantly
plagiarized
from other
sources
Does not identify key
features of the report or
many details are incorrect
or unnecessary. Fails to
meet basic criteria of
assignment.
Identifies most key features
of the report and details
are mostly correct,
although significantly more
detail may be needed.
Correctly identifies key
features of the report. Detail
is mostly correct, although
more detail may be needed.
Identifies key features of
the report with adequate
detail, summarising the
overall report.
Identifies key features and
provides plentiful detail.
Provides an outstanding
summary of the key themes,
ideas and conclusions in the
report
Critical analysis
(40%) - Analysis of
industry history and
current position.
Integration of IB
theory.
Not attempted/
entirely or
significantly
plagiarized
from other
sources.
Little detail given. Minimal
connections between trade
theories and the chosen
industry. Demonstrates
minimal understanding or
application of relevant
theory. Fails to meet basic
criteria of assignment.
Some detail/ explanation
given. Demonstrates a
basic understanding or
application of relevant
theory.
Reasonable detail/
explanation given.
Demonstrates some
understanding and
application of key aspects of
relevant theory.
Detail showing some
insight.
Demonstrates a good
understanding and
application of relevant
theory.
Plentiful detail/Clearly
explained.
Demonstrates advanced
understanding of relevant
theory.
Recommendations
(30%) –Integration of
analysis with long
term strategic goals
of government and
industry.
Not attempted/
entirely or
significantly
plagiarized
from other
sources.
Recommendations, if
suggested, not developed
or supported.
Sub-standard or no merit to
conclusions. Fails to meet
basic criteria of
assignment.
Recommendations are not
well developed and
supported
Conclusions are evident to
your critical analysis
Logically developed
recommendations supported
by evidence
Effective conclusions to your
critical analysis
Logically developed
recommendations clearly
supported by evidence
Comprehensive conclusion
to your critical analysis
Logical recommendations
developed in a scholarly
fashion supported by
evidence. Conclusion draws
argument together in an
influential and scholarly
manner from your critical
analysis.
Quality of research
(10%) - Application of
IB theory through
integration of high
quality sources.
Not attempted/
entirely or
significantly
plagiarized
from other
sources
Uses a small number of
references (fewer than the
minimum) concerning the
topic. Provides little
evidence of research on
the topic. Fails to meet
basic assignment criteria..
Relies extensively on
textbook, or limited other
sources. Provides little
evidence of research on
the topic. Meets the
minimum number of
references.
Uses some sources related
to topic, demonstrating some
evidence of research
Identifies key sources
related to topic,
demonstrating good
evidence of research
Insightful and
comprehensive identification
of relevant scholarly
literature, demonstrating very
good evidence of research
Communicative
quality (10%) –
structure, quality of
writing, format,
spelling, word choice
Not attempted/
entirely or
significantly
plagiarized
from other
sources
Language is frequently too
informal for academic
purposes. Errors in
grammar make overall
meaning unclear. Errors in
spelling and presentation
distract reader. Structure is
not appropriate. Fails to
meet basic criteria of
assignment.
Language is occasionally
informal.
Errors in grammar make
meaning unclear in places.
Minor errors in spelling and
presentation may distract
reader. Analysis is
appropriately structured in
a few areas.
Language is generally
appropriate for an academic
essay, with only occasional
minor errors in grammar,
spelling or presentation.
Analysis is appropriately
structured in most areas
Writing style and
presentation are of a high
academic standard.
Analysis is appropriately
structured in most areas.
Writing style is exemplary
and of a publishable
academic standard. Analysis
is appropriately structured in
all areas.
12
General observations/comments
Mark: /20
13
BUS 201 Presentation – Marking Matrix and Individual Feedback Summary Sheet
Not
attempted
Fail Pass Credit Distinction High Distinction
Presentation
Content -
Fulfill purpose
(inform, persuade,
recommend)
Relevant and
sufficient information
(40%)
Not attempted
or entirely or
significantly
plagiarized
from other
sources
Does not address the
stated purpose
Content is mostly irrelevant
and lacks sufficient
research
Specific terminology not
used
Partially achieves the
stated purpose
Content is mostly relevant
but does not include
sufficient research
Some specific terminology
used
Achieves the stated purpose
Content is relevant and
includes sufficient research
Specific terminology used
Fully achieves the stated
purpose. Content is
relevant with excellent
research and use of
terminology
Fully achieves the stated
purpose in an exceptional
manner
Content makes new
connections, with excellent
research and use of
terminology
Professional
Presentation -
Effectiveness of
techniques/ visuals
(e.g. spelling,
grammar,
referencing,
proofreading),
Awareness of target
audience,
(10%)
Not attempted
or entirely or
significantly
plagiarized
from other
sources
Presentation frequently
inappropriate for target
audience
Techniques/ visuals
haphazard or poorly
executed
Presentation
occasionally inappropriate
for target audience
Techniques/ visuals
adequate but occasionally
sloppy
Presentation
appropriate for target
audience Techniques/
visuals adequate and mostly
interesting
Presentation considerably
stimulates audience
interest.
Techniques/ visuals
creative and interesting
Presentation is very well
pitched to audience, or
modified in view of audience
reactions Innovative but
appropriate techniques/
visuals greatly stimulated
audience interest.
Delivery -
Verbal
(voice- speed,
volume),
Non verbal
(eye contact, gesture,
stance),
Time limit
(50%)
Not attempted
or entirely or
significantly
plagiarized
from other
sources
Delivery strongly detracts
from content; e.g.
pronunciation unclear,
speech inaudible, too many
filler words/ slang,
distracting gestures, mostly
reading from notes with
little eye contact, exceeded
time limit
Delivery detracts from
content only in places; e.g.,
pronunciation mostly clear,
speech mainly audible;
some distracting filler
words and gestures,
occasional eye contact with
audience, spoke within
time limit
Delivery supports content;
audible, pronunciation,
minimal distracting gestures,
regular eye contact with
audience, spoke within time
limit
Delivery effectively
supports content
by allowing audience to
focus on message.
Nervousness may be
evident but mostly under
control, spoke within time
limit
Confident delivery does not
just convey the message but
significantly enhances it;
excellent use of volume,
pace, eye contact etc.
Nervousness may be evident
but under control, spoke
within time limit
General observations/comments
Mark: /20
Introduction to Global Business BUS 201 全球商务 代写