代写 Monash FIT 5194 Project Management
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代写 Monash FIT 5194 Project Management
FIT 5194 Computer Based Global
Project Management
Semester One 2016 Assignment 1 - Case Study
You can choose to work alone or in pairs. If you are pairing with another student, you are meant to
share research findings and answers' developing discussions. However, each person must carry out
additional work to differentiate the shared knowledge; write and submit individually. Make sure, you
include the label "Paired Work" and your partner's ID and name in the front title page of your report.
If you are working alone, make sure you state in the front title page of your report "individual
submission".
The Case Story:
Introduction to Fin Tech
Fin Tech is a new and growing trend of disruptive technologies in financial services. It is about new
financial technologies transforming the way money is managed, from banking to payment to wealth
management services. New start-ups are providing innovative fin tech technologies that
significantly re-design financial providers' services and processes. In doing so, financial providers, like
Banks, are able to further deepen their existing markets and creating new ones.
State of Play in Financial Card Business
The Global Financial Crisis (GFC) has impacted the card industry significantly, loyalty programs
included. New market challenges and post GFC regulations in the banking sector worldwide are also
felt by Australian Banks, reducing their profitability in card transactions and limiting how much banks
can generate payments systems' interchange fees from card transactions. On the other hand, there
are also new high growth opportunities in card transactions in countries such as China, India and
Japan, because of growing trends of lifestyle shopping in these countries. The 2011 international
state of market play in the loyalty programs is summarised as follows:
Table 1 - Worldwide Loyalty Market Penetrations (Capgemini, 2012)
Higher profitability can still be achieved when loyalty programs can progressively motivate their
merchant-clients' customers to spend more on retail products with better margins. The challenge is
finding new ways of achieving this scenario.
The use of analytics and outsourcing technology strategies can assist in identifying cost efficiency
and revenue opportunities. Analytics tools can help identify profitable customer bases, promoting
and giving new and better value add to spending card users.
In the loyalty program space, banks are challenged by the increasing commoditisation of loyalty
programs; and their customers perceiving that loyalty cards are giving lesser value and they are
expecting more differentiated and innovative value to justify their loyalty and satisfaction. On the
other hand, new technologies create new, cost effective and effective virtual channels for reaching
out to new and existing customers. While the use of credit cards are shrinking, debit cards are
increasingly becoming more popular. However because of ongoing and increasing card regulations,
debit cards will continue to attract lesser and lesser margins over time. Simply put, banks are being
pressured to find different ways of reviving their card businesses. Leveraging fin tech solutions is one
such strategy.
A Fin Tech Opportunity
Stamp Me is an app driven loyalty marketing solution provider, based in Melbourne. It is also
growing its business in the European and American markets. Its Customer Engagement apps enables
retailers engage with their customers to market/promote offers and up-sell their products and
services. There is an opportunity to integrate the Stamp Me technology solution into banks' payment
systems and provide real-time redemption of loyalty points into cash, which are held in banking
accounts. Banks' retail trader-customers can potentially sign up to the Stamp Me services. For retail
traders, they have new access to app based Customer Relationship Management (CRM) services
that potentially increase their businesses. You can assume there are also web based equivalents of
the Stamp Me apps.
Case Analysis Assignment:
Choose one of the roles in doing this case study assignment - imagine you are :
1. A senior program director the ANZ Bank, or
2. A senior business development executive in Stamp Me, or
3. A senior KPMG consulting acting on behalf of either the ANZ Bank or Stamp Me (choose
one).
代写 Monash FIT 5194 Project Management
In your chosen role, the assignment goal is to enable ANZ replace its existing loyalty program system
worldwide by engineering new financial products using fin tech technologies, such as the Stamp Me
(technology) solution. Justifying that the ANZ loyalty program system is old and needs updating to a
newer ICT platform, is not good enough for initiating an international update program. There needs
to be some underlying strategic and business reasons for justifying the use of the Stamp Me
solution.
Case Questions
In this Assignment, you are required to research and
1. Summarize the opportunities and challenges ANZ faces in continuing its legacy card system.
You will have to research further to provide insights beyond the clues given in the case story.
You can assume ANZ's card customers are retail-traders and card users.
2. Innovate how ANZ can leverage Stamp Me to give new value add to its card customers.
3. Identify ANZ's current international strategy at a corporate level, and propose a loyalty
program "product level" strategy for using the Stamp Me system to implement your
innovative ideas for bringing new value to ANZ's retail card customers and higher
profitability for ANZ.
4. Analyse and describe ANZ's value chain, in terms of its configuration and coordination
perspectives, which align to your identified ANZ's international strategy, from corporate to
its loyalty card business level.
5. Recommend the appropriate PMI organisational project management structures (including
summary descriptions of the proposed structures and relationships) to deploy your
proposed ANZ's product strategy internationally. It is more than likely you would consider
just using program and project structures and not portfolios - you will need to explain why, if
your recommendation supports this.
6. Identify which PMI's project phase (or process group) does this work relate to.
7. Reflect what academic concepts you have used in doing this assignment, also commenting
a. What new knowledge you have learnt and applied in your answers' development.
b. What are the shortfalls of your submitted assignment 1 and recommend future
improvements to avoid these shortfalls in assignment 2 (or even other units).
Write a report to present your findings (ie answers to Q1 to Q6) and recommendation/s. Include at
the end of your report, your personal learning reflections (ie responses to Q7). Your report should be
between 2,500 to 3,000 words, excluding appendices.
Assessment Rubrics
1. Quality of Executive Summary (0-10%) - a high quality executive summary should
encapsulate the summary highlights of your detailed answers to the questions, including the
conclusion and "next step" recommendations. The executive summary should never
summarise what steps you carried out. Length is from 1/2 to 1 page.
2. Report Structure & Contents Relevance (0 to 35%) - The overall report structure reflects
the content organisation (hence readability) of your ideas, through meaningful and
interconnected sections and their paragraphs. The report flow should align to the sequence
of questions asked, bringing into the big picture the appropriately big concepts used and the
overarching reasoning logic flow and contents relevance in responding to the questions.
Breakdown mark allocation is as follows:
a. Overall structure - 5 %
b. Q1 and Q2 is worth 5%
c. Q3 is worth 5 %
d. Q4 is worth 10%
e. Q5 is worth 5%
f. Q6 is worth 5%
3. Clarity and quality of critical thinking logic in report's paragraph linking, conclusion and/or
recommendation development flows (0 to 35%) - This guideline assesses the quality of
your research and critical reasoning depth in your answer details, expressed through (hence
influenced by) your English language/ critical or analytical writing and problem solving
talents. Refer to the Language and Learning Online resource for self directing your own
improvements in academic writing and communications. The Business Economic Faculty's
Q Manual is also a useful resource for guiding you to produce quality work on time.
4. Reflective Learning Section (0 to 5%) - higher order learning skills involve developing the
ability to be self aware of your own learning and identifying gaps for improvements. This
rubric dimension evaluates your capacity to show self awareness of how you selected and
used the appropriate concepts to construct your answers and identify the shortfalls of your
paper and some ideas for self directed improvements. Your self-reflection also includes
identifying new critical analysis and writing methods or techniques applied in this
assignment, for example the case study or case development method.
5. Language grammar, spelling, punctuation, evidence of proof reading and readability (0-5%)
6. Research evidence relevance, depth and quality sourcing; correct literature citation and
reference listing formats 1 (0-10%).
Assignment is due online, by 4 pm Wed, in teaching week 5.
Late assignments posted next day (from 6 am) and later will attract a penalty of 5% per working day.
Students who need extension have up to 2 weeks before due day to present/email their reasons
and seek approval from their individual tutors. Later extension requests will not be tolerated.
1 You can choose any reference standard (eg APA, Harvard), except do not use the numeric referencing
standard.
Students who present sick certificates nearing or on or past the due date have only one extra day
from the last day of medical leave, to submit the assignment. Further excuses will not be tolerated
as it is expected that students will progressively work on their assignments over a number of weeks,
not in or near the week when it is due. It is the responsibility for every student to ensure they
understand the submission instructions and corresponding procedures, and failure to follow them
will also not be tolerated, eg "I didn't visually confirmed that the system did actually uploaded my
paper".
Useful Case Study References:
1. http://www.businessinsider.com.au/fintech-ecosystem-overview-2016-1
2. http://www.theaustralian.com.au/business/financial-services/terrors-of-change-a-shock-
for-anz/story-fn91wd6x-1226658964777
3. http://www.itnews.com.au/cxochallenge/anz-looks-to-life-beyond-the-transaction-390009
4. https://www.atkearney.com/documents/10192/3054333/Banking+in+a+Digital+World.pdf/
91231b20-788e-41a1-a429-3f926834c2b0
5. https://www.theloyaltypoint.com.au/
6. http://stampme.com/how-stamp-me-works/
7. http://www.ipsosconsulting.com/pdf/Value%20Chain%20Strategies%20Helping%20Banks%
20Regionalise%20%20%28Asian%20Banking%20and%20Finance%29%20-%20Calvin.pdf
8. http://asia-knowledge.tki.org.nz/Business-case-studies/Case-study-2-ANZ/The-future
9. http://www.cio.com.au/article/393739/anz_outlines_toward_2017_strategy/
10. http://www.itnews.com.au/news/anz-bank-hires-tech-panel-to-advise-board-407685
11. http://news.iguana2.com/anz/ASX/ANZ/427369
12. http://www.hrtransformation.com.au/media/1001652/47215.pdf (or accessed via
http://www.hrdaily.com.au/nl06_news_selected.php?selkey=3550)
Note: If you are citing any of the above resources, you must double the citation count with new
references. At least 20 references is expected (in this case then 10 can only come from the list
above). For example, if you intend to cite all the 12 resources above, then you must also include at
least another 12 new ones, totalling at least 24 references.
代写 Monash FIT 5194 Project Management
