代写 TSM102 Introduction to Tourism, Leisure and Events

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  • Course outline
    Code: TSM102
    Title: Introduction to Tourism, Leisure and Events
    Faculty of Arts and Business
    School of Business
    Teaching Session: Semester 1
    Year: 2016
    Course Coordinator: Aaron Tham
    Office: K2.42
    Telephone: +61 7 5456 5071
    Email: mtham@usc.edu.au
    Consultation Times: As advised on Blackboard
    1. What is this course about?
    1.1 Course description
    This course is an introduction to and foundation for the Tourism, Leisure and Event Management (TL&EM)
    program. You will learn about the various organisations within TL&E and the evolution and growth of the
    industry locally, nationally and internationally. Topics covered include destinations and experiences,
    marketing, management and structure of TL&E and the associated concepts of demand, supply, products,
    services, target markets, distribution, positive and negative impacts, sustainable practices and the delivery
    of tourism, leisure and events within the regional, national and international contexts.
    1.2 Course content
    •  An understanding of Tourism/Leisure/Events.
    •  A Systems Approach to Tourism and Models of Leisure & Events
    •  Evolution of the Tourism/Leisure/Events industry
    •  Tourism/Leisure & Events
    •  Destinations, Pull Factors, Intro to Market Segmentation
    •  Tourism/Leisure & Events as Experiences, Services and Products
    •  Tourism/Leisure/Event Markets, Market
    •  Segmentation, Decision-making processes
    •  Strategic Marketing of Tourism/Leisure & Events & Issues
    •  Economic, Social and Environmental Impacts of Tourism/Leisure & Events
    •  Introduction to Sustainable Tourism
    •  Tourism and Leisure Management
    •  Destination Development
    •  Destination policy, planning, development, branding & marketing
    •  Tourism Research – Purposes, processes, methods
    •  The Future of Tourism/Leisure/Events
    Page 2
    Course Outline: TSM102 Introduction to Tourism, Leisure and Events
    2.  Unit value
    12 units
    3. How does this course contribute to my learning?
    Specific Learning Outcomes
    On successful completion of this
    course you should be able to:
    Assessment Tasks
    You will be assessed on the
    learning outcome in task/s:
    Graduate Qualities
    Completing these tasks successfully
    will contribute to you becoming:
    Analyse and evaluate TLE-
    related businesses to develop
    and apply innovative solutions
    using existing TLE frameworks
    2a, 2b and 3  Creative and critical thinkers.
    Demonstrate effective,
    professional and persuasive
    written and oral communication
    skills
    2a, 2b and 3  Empowered.
    Understand how to work
    independently, collaboratively
    and efficiently in a team
    environment
    2a, 2b and 3  Engaged.
    Demonstrate sound discipline
    knowledge and skills to explain
    the nature and scope of the TLE
    industry and related theory
    1, 2a, 2b and 3  Knowledgeable.
    4. Am I eligible to enrol in this course?
    Refer to the Coursework Programs and Awards - Academic Policy for definitions of “pre-requisites, co-
    requisites and anti-requisites”
    4.1 Enrolment restrictions
    Nil
    4.2 Pre-requisites
    Nil
    4.3 Co-requisites
    Nil
    4.4 Anti-requisites
    Nil
    4.5 Specific assumed prior knowledge and skills
    N/A
    5.  How am I going to be assessed?
    5.1 Grading scale
    Standard – High Distinction (HD), Distinction (DN), Credit (CR), Pass (PS), Fail (FL)
    Page 3
    Course Outline: TSM102 Introduction to Tourism, Leisure and Events
    5.2 Assessment tasks
    Task
    No.
    Assessment Tasks  Individual
    or Group
    Weighting
    %
    What is the
    duration /
    length?
    When
    should I
    submit?
    Where should I
    submit it?
    1  Short answer quiz  Individual  20%  20 questions  Week 5  In tutorials
    2a  Destination and
    Experiences
    Report
    Group  30%  1000 words  Weeks 8 to
    13
    Hard copy in
    tutorial
    2b  Tutorial
    Presentation
    Group  20%  20 minutes  Weeks 8 to
    13
    PowerPoint
    presentation
    3  Tourism Industry
    Sector Report
    Individual  30%  1000 words  Week 11,
    Friday - 5
    pm
    SafeAssign
    Assessment Task 1: Short answer quiz
    Goal: To demonstrate knowledge of introductory concepts and models associated with the
    Tourism, Leisure and Events Industry
    Product: This quiz will be based on the theory and models covered in the first five weeks of semester,
    including week 5. The quiz will test your understanding and knowledge of the essential
    models, frameworks and theories associated with the course. The quiz will be administered
    in the tutorials and take approximately 50 minutes to answer.
    Short Quiz 20 marks worth 20%
    Format:  This is an individual assessment task
    Criteria Short Quiz (20 marks worth 30%)
    Generic skill assessed  Skill assessment level
    Communication  Introductory
    Problem solving  Introductory
    Assessment Task 2a: Destination and Experiences Report
    Goal: Teamwork and desktop research to produce a destination experiences report
    Product: Work in groups of four or pairs of two. Write a report of no more than 1000 words describing
    two regional tourism destinations. One pair chooses a destination that must be an example of
    mass tourism in Australia and the second pair chooses a destination that must be an example
    of alternative offshore/international tourism.
    Identify and nominate the target markets for both destinations (eg young overseas visitors,
    retired interstate travellers, backpackers, people on self-drive holidays, adventure tourists),
    then investigate and report on the tourism, leisure and event experiences that locals and
    visitors from that target market could encounter in both destinations.
    The two regional destinations and target markets will be nominated by tutorials in week three
    and agreed to by the Tutor. No two pair can choose the same destinations. The investigation
    and report should be comprehensive and include the full range of experiences that the two
    regions have to offer the nominated target markets. Include examples that representatives of
    your target markets have said about the destinations in blogs or other commentaries. Identify
    and briefly discuss five (5) management challenges of each destination.
    Page 4
    Course Outline: TSM102 Introduction to Tourism, Leisure and Events
    Present your findings in report style format. All information used should be cited according to
    Harvard style (see the most recent edition of the Communication Skills Handbook by Summers
    and Smith). During Tutorials in Week 8-13, groups will present their findings to their tutorial
    groups. You will work in groups of four and then in pairs. You can request to be marked
    individually prior to the oral presentation. Reports must be submitted with the tutorial
    presentation.
    Each group must submit a table at the end of their report clearly showing what aspects each
    person was involved in and the amount of time taken to complete each task.
    Format:  This requires two pairs to work together for this assessment task.
    Criteria 60 marks worth 30%
    Mark
    Research 
    • Evidence of appropriate and extensive research undertaken  /5
    • Variety of print and other media sources utilised /5
    • Use of ‘third party’ comments (blogs, newspaper articles, etc)  /5
    Content 
    • Demonstrated understanding of the needs of the identified market
    group
    /5
    • Quality/quantity of the available experiences at each destination  /5
    • Relevance of the experiences to the particular market group  /5
    • Evidence of independent thought and evaluation of material available  /5
    10 Destination management challenges – five at each destination  /10
    Presentation 
    • Report style format with appropriate headings and contents  /5
    • Expression, communication, spelling and grammar  /5
    • Appropriate referencing and acknowledgements in the report  /5
    Generic skill assessed  Skill assessment level
    Communication  Introductory
    Assessment Task 2b: Tutorial Presentation
    Goal: Interpretation and presentation of appropriate information from the written report.
    Product: From weeks 8 to 13 inclusive, groups of four (two pairs) will give an oral presentation and
    lead discussions on the findings of their Destination and Experiences Report. Distribute the
    time equally amongst each member of the pair. A single mark will be given to each pair
    unless otherwise negotiated. Presentations may involve various resources, eg overheads,
    visual aids, posters, speaking notes, etc. Engagement with and involvement of the tutorial
    group is essential via participation and discussion of the findings.
    If you do not present on your allotted day you will not receive marks or be given an
    alternative time and/or day unless a Doctor Certificate or the equivalent is produced (using
    the Variation To Assessment – VTA - system).
    Each group must submit a table at the end of their report clearly showing what aspects each
    person was involved in and the amount of time taken to complete each task.
    代写 TSM102 Introduction to Tourism, Leisure and Events

     
    Page 5
    Course Outline: TSM102 Introduction to Tourism, Leisure and Events
    Format:  This requires two pairs to work together for this assessment task
    Criteria 40 marks worth 20%  Mark
    Professionalism, use and quality of overheads/audio visual materials  /5
    Content of presentation  /5
    Delivery  /10
    •  Oral speech, delivery and diction (not read) 
    •  Eye contact 
    •  Time management (max of 20 minutes) 
    •  Use of voice (pacing, tone, clarity, loudness) 
    •  Structure, logical sequence, clear summary/conclusion  /10
    Discussion  /10
    •  Encouragement of discussion 
    •  Ability to ask questions, engage students 
    •  Ability to answer questions 
    Generic skill assessed  Skill assessment level
    Communication  Introductory
    Assessment Task 3: Tourism Industry Sector Report
    Goal: Increase your knowledge of the sectors of the Tourism, Leisure and Event industry
    Product: You will work individually on this task. You will submit a Tourism Industry Sector Report of
    1000 words. Choose one tourism industry sector from the list then undertake appropriate
    research on recent documents (those generated/released in the last 2-3 years) using the
    internet and e-documents to answer the following questions:
    1. Define the chosen tourism industry sector.
    2. Explain the structure and basic function of the sector within the tourism industry.
    3. What is the scale or size of operation within Australia and internationally?
    4. Briefly explain five challenges facing the sector and identify the greatest challenge.
    5. Explain the strategies being implemented to address or adapt to the five challenges.
    6. Discuss future/potential opportunities and the advantages these may bring.
    Travel Agencies Transportation Accommodation
    Tour Operators Merchandise  Attractions/Events
    Assessment Submission:
    The Report will be a maximum of 1000 words (excluding title page, tables, reference list, and
    appendices). The report and appendices should be submitted via SafeAssign through
    Blackboard as an electronic submission by 5pm Friday, Week 11.
    Format:  This is an individual assessment worth 90 marks and 30% overall.
    Criteria Appendices Content: 20 marks
    •  variety of print and other media sources utilised (more marks given for greater
    variety of sources used)
    •  evidence of local, national and international understanding of the sector sources
    •  relevance and suitability of media sources utilised
    •  materials presented and listed in Appendix in reader-friendly manner
    Report Content 60 marks
    •  coverage (definition, explanation, scale) of the industry sector
    Page 6
    Course Outline: TSM102 Introduction to Tourism, Leisure and Events
    •  explanation of the scale, size, structure and function of the industry sector
    investigated
    •  quality and extent of the explanation of the five challenges identified
    •  Analysis and quality
    •  explanation of the strategies being implemented to address or adapt to the five
    challenges
    •  discussion of the future/potential opportunities and the advantages these may bring
    Presentation 10 marks
    •  report format
    •  appropriate headings, divisions
    •  expression and writing style
    •  appropriate referencing and acknowledgements in the report
    •  correct spelling and grammar
    Generic skill assessed  Skill assessment level
    Communication  Introductory
    Information literacy  Introductory
    5.3  Additional assessment requirements
    SafeAssign
    In order to minimise incidents of plagiarism and collusion, this course may require that some of its
    assessment tasks are submitted electronically via SafeAssign. This software allows for text comparisons to
    be made between your submitted assessment item and all other work that SafeAssign has access to. If
    required, details of how to submit via SafeAssign will be provided on the Blackboard site of the course.
    Eligibility for Supplementary Assessment
    Your eligibility for supplementary assessment in a course is dependent of the following conditions applying:
    a) The final mark is in the percentage range 47% to 49.4%
    b) The course is graded using the Standard Grading scale
    c) You have not failed an assessment task in the course due to academic misconduct
    5.4  Submission penalties
    Late submission of assessment tasks will be penalised at the following maximum rate:
    •  5% (of the assessment task’s identified value) per day for the first two days from the date identified
    as the due date for the assessment task.
    •  10% (of the assessment task’s identified value) for the third day
    •  20% (of the assessment task’s identified value) for the fourth day and subsequent days up to and
    including seven days from the date identified as the due date for the assessment task.
    •  A result of zero is awarded for an assessment task submitted after seven days from the date
    identified as the due date for the assessment task.
    Weekdays and weekends are included in the calculation of days late. To request an extension you must
    contact your course coordinator to negotiate an outcome.
    6. How is the course offered?
    6.1 Directed study hours
    On campus Lecture: 2 hours per week
    On campus Tutorial: 1 hour per week
    Page 7
    Course Outline: TSM102 Introduction to Tourism, Leisure and Events
    6.2 Teaching semester/session(s) offered
    Semester 1
    6.3  Course activities
    Teaching
    Week /
    Module
    What key concepts/content will I
    learn?
    What activities will I engage in to learn the
    concepts/content?
    Directed Study
    Activities
    Independent Study
    Activities
    1  Introduction and overview of the
    course. An understanding of
    Tourism/Leisure/Events.
    Research and librarian support
    session
    Introduction to the
    course
    Weaver & Lawton
    Chapter 1
    2  A Systems Approach to Tourism
    and Models of Leisure and Events
    Discussion of report
    assessment and
    markets, Chapter 2
    Weaver & Lawton
    Chapters 2 & 6
    3  Evolution of the
    Tourism/Leisure/Events industry
    Report writing
    workshop and
    markets, Chapter 3
    Weaver & Lawton
    Chapters 3 & 6
    4
    Friday,
    25 th March
    Good Friday
    Public Holiday
    Tourism/Leisure and Events
    Destinations, Pull Factors, Intro to
    Market Segmentation
    Report writing
    workshop
    Weaver & Lawton
    Chapters 4 & 6
    Mid Semester Break
    5  Tourism/Leisure and Events as
    Experiences, Services and Products
    Reports due
    Discussion of oral
    report assessment
    Weaver & Lawton
    Chapter 5
    6  Tourism/Leisure/Event Markets,
    Market Segmentation,
    Decision-making processes
    Oral presentation
    workshop
    Weaver & Lawton
    Chapter 6
    7  Strategic Marketing of
    Tourism/Leisure and Events
    Reports returned
    and reviewed
    Weaver & Lawton,
    Chapter 7
    8
    Monday, 25 th
    April
    Anzac Day
    Public Holiday
    Economic, Social and
    Environmental Impacts of
    Tourism/Leisure and Events,
    Sustainable Tourism
    Presentation of
    reports by groups
    weekly, followed by
    discussion of the
    case study in the
    relevant chapters
    from chapter 8 to 12
    inclusive.
    Weaver & Lawton
    Chapters 8, 9, 11
    9
    Monday, 2 nd
    May
    Labour Day
    Public Holiday
    Economic, Social and
    Environmental Impacts of
    Tourism/Leisure and Events,
    Sustainable Tourism
    Weaver & Lawton
    Chapter 8, 9, 11
    10  Destination development
    destination policy, planning,
    development, branding and
    marketing
    Weaver & Lawton,
    Chapter 10  11
    Page 8
    Course Outline: TSM102 Introduction to Tourism, Leisure and Events
    12  Tourism Research – purposes,
    processes, methods
    The future of
    Tourism/Leisure/Events
    Weaver & Lawton,
    Chapter 12
    13  Revision of the semester  Revision of the
    semester
    Please note that the course activities may be subject to variation.
    7. What resources do I need to undertake this course?
    7.1 Prescribed text(s)
    Please note that you need to have regular access to the resource(s) listed below:
    Author  Year  Title  Publisher
    Weaver, D. & Lawton, L.  2014  Tourism Management, 5 th edn  Wiley
    Additional reading and case studies will be given in lectures and tutorials as appropriate.
    7.2  Required and recommended readings
    Lists of required and recommended readings may be found for this course on its Blackboard site. These
    materials/readings will assist you in preparing for tutorials and assignments, and will provide further
    information regarding particular aspects of your course.
    7.3  Specific requirements
    N/A
    7.4 Risk management
    There is minimal health and safety risk in this course. It is your responsibility to familiarise yourself with the
    Health and Safety policies and procedures applicable within campus areas.
    8.  How can I obtain help with my studies?
    In the first instance you should contact your tutor, then the Course Coordinator. Student Life and Learning
    provides additional assistance to all students through Peer Advisors and Academic Skills Advisors. You can
    drop in or book an appointment. To book: Tel: +61 7 5430 1226 or Email:
    StudentLifeandLearning@usc.edu.au
    9.  Links to relevant University policies and procedures
    For more information on Academic Learning & Teaching categories including:
    •  Assessment: Courses and Coursework Programs
    •  Review of Assessment and Final Grades
    •  Supplementary Assessment
    •  Administration of Central Examinations
    •  Deferred Examinations
    •  Student Academic Misconduct
    •  Students with a Disability
    http://www.usc.edu.au/university/governance-and-executive/policies-and-procedures#academic-learning-
    and-teaching
    Page 9
    Course Outline: TSM102 Introduction to Tourism, Leisure and Events
    10. Faculty specific information
    Locating Journal Articles
    If you have been notified that the journal articles in this course are available on e-reserve, use the on-line
    library catalogue to find them. For journal articles not on e-reserve, click on the "Journals and Newspapers"
    link on the Library Homepage. Enter the journal title e.g. History Australia, then search for the volume and
    issue or keyword as needed.
    Assignment Cover Sheets
    The Faculty of Arts and Business assignment cover sheet can be found on Blackboard or on the USC Portal
    at: Faculty of Arts and Business (Students) > Forms. It must be completed in full identifying student name,
    assignment topic, tutor and tutorial time. This must be attached securely to the front of each assessment
    item prior to submission. Claims of loss of assignments will not be considered unless supported by a
    receipt.
    Help: If you are experiencing problems with your studies or academic work, consult your tutor in the first
    instance or the Course Coordinator as quickly as possible.
    Difficulties: If you are experiencing difficulties relating to teaching and assessment you should approach
    your tutor in the first instance. If not satisfied after that you should approach in order your Course
    Coordinator, Program Coordinator then Head of School.
    General enquiries
    Student Central - Building C
    Tel: +61 7 5430 2890
    Fax: +61 7 5430 2882
    Email: Studentcentral@usc.edu.au